Hooking the reader with your headlines is one of the most important things you'll learn to do in content marketing. If the reader is drawn in they will carry on reading and may even share it via social media. Your headline is the bait for the most picky of readers, so by following these top 5 tips you are guaranteed to entice your audience. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

1. @axonnmedia
The art of hooking
the reader:
catchy headlines
explained

2. @axonnmedia
Context
Titles without context need
to be relevant. Make sure
your title is relevant so it
draws people in.

3. @axonnmedia
Simple titles are most
shareable. Bear in
mind character limits
on social networks.
Keep it simple

4. @axonnmedia
Create a Sense of
intrigue
A headline such as
Discover the key to
writing amazing
headlines
is great because it’s
promising something
to the reader.

5. @axonnmedia
A phrase like
'discover the key' is
the dangling carrot
that will lure your
reader in. To find
out this new secret
they must click and
read on.

6. @axonnmedia
Consider the
numbers game
Numbered list
headlines let your
audience know exactly
what to expect, and
it’s likely to be just
the information they
are after. Image credit: Pinterest

7. @axonnmedia
Grab their
attention
Be different, funny, entertaining,
controversial, fun,
interesting,
shocking... Anything
but boring!

8. @axonnmedia
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