Maximise ROI with PPC Advertising

Pay Per Click Measurable return on investment Roan Fair Search Marketing Consultant www.intergage.co.uk

Today’s agenda… ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is PPC? Ad auction PPC SEO

‘ Sit forward advertising’ ,[object Object],[object Object],[object Object]

Why PPC matters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maximise your ad ROI ,[object Object],[object Object]

ROI benefits – get precise data ,[object Object],[object Object],[object Object],[object Object]

Why should I use it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How does PPC work? Glossary 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does PPC work? Glossary 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

How does PPC work? Click to page

How does PPC work? Engaging…

How does PPC work? Conversions ,[object Object],[object Object],[object Object],[object Object]

Where do I start? ,[object Object],[object Object],[object Object],[object Object]

Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Set up campaign – beware defaults!

Creating ad groups, keywords ,[object Object],[object Object],[object Object],[object Object]

Creating ad groups, keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgets, bidding, quality ,[object Object],[object Object],[object Object]

Performance indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Always improve, optimise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hints and tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your homework ,[object Object],[object Object],[object Object]

Roan Fair ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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