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Guerrilla e-marketing,[object Object],Join the r-evolution,[object Object]
Introduction - Business Link – Services ,[object Object],What’s next?,[object Object],[object Object],Business Link,[object Object],0845 600 99 66,[object Object],enquiry@businesslinksw.co.uk,[object Object],www.businesslinksw.co.uk,[object Object]
Agenda,[object Object],[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
World Wide Web – The World Wide WHY!,[object Object],Lots of money spent online,[object Object]
World Wide Web – The World Wide WHY!,[object Object],New ways of working means,[object Object],People spend more and more time online,[object Object]
PC,[object Object],Laptop,[object Object],Netbook,[object Object],iPad,[object Object],iPhone,[object Object],Smart Phone,[object Object],WiFi,[object Object],3G,[object Object],4G,[object Object]
World Wide Web – The World Wide WHY!,[object Object],Less Paper,[object Object],     Less Travelling,[object Object],  Less Carbon,[object Object],IYRE = Improve Your Resource Efficiency,[object Object]
Is your business ready?,[object Object],Do you have,[object Object],[object Object]
  People to deal with enquiries?
  Stock to deal with uplift in orders?
  Logistics in place to deliver on new orders?
  Cashflow to meet increased demand?,[object Object]
Choosing a domain name,[object Object],[object Object]
Short is good
  Think about how and where it will be usedPrint		In conversation,[object Object]
Choosing a name – The Bad,[object Object],www.phones4u.co.uk,[object Object],www.toys2wish4.com,[object Object],www.4learning.com,[object Object],www.any-domain-with-too-many-hyphens.co.uk,[object Object]
Choosing a name – The Ugly,[object Object],www.speedofart.com,[object Object]
Choosing a name – The Ugly,[object Object],www.whorepresents.com,[object Object]
Choosing a name – The Ugly,[object Object],www.penisland.net,[object Object]
Is your site ready?,[object Object],Do the pages open quickly?,[object Object],Is it easy to navigate?,[object Object],Loaded with compelling and relevant content?,[object Object]
Does it Grab the Attention?,[object Object],A – ,[object Object],I – ,[object Object],D – ,[object Object],A – ,[object Object],Grab their ATTENTION,[object Object],Generate an INTEREST,[object Object],Build the DESIRE,[object Object],Promote the ACTION,[object Object]
Marketing – what we know ,[object Object],In 1873, John Wanamaker, father of the department store said,[object Object],50% of marketing works,[object Object],We don’t know which 50%,[object Object],…….however, this is the traditional view in a pre-internet world!,[object Object]
Marketing – what we know ,[object Object],Everything on the internet can be measured,[object Object],You just have to know how,[object Object],If it can’t be measured – it’s probably not worth doing,[object Object]
Agenda,[object Object],[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
Online Networks – Why ,[object Object],[object Object]
 Reach out to new audiences and markets
 Better understanding of related markets
 Relative low cost of entry
 Possible high return,[object Object]
Online Networking - Why ,[object Object],Reach new audiences,[object Object],[object Object]
 MySpace		– 110m
 Twitter		–185m
 LinkedIn 		– 85m
Plaxo 		– 15m
Ecademy		– 12m,[object Object]
Facebook – Getting Started,[object Object],3 Types of presence,[object Object],[object Object]
Can join groups
 Ugly URL
 Indexed by Search Engines,[object Object]
Can’t Join Groups
 Can host apps
 “Vanity” URL
 Indexed by Search Engines
 Visitor stats availableBest for brands and businesses,[object Object]
Facebook – Getting Started,[object Object],3 Types of presence,[object Object],[object Object]
Linked to Site Admin
 New members have to be approved
  Send “Direct” messages to members
 Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members],[object Object]
Facebook – Getting Started – build profile,[object Object]
Facebook – Getting Started – build page,[object Object]
Facebook – Getting Started – Join In,[object Object]
Social Networks – Build your profile - Groups,[object Object],[object Object]
 Join some groups
 Start your own group
 Contribute and add value
 Link back to your website,[object Object]
 Marketing – what we know
 Social Networks
 Business Networks
 Viral
 Video Marketing
 Email Marketing
 Blogging
 Twitter,[object Object]
Why Business Networks?,[object Object],[object Object]
Plaxo – 15 million registered users
Ecademy – 12 million registered users
 Xing – 6 million registered usersOPPORTUNITY!,[object Object]
Business Networks – 6 Degrees of Separation,[object Object]
Linkedin – Networking for Professionals,[object Object],www.linkedin.com,[object Object]
Linkedin – Getting Started – build profile,[object Object]
Linkedin – Getting Started – make contacts,[object Object]
Linkedin – Getting Started – find groups,[object Object]
Linkedin – Getting Started – Answers,[object Object]
Agenda,[object Object],[object Object]
 Marketing – what we know

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