The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

1. Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of
Telecommunication Companies
452x
2.7xNETWORK SIZE
300
AVERAGE
TWITTER USER
1100
FOLLOWERS OF
TELECOMMUNICATION COMPANIESvs.
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
SCIENCEMOVIES
2.3xmore likely than the
average user to be from
ATLANTA & DALLAS
COOKINGMUSICSPORTS
TELECOMMUNICATION
PUBLIC SECTOR
HOSPITALITY
FOOD
NEW YORK ATLANTA
DALLASLOS ANGELES
CHICAGO
1.3x
TRAVEL
TOP FIVE CITIES
followers are from
FOLLOWERS OF
TELECOMMUNICATION
COMPANIES ARE MORE LIKELY
THAN THE AVERAGE USER TO
WORK IN
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
more likely than the
average user to be from
the UNITED STATES
Followers are
Followers are
1.3xof followers are
less likely to be a
FEMALE
35%
of followers are
between the ages of
26 AND 35
1.3xmore likely than the
average user to be
MALE
Followers are
Followers of telecommunication accounts have an average
network size 2.7 times larger than the average user
Social pull measures how well followers are
connected across social media.
Location, Work and Interests of Followers of
Telecommunication Companies
Followers of Telecommunication Companies
Telecommunication
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, while the average follower of
telecommunication companies has approximately 1,100
connections across all social media platforms.