Todd is a front-runner in implementing content marketing at Kelly Services global. Todd will speak about: 1. Audience, Personas & Voice of Customer 2. Establishing Outposts and Spokespeople? 3. Determining the Best Formats – PDF, Video, etc 4. Measuring Engagement & Results

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3. Learnings in
B2B Marketing
Engagement
Todd Wheatland
VP Thought Leadership, Kelly Services

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Content
Marketing
Turns
Internal
Knowledge
into an
External
Story Worth
Sharing

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Does Giving Away B2B Content
Cannibalize Your Business?

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We are all Publishers now.
Is that really a good thing?

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Note to Marketers: #1
Chasing Eyeballs will
Make You Blind

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#2
Pollution is the leading
cause of death of Brands.

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#3
Kill the
Cheerleaders

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Know Your
Audience
Better Than
You Know
Your Partner
#4

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#5

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#6
Maintain Your Brand Outposts
or They Will Die

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#7
Be Local,
or Go Home

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