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Future of marketing 1/2 - CIM and BL's presentations

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Business Link South West - Events
Business Link South West - Events

The document discusses several key trends in marketing for the future including: 1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts. 2) Brand reputation and customer experience will become more important as information spreads quickly online. 3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.

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The Future Of Marketing
Planning for Future Trends Richard Storey South West Regional Ambassador Small Business Community
Planning for the Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing? Marketing is ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably’.
From monologue to dialogue ,[object Object],[object Object]
Now routes to market look more like this!
Customer conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Future Trends? ,[object Object],[object Object],[object Object],[object Object]
What are the Future Trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Future Trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Future Trends? ,[object Object],[object Object],[object Object],[object Object]
What are the Opportunities? ,[object Object],[object Object],[object Object],[object Object]
New Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting your market ,[object Object],[object Object],[object Object]
How do I stand out in the crowd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global markets ,[object Object],[object Object],[object Object],[object Object]
What about Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How will these affect my business? ,[object Object],[object Object]
Business Success? Ways to achieve it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Success? Ways to achieve it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Failure? What does it look like - what are the signs? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Failure? What does it look like - what are the signs? ,[object Object],[object Object],[object Object]
Start by creating a plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Best of luck for the future! Thank you
Any questions?
Find Out More The future of Marketing www.cim.co.uk/filestore/resources/agendapapers/futureof marketing.pdf   Regional Director- Christine Boswell-Munday Christine [email_address] Visit our stand or visit www. cim.co.uk
The Future Of Marketing
An (Old) Definition Of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Today ,[object Object],[object Object]
Today … ,[object Object],[object Object],[object Object]
Today … ,[object Object],[object Object],[object Object]
Brands and Branding won’t change ,[object Object]
Brand ,[object Object],[object Object]
Branding ,[object Object],[object Object]
Brand Loyalty ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Where Are We Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UK Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UK Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cinema Admissions ,[object Object],[object Object],[object Object]
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Future Technology
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
Marketing In Tomorrow’s World ,[object Object]
Eye Recognition TV ,[object Object],[object Object],[object Object]
3D TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactive Posters ,[object Object],[object Object],[object Object],[object Object]
Interactive Shop Windows ,[object Object],[object Object],[object Object]
Bluetooth Proximity Marketing ,[object Object],[object Object],[object Object],[object Object]
2D QR Barcodes ,[object Object],[object Object],[object Object],[object Object]
Location Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPods, Then iPads, Next iStops! ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spotify ,[object Object],[object Object],[object Object],[object Object]
The BBC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MORE Social Media! ,[object Object],[object Object],[object Object],[object Object]
Last FM i-app ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bump i-app ,[object Object],[object Object],[object Object],[object Object]
Reel Director i-app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TimeOut i-app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object]
The Future Of Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Future Of Web Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accuracy Of Web Content ,[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Future of marketing 1/2 - CIM and BL's presentations

  • 1. The Future Of Marketing
  • 2. Planning for Future Trends Richard Storey South West Regional Ambassador Small Business Community
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  • 4. What is marketing? Marketing is ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably’.
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  • 6. Now routes to market look more like this!
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  • 26. Best of luck for the future! Thank you
  • 28. Find Out More The future of Marketing www.cim.co.uk/filestore/resources/agendapapers/futureof marketing.pdf   Regional Director- Christine Boswell-Munday Christine [email_address] Visit our stand or visit www. cim.co.uk
  • 29. The Future Of Marketing
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Notas del editor

  1. NOTES: Introduction from speaker Audience Participation -Ask the audience: What Industry sectors they are from? Do you have a Business Plan ? What is their Definition of Marketing?
  2. NOTES: Explain what you will be covering
  3. NOTES: Consumers demand - and get - more choice and better service They don’t want to be “sold to anymore” Requires both new thinking and return of some old standards A new language is developing focusing on the consumers – “engagement marketing”, “conversation marketing” Push Marketing is being replaced by Pull Marketing Provide High level overview of the current market and why the above are important i.e: Richard/John/Jane- Can you agree these between yourselves so you have an agreed approach and let me know what you want to include before I send it to Dev Refer to B2B & B2C Include aspects of B2B and B2C
  4. NOTES: Relationships add value
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  6. NOTES: Introduction from speaker Audience Participation -Ask the audience: What Industry sectors they are from? Do you have a Business Plan ? What is their Definition of Marketing?