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Future of marketing 2/2 - Matt Anderson's presentation

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Business Link South West - Events
Business Link South West - Events

Business Link's 'Future of Marketing' presentation 2 of 2

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The future of social media
Social Media Landscape
“ Being part of the conversation”
The most popular word… Creative Commons: Uploaded on May 21, 2008 by carrotcreati ve
Social media now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
Change in marketing ,[object Object],[object Object],[object Object]
Are you listening?
Case study:Domino’s Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Really… listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast to targeted ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile internet ,[object Object],[object Object],[object Object],[object Object]
Future of social media marketing Share Mobile Content Brand advocates Search / Social Listen more
To do list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be part of the conversation www.montagecomms.com Twitter - @montagecomms

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Future of marketing 2/2 - Matt Anderson's presentation

Notas del editor

  1. View of the social media landscape so the next big thing may not be around tomorrow. Foursquare 1m active accounts and 3m users - MyTown 25 m (check this!)
  2. 1382% growth of Twitter users Jan to Feb 2009
  3. Research stats 95% of respondents indicated that they did not trust advertising. http://econsultancy.com/uk/blog/5927-consumers-don-t-trust-advertising-is-social-media-part-of-the-solution Trust in the media 27% 78% of internet users search for information about product and services 70% of people trust online recommendations from a stranger. 90% trust recommendations from people they know. Visitors from a social media site is 10 times more likely to buy
  4. No more dirty little secrets for organisations. Bloggers lobbying. Avonmouth Palm oil plant thrown out on the back of blogging pressure.
  5. 80% of people use Twitter on their phones so complaints come in fast and furious!
  6. More than 25% of UK's population – some 16 million people – accessed the Internet from mobile p hones in Dece mber. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to - and perhaps do a bit of flirting.Facebook has a clearly lead in GSMA's top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google's sites. (Mobile internet users want answers, too.)
  7. Virtual worlds – Second life