1. A common misunderstanding regarding search
engine optimization is that doing it once is going
to suffice and high page rankings will
automatically follow. The reality is that SEO is
an ongoing process that requires constant
testing, man-hours, and analysis in order to
provide the best results possible. The countless
moving parts of SEO also require monitoring
due to the changes in the search engine
landscape and how they might apply to both
you and your competition.
charlotte seo
2. This is habitual search engine optimization and it requires constant
attention to provide consistently superior results The margin of
keyword battles that have been won consistently and decisively may
narrow New search engines like Microsoft's "Bing" get
introduced You add a new and unique product that can't be
optimized with the keywords you're using currently * Analysis
– Analysis of keywords and phrases is the foundation of
successful search engine optimization
3. Focusing time and money on winnable searches versus highly
competitive ones will prove to be more cost effective and result in a
much higher return on investment High rankings on search engine
results pages from going after less competitive keywords will also
occur much faster * Research – It's imperative to stay
current with what is working in search engine optimization Knowing
how Bing is different from Google for instance, can give you an
advantage over competitors and access to new visitors Another
dynamic area is social media
4. Knowing how and where to maximize your optimization efforts can
be the difference between success and failure Only by doing some
advance research will you be able to tell which platform will deliver
optimal results as the difference in user demographics varies widely
between MySpace, Facebook, and Twitter * Tweaking - Google
provides a ton of free data They have tools available that will tell you
what keywords you are ranking for, which keywords are driving traffic
to your site and which ones aren't, which pages have been
indexed, where inbound links are coming from, and where the
problems are on your site
5. Watching for shifts in keyword tendencies, making adjustments, and
making sure your site is maintained can make a huge difference in
driving both new and repeat traffic to your site * Testing –
Test everything you do in your search engine optimization efforts
What was working at one point may not always work but you
won't know it unless you're constantly testing results
Trends may go the other way as well, where terms that haven't
tested well previously start yielding traffic and conversions as a result
of higher visibility and branding efforts
6. Testing to see where visitors are bouncing off of the site can provide
intelligence on weak areas of the site and determine where fixes are
needed to make the site stickier Additionally, testing allows the
website owner to know what's working and to concentrate
resources on those areas Search engine optimization requires
constant attention to provide consistently superior results Only by
making SEO a habitual practice can a website owner maximize
efforts, resources, and outcomes to keep traffic and conversions
growing quarter to quarter
7. In many cases, the work required for habitual SEO can be too
prohibitive to be done properly in-house The Gervais Group
specializes in all the areas of habitual search engine optimization,
generating superior results on a consistent basis Call charlotte seo
them today at (770) 529 2262
