This document presents a SWOT analysis of KFC, summarizing its key strengths, weaknesses, opportunities, and threats. KFC's strengths include being the second largest food seller globally, generating $1 billion in revenue annually, and having a strong international presence. Weaknesses are rapidly increasing food prices, weak advertising, daily losses from unsold food, and a lack of focus on R&D. Opportunities exist in increasing delivery services and introducing new product lines. Threats include high prices, many competitors, changing customer demands, and increasing wage rates affecting menu prices.