http://bmachicago.org/bma-events/joe-pulizzi
Customers are getting smarter. With so much information to digest these days, it's easy for them to ignore the vast amount of it and engage with only the most interesting and relevant content in order to make buying decisions. And, to make it all even more complex, content shared on Google, Facebook, Twitter, LinkedIn, and Slideshare (Pinterest even) increasingly influences those decisions. Where's a marketer to start? Uncover how marketers use content to generate leads, popular content tactics, budgeting recommendations, and more, based on research conducted by the Content Marketing Institute.
Defending Your Brand: Use Defensive Strategy to Combat Competitive Attacks
December Luncheon 2012 - Joe Pulizzi - Essential Content Marketing Initiatives You Shouldn't Be Without
1. @juntajoe
Essential
Content Marketing
Initiatives You Shouldn’t
Be Without
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
2. @juntajoe
TODAY’S AGENDA
• Move Fast – 100+ Slides in 45 Minutes!
• Brief History of Content Marketing
• The Latest Research
• The Problem with “What?”
• Five+ essential activities that Separate the
Good from the Great in Content
• Q&A
106. @juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
107. @juntajoe
November 7-8, 2012 Cleveland, OH
November 15, 2012 4-5-6 March, 2013
New York, NY Sydney, Australia
108. @juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH
Notas del editor
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
– sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.