5. Elements of a Great Story
There are 6 critical elements to a great story:
1. Unforgettable Characters
2. Status Quo
3. Inciting Incident
4. Crisis
5. Climax
6. Resolution/New Status Quo
@KyleVanPelt
@KyleVanPelt
6. Why Stories Work
● When you tell a story you are less likely to
ever forget it again because it's emotional.
● Language processing parts in our brain are
activated.
● Any other area in our brain that we would
use when experiencing the events of the
story are too.
@KyleVanPelt
7. Does This Work In Sales?
● Can you be unforgettable?
● Can your product solve a crisis?
● Can you activate those parts of your
prospects brain?
● People buy based on emotion NOT logic.
● Stories create emotion + People buy based
on emotion = Sales.
@KyleVanPelt