Presentation for CFO Australia network event held in conjunction with the Institute of Chartered Accountants on the impact of the NBN on Australian business

3. WORK
• IT & TELCO INDUSTRY SINCE 1996
• TELCO, GOVT, ENTERPRISE & NOT FOR PROFIT
• FOUNDED PLATFORM NETWORKS 2002
• FIRST 11 BUSINESSES TO BE CONNECTED TO NBN
THINGS I’VE DONE
• R&D
• TECHNICAL ARCHITECT – HARDWARE & SOFTWARE
• NBN STRATEGY ADVISOR – TELCO & CORPORATE
• COMMS ALLIANCE NBN WORKING GROUP
I LOVE
• SOLVING PROBLEMS
• BUILDING THINGS
• BRANDS
• NETWORKS
• TEAMS
• STARTUPS
• ALMOST ANYTHING SCIENCE & TECHNOLOGY
• BACON

15. • VENDORS
• PLATFORMS
• NERDS
• SECURITY
• RISKS
• REWARDS

17. BEHEMOTHS
• TELSTRA
• OPTUS
• IBM
• AMAZON
• GOOGLE
• MICROSOFT

18. SPECIALISTS
• SECURITY & MONITORING
• OFFSITE BACKUP
• HEALTHCARE
• EDUCATION
• HUMAN SERVICES

21. “A MODEL FOR ENABLING UBIQUITOUS, CONVENIENT,
ON-DEMAND NETWORK ACCESS TO A SHARED POOL OF
CONFIGURABLE COMPUTING RESOURCES THAT CAN RAPIDLY
PROVISIONED AND RELEASED.”
Source – National Institute of Standards & Technology

22. NETWORK DELIVERED UTILITIES, APPLICATIONS & SERVICES
Source – David Hooton

25. • 4 M BUSINESSES CUSTOMERS
• 40 M ACTIVE USERS
• 14 M EDUCATION USERS
• 5,000 BUSINESSES SIGN-UP DAILY
• 3,000 RESELLERS
• 350 THIRD PARTY APPS IN MARKETPLACE

26. • GOOGLE APPS RENEWAL RATES EXCEED 90%
• 90% OF GOOGLE APPS CUSTOMERS HAVE OR ARE INTERESTED
IN USING ANDROID DEVICES IN THEIR ORGANISATION

27. A STRONG BUSINESS CASE FOR CLOUD IS DEVELOPING

28. AUSTRALIAN CUSTOMERS
FLIGHT CENTRE
• 2,000 SHOPS IN 11 COUNTRIES
• SAVED 30% PER ANNUM VS. MS EXCHANGE
NSW DEPT EDUCATION
• 1.2 MILLION STUDENTS
• 66% TOTAL COST REDUCTION.
RAY WHITE, MORTGAGE CHOICE, AAPT, RMIT, GRIFFITH UNI, MACQUARIE UNI

29. Sheldon – Not the kind of nerd we’re looking for..

30. • IT NERDS WHO LACK BUSINESS AND SOCIAL ACUMEN ARE OUT.
• HIGHLY TECHNICAL BUSINESS NERDS ARE IN.
Sheldon – Not the kind of nerd we’re looking for..

31. Shourryya Ray -16 year old solved a 300 year old problem set by Isaac Newton

32. • YOUR IT TEAM WILL BE TECH SAVVY STRATEGIC BUSINESS PEOPLE
• THEY WILL UNDERSTAND YOUR BUSINESS INTIMATELY
• KPI’S WILL BE BUILT AROUND BUSINESS, NOT TECHNICAL DRIVERS
Shourryya Ray -16 year old solved a 300 year old problem set by Isaac Newton

33. • YOU ARE GOING TO OUTSOURCE MUCH MORE OF YOUR IT FUNCTION
• IN-HOUSE IT TEAMS WILL SHRINK
• NEW ROLES WILL BLUR THE LINES BETWEEN BUSINESS AND IT
Shourryya Ray -16 year old solved a 300 year old problem set by Isaac Newton

35. • NETWORK PERIMETER BLURRING
• 3RD PARTY ACCESS TO DATA
• INSOURCE OR OUTSOURCE?

