If you aren’t connecting with your channel sales reps on a weekly basis, you’re likely not a priority for them. Even without a huge budget or hours of extra time, there are simple things you can do to stay top-of-mind. Choose to do something from this list once a week to get attention, show appreciation or reward results.
2. If you aren’t
connecting
with your
channel sales
reps on a
weekly basis,
you’re likely
not a priority
for them. 52
WAYSto
ENGAGEyour
CHANNEL
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3. Even without huge budgets
or hours of extra time, there
are simple things
you can do to
stay top-of-mind.
If you aren’t
connecting
with your
channel sales
reps on a
weekly basis,
you’re likely
not a priority
for them. 52
WAYSto
ENGAGEyour
CHANNEL
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4. Get attention,
show
appreciation
or reward
results using
these
52 ways to
engage your
channel.
Best
Practices
1.
2.
3.
4.
5.
key info
Hello
Joe!
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5. Send a “thank you”
for a great year.
52
WAYS
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6. Give them weekly tips
to help sell
your
products.
52
WAYS
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7. Hold a recognition
event at their location
to celebrate top
performers.
52
WAYS
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8. Invite them to dinner
to thank them
and share your
future plans.
52
WAYS
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9. Reward them with
funny money and
hold an auction for
small and
large prizes.
52
WAYS
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10. Ask for their opinion
on how to improve
your products.
52
WAYS
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11. Invite your best
partners to run
through a warehouse
filled with rewards.
52
WAYS
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12. Summarize key
information into a
pocket guide or
laminated card.
52
WAYS
key info
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13. Write a news story
about their awesome
performance and
post it to your
dealer
communications
portal.
52
WAYS
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14. Don’t have a dealer
communications portal?
Better make one!
52
WAYS
Dealer
communications portal
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16. BI WORLDWIDE uses the principles of behavioral economics
to produce measurable results for our clients by driving and
sustaining engagement with their employees,
channel partners and customers.
Follow us...
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