Presentation by Emma Thompson at the Market Research Day held at the University of Leicester in January 2011

1. Why do we have Mintel? Emma Thompson University of Liverpool

2. Liverpool Subscription Food Drink Beauty and Personal Health and Hygiene Health and Wellbeing Household Automotive Technology Media Industrial: Build, Engineering, Business Professional, Online

3. What students and staff like: A name they may have heard of The corporate look and feel “What’s hot” – up to date content Easy searching PPT downloads

4. What they don’t UK only content Search does not show words in context Can’t easily download whole report

5. Any questions? emma.thompson@liv.ac.uk