Deck for introduction of The B2B Huddle 2013 at Oracle UK HQ, May 2, 2013.

1. #b2bhuddle
Oracle Reading, May 2, 2013

2. #b2bhuddle
The best speakers,
the best networking,
the best socialising, and
the most interesting people.
“ ”

3. #b2bhuddle
The B2B Huddle
• Started at Dell in 2009
• One-day event
• Bringing together senior
communicators and
marketing professionals
• In an environment that’s
informal, relaxed and
sales-pitch-free
• The expected outcome
for you is new or
renewed connections
and actionable insights
that you can apply in
your business
http://www.flickr.com/photos/jamin2/5537235595/

4. #b2bhuddle
Today’s Theme: B2B Content Marketing
• What does it take to be a great B2B content
marketer?
- to drive more traffic, create a better customer experience and for lead
generation
• How are companies building the foundations for
effective content marketing?
- from creation and sharing of compelling content, to nurturing healthy
communities and building content marketing into current processes
• What are the pitfalls to B2B content creation,
curation and marketing?
- how do we avoid them?
• How are we measuring success?

5. #b2bhuddle
The most important objectives for content marketing activity according to
eConsultancy’s Content Marketing Survey report, October 2012.
http://econsultancy.com/uk/reports/content-marketing-survey-report

6. #b2bhuddle
Four Keynote Speakers
1. Allan Schoenberg,
CME Group 10:30am
- “How social media
highlights the demand
for social currency”
2. Kimberley Brind,
Oracle 11:15am
- “B2B social marketing…
smoke and mirrors no
longer required!”
3. Doug Kessler, Velocity
Partners 12:15pm
- “B2B Content Marketing:
Where the Juggernaut is
Headed”
4. Livia Giulia Zuppardo,
Google 2:00pm
- “Google+: amplifying
your marketing through
identity, relationship and
sharing content on the
web”
http://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/

7. #b2bhuddle
Huddle Session Leaders
http://www.b2bhuddle.com/2013/03/20/agenda-6th-b2b-social-media-huddle/
Time Henley (Main) Wraysbury (Opposite) Shillingford (Right)
15:00-
15:50
Nick Garner
CEO, SearchWorks Content
Marketing
Social Proof Online for
B2B
Luke Brynley-Jones
CEO, Our Social Times
Measuring B2B Content
Marketing
Farhan Rehman
Digital Content Editor,
Gatwick Airport
Finding the storytellers
Curating the best B2B
Content
16:15-
17:05
Katy Howell
CEO, Immediate Future
Three steps that will
help you to extract the
value from social
content and generate
leads
Matt Russell
CEO, WebHostingBuzz
Social media in a
service industry
Rob Shimmin
Managing Director,
Shimmin Brand Protection
Who are you…online
and in person?

8. #b2bhuddle
Oracle Reading, May 2, 2013