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What Makes an Idea Sticky?

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Bay Area Consultants Network
Bay Area Consultants Network

Verbal Billboard (networking exercise) from a 2008 BACN meeting. Sticky Ideas Are SUCCESful * Simple * Unexpected * Concrete * Credentialed * Emotional

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What Makes An Idea Sticky? Is your audio logo sticky or murky?
Sticky Ideas are SUCCESsful Simple Unexpected Concrete Credentialed Emotional Story Bay Area Consultants Network
Tell Your Story in 8 Words Tell us: Who You Work With The Challenges They Face The Results They Can Expect Bay Area Consultants Network
For Example I help struggling solopreneurs get more clients How do you do that? Bay Area Consultants Network
Less is More “Let your discourse with men of business be short and comprehensive.” — George Washington, U.S. President Recommended Reading • Made to Stick by Chip and Dan Heath • Neuromarketing by Patrick Renvoise and Christophe Morin • The Infoguru Marketing by Robert Middleton Bay Area Consultants Network

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What Makes an Idea Sticky?

  • 1. What Makes An Idea Sticky? Is your audio logo sticky or murky?
  • 2. Sticky Ideas are SUCCESsful Simple Unexpected Concrete Credentialed Emotional Story Bay Area Consultants Network
  • 3. Tell Your Story in 8 Words Tell us: Who You Work With The Challenges They Face The Results They Can Expect Bay Area Consultants Network
  • 4. For Example I help struggling solopreneurs get more clients How do you do that? Bay Area Consultants Network
  • 5. Less is More “Let your discourse with men of business be short and comprehensive.” — George Washington, U.S. President Recommended Reading • Made to Stick by Chip and Dan Heath • Neuromarketing by Patrick Renvoise and Christophe Morin • The Infoguru Marketing by Robert Middleton Bay Area Consultants Network