36. • MONITORING
• COMPLIANCE
• PLAN FOR WHEN (NOT IF) AN INCIDENT HAPPENS

38. • INTEGRATION
• RESOURCE BOOKING & ALLOCATION
• VENDOR LOCK-IN

39. • TRAINING & EDUCATION
• VENDOR MANAGEMENT
• DISASTER RECOVERY

40. * Source – KPMG “Modelling the economic impact of cloud computing”

41. SAVINGS
• OPEX SAVINGS OF 25%
• CAPEX SAVINGS OF 50%
PRODUCTIVITY
• 75% ADOPTION, KPMG ESTIMATE THAT CLOUD ADOPTION WILL
INCREASE AUSTRALIAN GDP BY $3.32B PER ANNUM AFTER 10 YEARS.
• 50% ADOPTION CREATES $2.16B ANNUAL LONG-RUN GDP
* Source – KPMG “Modelling the economic impact of cloud computing”

42. ENVIRONMENT
• CARBON OUTPUT REDUCTION OF 30%
INNOVATION
• COLLECTIVELY FUNDED PLATFORMS & APPLICATIONS
• LOW BARRIERS TO ENTRY FOR NEW TECHNOLOGY
* Source – KPMG “Modelling the economic impact of cloud computing”

44. • MOBILITY
• COLLABORATION & SOCIAL MEDIA
• CUSTOMER EXPECTATIONS

46. • BLURS THE LINES BETWEEN WORK AND HOME
• HYPER CONNECTED EMPLOYEES
• HYPER CONNECTED CUSTOMERS
• HOW DO YOU MANAGE THIS?

48. • FACEBOOK – BRANDING & CRM
• TWITTER – TWO-WAY MARKETING
• LINKED-IN – RECRUITING & THOUGHT LEADERSHIP
• YAMMER – CORPORATE COLLABORATION
• NAB
• DELOITTE
• WESTFIELD

50. • MARKETING IS NOW A TWO WAY CONVERSATION
• A FLEXIBLE, CUSTOMER DRIVEN EXPERIENCE
• MULTIPLE CHANNELS OF COMMUNICATION
• SMART USE OF DATA AND APPLICATIONS TO MAKE LIFE EASY
• RECOGNITION FOR LOYALTY

52. TOO LATE! YOU’RE ALREADY DOING IT WHETHER YOU KNOW IT OR NOT.
• SALESFORCE.COM
• DROPBOX
• FACEBOOK
• LINKED-IN
• SKYPE
• TWITTER

54. YOU NEED TO THINK ABOUT:
• YOUR CURRENT STATUS
• YOUR TEAM
• YOUR VENDORS
• SECURITY
• OWNERSHIP & LEGAL STUFF

56. ARE YOU ALREADY USING THE CLOUD? (YOU ARE)
• SALESFORCE.COM
• DROPBOX
• GOOGLE APPS
• MICROSOFT 365
• SKYPE
• FACEBOOK
• LINKED-IN
• BACKUP & DISASTER RECOVERY

57. WHAT ARE YOUR CURRENT POLICIES?
• ARE THEY REASONABLE?
• WORKABLE?
• SUSTAINABLE?
• COMPETITIVE?

59. • DO YOU HAVE THE RIGHT TEAM?
• DOES YOUR IT GOVERNANCE FRAMEWORK FIT THE STRATEGY?
• WHAT IS YOUR COMMUNICATION AND TRAINING PLAN?

61. • SOME OF THESE NEW VENDORS ARE GOING TO BE VERY DIFFERENT
• PRODUCTS WILL BECOME DEEPLY INTEGRATED INTO YOUR BUSINESS
• RELATIONSHIPS WILL OFTEN BE CROSS-JURISDICTIONAL

62. • DISASTER & EXIT STRATEGIES MATTER
• INTEGRATION & TRAINING CRITICAL

64. • RADICAL CHANGES IN YOUR NETWORK
• REQUIREMENT FOR HIGHLY SKILLED SECURITY EXPERTS
• INSOURCE OR OUTSOURCE?

65. • SECURITY POLICY TRAINING REQUIRED FOR ALL STAFF
• REGULAR AUDIT AND COMPLIANCE CRITICAL
• INCIDENT MANAGEMENT PLAN

67. • $1.1M FINES FOR REPEAT BREACHES
• YOU NEED TO TAKE THIS SERIOUSLY TOO

69. • MULTI-JURISDICTION RELATIONSHIPS CAN BE TRICKY
• IS YOUR IP IS PROTECTED IN EVERY JURISDICTION IT’S EXPOSED TO?
• DO YOUR POLICIES LEAVE YOUR DATA USABLE AND PROTECTED?

71. CONTACT INFO:
<E> DAVID@HOOTON.ORG
<T> @DAVE_HOOTON
<W> WWW.HOOTON.ORG
<P> +61 415 850 000