Peter Engler presents insights from his Created in San Francisco project and provides 10 keys to creative courage.

1. From Passion to Project
How to build more Creativity
into your team-based
consulting projects

2. Today’s Objectives
►
How to
a top team
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Learn insights into
a team
►
Explore
in your practice

3. Attracting a Creative Team
► Show them the “Ah Ha”
► Express how they will
make a difference
► Get them talking

4. 10 Insights
for Selecting a
Creative Team

5. 1. Seek diversity and “love” for the project

6. 2. Talent, smarts, and vision

7. 3. Demonstrated
commitment
and pride in
their craft

8. 4. Availability, physical and mental

9. 5. Acceptance of Ownership

10. 6. Know-how and innovation

11. 7. A builder’s eye

12. 8. Maturity, judgment, humanity

13. 9. Flexibility, Persistence

14. 10. Creative Courage
Creativity Plus
Hard Work and
Risk-taking

15. Insights into enthusing a team
Communicate, communicate
► Listen, listen; study, study, share, share
► Re-calibrate your plan’s target and content
► Test concepts with team, others
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16. Insights into nurturing a team
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Think
, implement in steps
Expect surprises… leverage surprises
► Add and subtract as the project matures
► Stay close, stay the course, persevere
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17. Now, It’s Your Turn…
To explore one of
9 Insights at your table.

18. www.createdinsanfrancisco.com

19. “Created in San Francisco” Mission
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Convince City and Bay Area decision-makers to
support and fund a major program show-casing
San Francisco’s Creative Leadership.
Recognize and celebrate our desire and pride to
live, work and create here.

20. Created in San Francisco
One of the best things is that we
have the amazing ability to take
big, really big risks and not be
afraid of making a mistake or
failing, but just seeing it as a step
along the path.
— Jack Dorsey, CEO, Twitter

21. …nowhere is Creative Risk-taking
more true, than in San Francisco.

22. Our Second “Gold Rush” is On!

23. Heritage of Creative Risk-Takers…
ARCHITECTS
► Joseph Eichler
► Art Gensler
► Julia Morgan
BANKERS/INVESTORS
► John Doerr
► A.P. Giannini
► Dee Hock
► Tom Perkins
► Warren Hellman
CLOTHING/RETAILERS
► Don Fisher
► Levi Strauss
► Cyril Magnin
► Howard Lester
DEVELOPERS/CONSTRUCTION
► Stephen D. Bechtel
► Henry Kaiser
► Charles Crocker
► Joseph Strauss

24. Diverse Creative Innovators…
BRANDING
► Walter Landor
► Hal Riney
FILM INDUSTRY
► Francis Ford Coppola
► Clint Eastwood
► John Lasseter
► George Lucas
ENVIRONMENTALISTS
► John Muir
HUMANITIES
► Mimi Silbert
FOOD & BEVERAGE
► Domenico Ghirardelli
► Robert Mondavi
► Alfred Peet
► Alice Waters

25. with courage to take smart risks…
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Robert Oppenheimer
Ernest Lawrence
Gordon Moore
Craig Newmark
Carol Bartz
Mark Benioff
Scott Cook
Ray Dolby
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Ray Jacuzzi
Andrew Hallidie
Scott McNealy
William Hewlett
David Packard
Elon Musk
Randolph Hearst

26. …to Achieve Worldwide Success
They Established San
Francisco as The City of
Diverse Creativity and Risktaking…‟Creative Courage”

27. OUR PLAN:
Embrace, Promote, Educate, Celebrate
San Franrisko….
The City of Creative Courage

28. San Franrisko…
The City of Creative Courage

29. Please explore at your tables….
What are some examples of
“Creative Courage” in your
industry and consulting practice?

30. New & Improved!
My New Novel…
►
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A story about “Creative Courage” in
action…
Get a signed copy today, for $12.00
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