The document provides 10 tips for marketing automation from a presentation by Mathew Sweezey. The tips include matching keywords to sales cycle stages and content, using dynamic callouts to match stages and interests, asking 2-3 questions each time to qualify leads, learning to "box out" content on websites, using multiple call to actions, having a goal and sticking to it, saving HTML for future use, using the "3-2-1" method of following up, keeping content updated across all channels, and learning to use scoring for more than just marketing qualified leads. Contact information is provided for Mathew Sweezey at the end.

1. enera ,on
ed
Le
ad
G
nc
dvaniques
A h
T ec weezey,
Marke'
w
S
ng
by:
Mathest
Pr esented n
Evangeli ny
'o ®
Compa
Automa
An
ExactTarget
Pardot,

2. Me
@msweezey

3. HOW TO
GET STARTED?
@msweezey

4. Theare the Key
Stages
Basics
1
2
3
Sales
Cycle
@msweezey

5. Inbound
Techniques
@msweezey

6. PPC
SEO
PPC
PPC
PPC
TIP #1
Match your
Keywords to
your stages and
PPC content @msweezey

7. TIP #2
Use Dynamic call outs
to match to stages,
and interest as well
@msweezey

8. TIP #3
Ask only 2-3
questions each
time
@msweezey

9. TIP #4
Learn to
“BOX – OUT”
@msweezey

10. VIDEO
On Site
VS.
Off Site
@msweezey

11. Stage 1
VIDEO
Use Multiple
Call to
Action Call to
Actions
@msweezey

12. Outbound
Techniques
@msweezey

13. TIP Have a goal &
#5 Stick to it
@msweezey

14. TIP #6
Save the
HTML
@msweezey

15. TIP 3-2-1
#7
3 2 1
3 2 1
@msweezey

16. TIP #8
Keep up with
Stages on all
Channels @msweezey

17. Outside the
Box Examples
@msweezey

18. TIP #9
Make it
Easy at the
Booth @msweezey

19. TIP #10
Learn to use
scoring for more
than just “MQL”
@msweezey

20. @msweezey

21. Contact Info
Mathew
Sweezey
Pardot,
An
ExactTarget®
Company
Marke'ng
Automa'on
Evangelist
950
East
Paces
Ferry
Rd
Suite
3300
mathew.sweezey@pardot.com
Atlanta,
Georgia
30326
@msweezey
404.492.6848
-­‐
877.3B2B.ROI
www.pardot.com
@msweezey

22. @msweezey