2. Quick survey Who uses the following to
market their business?
• Facebook
• Twitter
• Blogging
• LinkedIn
B2B your marketing
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The not so new frontiers of B2B marketing
3. So how
important is
social media
really???
B2B your marketing
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The not so new frontiers of B2B marketing
4. If Facebook were a country only
China and India would be bigger...
B2B Marketing 2.0
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6. LinkedIn – It’s growing by 100 million per
week
Facebook for
business...
UK Search Engine Market Share - April 2011
Source: Hitwise
Source: LinkedIn March 2011
B2B Marketing 2.0
The not so new frontiers of B2B marketing
8. LinkedIn – Banners and video
Don’t forget to
add your videos
and banners
B2B Marketing 2.0
The not so new frontiers of B2B marketing
9. LinkedIn –
Recommend Onsite
recommendations
ations for
services
Buttons for your
website
B2B Marketing 2.0
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14. Quick survey How many of you -
• Can easily browse the internet
on your mobile phone?
• Can’t?
B2B your marketing
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15. If 2010 was
the year the
web got
social – 2011
is the year it
gets mobile
Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png
B2B Marketing 2.0
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16. It’s not going
to stop...
Source: Morgan Stanley Research
B2B Marketing 2.0
The not so new frontiers of B2B marketing
17. Are you
targeting
local
business?
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
The not so new frontiers of B2B marketing
18. Mobile and
social
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
19. It all
happens
whilst
watching
TV???
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
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20. Get mobile...
Give your marketing a boost
Taking your B2B online marketing to the next level
21. Quick survey How many of you
• Use online video in your
marketing?
B2B your marketing
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The not so new frontiers of B2B marketing
22. YouTube –
The world’s
second most
popular
search
engine
Source: http://www.website-monitoring.com
B2B Marketing 2.0
The not so new frontiers of B2B marketing
23. YouTube and YouTube videos can be
video are a optimised for SEO
great SEO Much lower competition on
opportunity competitive key phrases
Makes you seem bigger
Helps you promote your
thought leadership – like being
on TV...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
24. A few words Some times it is the little things
that count
on innovation
It’s not always about doing
something new, its more about
doing it better
Give your marketing a boost
B2B Marketing 2.0
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25. Online is You should make frequent
moving very improvements to your website
fast Backed up by benchmarking
and testing
A detailed review and update
should be undertaken at least
every 3 years
B2B Marketing 2.0
The not so new frontiers of B2B marketing
26. Keep in touch... www.lexisclick.com
blog.lexisclick.com
twitter.com/lexisclick
linkedin.com/companies/
lexisclick-online-marketing
B2B Marketing 2.0
The not so new frontiers of B2B marketing