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John Ellett, nFusion
1.
OVERWHELMING COMPLEXITY? OR UNPRECEDENTED OPPORTUNITY?
2.
CUSTOMERS ARE DIGITALLY ENABLED
AND SOCIALLY CONNECTED.
3.
THEIR DECISION JOURNEYS HAVE
SHIFTED.
4.
TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS BRAND
IDEA PAID EARNED BRAND EXPERIENCES PAID EARNED OWNED OWNED
5.
stories.sandisk.com
6.
THE CMO MANIFESTO By:
John Ellett, CEO, nFusion
7.
I’M NOT HERE
TO MAINTAIN THE STATUS QUO BUT TO BE A LEADER OF POSITIVE CHANGE FOR MY ORGANIZATION.
8.
CHANGE AGENT
9.
WE CAN DO
ANYTHING, BUT WE CAN’T DO EVERYTHING, SO WE MUST BE FOCUSED AND INTENTIONAL IF WE ARE TO BE GREAT.
10.
PURPOSEFUL
11.
MY EARS WILL
BE OPEN, MY HAND EXTENDED AND MY MIND ACTIVE. TRUST WILL BE BUILT ONE RELATIONSHIP AT A TIME. AND WE WILL SUCCEED TOGETHER.
12.
COLLABORATIVE
13.
I WILL BRING
FOCUS WHERE THERE IS AMBIGUITY, CLARITY WHERE THERE IS CONFUSION AND INSPIRATION WHERE THERE IS DOUBT.
14.
BOTH-BRAINED
15.
WE WILL EMBRACE FEEDBACK,
STAY ATTUNED TO MARKET DYNAMICS, LEARN WHAT WORKS AND OPTIMIZE ACCORDINGLY.
16.
ACCOUNTABLE
17.
BY REMAINING RESILIENT, RESPONSIBLE
AND RELENTLESS, WE WILL PROVE THE SKEPTICS WRONG AND EXECUTE BRILLIANTLY IN SPITE OF THE CHALLENGES WE ENCOUNTER.
18.
COURAGEOUS
19.
jellett@nfusion.com blogs.forbes.com/johnellett/ johnfellett @jellett THANK YOU
20.
ABOUT NFUSION
21.
Partner with MARKETING CHANGE AGENTS to
do remarkable things in an ever-changing digital world.
22.
INITIATIVES BRAND Revitalization DIGITAL Transformation SALES Acceleration
23.
CUSTOMER ENGAGEMENT FRAMEWORK IN-CHANNEL Promotional
Displays Partner Enablement Tools Digital POS BRAND.COM Social.com/Brand Landing Pages Engagement Content Multi-device PAID Display Advertising Mobile Advertising Traditional Advertising Paid Search Paid Social OWNED Organic Search Content Marketing Email EARNED Social Platforms Product Review Sites Bloggers /Vloggers Forums MA/CRM SYSTEMS INSIGHTS AND STRATEGY NURTURE PROGRAMS SALES SALES ENABLEMENT TOOLS
24.
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