The world is in transit. Because of numerous crises now happening around the globe, we - the people - demand businesses to transform into social ones. This presentations offers a view on the world now, shows social business examples from around the globe and hands you a two step manual to become a social business yourself: having a inspiring purpose and evoking a culture of innovation. This presentation was held live during the SRM Gurumeetings in Amsterdam, tuesday May 14th.

1. There is no business
to be done on a dead
planet.
SRM GOEROEBIJEENKOMST

2. #BINDING

3. #BINDING

4. we are
strategy consultants
creative and brand driven
experts in co-creation

6. the end of mindless marketing bullshit
the new role of marketing

7. index
shi(f)t HAPPENS
examples from around the globe
social advertising
social decisions
social capitalism
how to become a social business
21st century vision
innovative culture
return on social

8. shi(F)t happens

18. It is not
about
social media

20. It is not
about
social media

23. It is about
social people

24. 7 billion people.
Just one planet.

25. Mother earth is
angry

26. Because we do
this

27. We face many
challenges

28. People don’t
like this...

29. People take
charge

30. Organisations
should help
people to
change the
world.

31. It is about
a world
gone social

32. so businesses
must become
social

33. so you
must become
social

34. examples from around the globe

35. social capitalism
social decisions
social advertising

36. social advertising

37. social advertising

38. social advertising

39. social advertising

40. social advertising

41. “We have to speak
to whole human
beings with minds,
hearts and spirits”
-Philip Kotler
social adverstising

42. social desicions

43. social desicions

44. social desicions

45. “Web culture rules. It
stands for freedom,
openness, realness,
meritocracy,
collaboration.”
-Gary Hamel
social desicions

46. social capitalism

47. social capitalism

48. social capitalism

49. “The purpose of the
corporation must be
redefined around creating
shared value.”
- Michael Porter
social capitalism

50. Keep it
stupid
simple,social,

51. how to become a social business

52. innovation culture
21st century vision
DNA

53. do you have a
social vision?

54. 21st century vision

55. 21st century vision

56. “Build the best product,
cause no unnecessary
harm, use business to
inspire and implement
solutions to the
environmental crisis.”
- Yves Chouinard
21st century vision

57. 21st century vision

58. 21st century vision

59. increase of Ibm stock prize,
since launching the smarter
planet strategy64%
ibm, q309
or $50 billion dollars
market capitalization

60. increase of Ibm’s brand value,
after implementing the
smarter planet strategy20%
brandz top 100 most valuable brands, 2009
or $11.3 billion dollars

61. 21st century vision

62. 21st century vision

64. 21st century vision

66. Purpose checklist
Can we inspire and
connect an existing
community using few
management
involvement and
investments and is it
safe?

67. Would
anyone
care/share?

68. 68

69. 69

70. 70

72. P is for
product,
price,
place,
promotion
purpose,
passion,
persuasion

73. what is your
dna?

74. 74

75. A WALL STREET ANALYST RECENTLY SAID THAT NIKE HAS BEEN
ABLE TO TAKE ITS INTERNAL CULTURE AND LEVERAGE IT INTO A
RESOURCE THAT IS BEYOND THE REACH OF OUR COMPETITORS.
NOW, HERE IS WHAT’S COMPELLING ABOUT THOSE OBSERVATIONS
FROM ANALYSTS: THEY ARE PEOPLE OUTSIDE THE COMPANY; THEY
HAVE NO IMPLICIT UNDERSTANDING OF OUR CULTURE; ALL THEY
KNOW IS THAT IT IS REAL AND POWERFUL.
---MARK PARKER, CEO NIKE

76. NIKE PRINCIPLES (1978)
1. Our Business is change.
2. We’re on the offense. All the time.
3. Perfect results count –- not a perfect process.
Break the rules; fight the law.
4. This is as much about battle as about business.
5. Assume nothing.
Make sure people keep their promises.
Push yourselves push others.
Stretch the possible.
6. Live off the land.
7. Your job isn’t done until the job is done.
8. Dangers
Bureaucracy
Personal ambition
Energy takers vs. energy givers
Knowing our weaknesses
Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things we’ll make money damn
near automatic.

79. innovation culture

80. “Oops!"

83. innovative culture

85. “Maar dat kan niet!”

86. ZOALS
Apple
General motors
Nike
u..k.. Belastingdienst
OUDELANDE
ZAPPOS
BLIEP
NASA PENNEN

87. Impuls
“stel dat”: Het disruptieve doel

88. Impuls
“helemaal voor jezelf”: Blue oceans

89. Impuls
“ “dat?”: The tipping point

90. Impuls
ANDERE WERELDEN

91. Impuls
Het Medici effect

92. Impuls
fusion

93. Doen
Fresh air!
Broeikas!
Coop!
Realness!
Momentum!
Moed!

94. return on social

95. Clarity of
strategy,
innovation
Preferred
employer,
employee
satisfaction,
productivity
Consumer
goodwill,
advocacy,
purchases
Brand
awareness, PR,
community
engagement

96. corporate social responsibility?

97. corporate social opportunity!

98. be prepared for shifts (in climate)
attract A+ talent
inspire employees to perform better
be loved by stakeholders
create an efficient supply chain
create a better world
stand out

99. Wat is jouw
disruptieve purpose?

100. Be social,
be innovative,
be the game changer

101. the end...
(And the beginning)
aljan de boer
aljan@bndng.com
0631907499
hans koeleman
hans@bndng.com
0621130397
www.bndng.com
slides@bndng.com