Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

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The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

Motor

THE GLOBAL CORPORATE
35%
73% .6X
of followers are
between the ages of
26 AND 35
1.3x
more likely than the average
user to be between the ages
of 36 AND 45
of followers are
MALE
less likely than the
average user to be
FEMALE
26%
of followers are
between the ages of
46 AND 55
Gender and Age of Automobile Followers
Followers are
Followers are
60%followers from the
UNITED STATES
10.2Xfollowers from
DETROIT
TOP FIVE CITIES
2xfollowers from the
INDIA
FOLLOWERS OF AUTOMOTIVE
COMPANIES ARE
INTERESTED IN
AUTO TRAVELFOODCOOKING SPORTSMUSIC
DETROIT
DETROIT
LONDON
LOS ANGELESCHICAGO
NEW YORK
Location and Interests of Automobile Followers
1,239xSTRONGER SOCIAL PULL
50,000
.8xof followers are less likely to
MAKE BELOW
300
AVERAGE
TWITTER USER
1573
FOLLOWERS OF
AUTOMOBILE COMPANIESvs.
Followers of Automobile Companies
Automobile
Companies
Twitter
InﬂuenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, while the average follower of
automobile companies has approximately 1573 connections
across all social media platforms. Social pull measures how well followers are
connected across social media.
Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, ﬁnancial, healthcare, retail,
technology and telecommunication.

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Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

1. THE GLOBAL CORPORATE 35% 73% .6X of followers are between the ages of 26 AND 35 1.3x more likely than the average user to be between the ages of 36 AND 45 of followers are MALE less likely than the average user to be FEMALE 26% of followers are between the ages of 46 AND 55 Gender and Age of Automobile Followers Followers are Followers are 60%followers from the UNITED STATES 10.2Xfollowers from DETROIT TOP FIVE CITIES 2xfollowers from the INDIA FOLLOWERS OF AUTOMOTIVE COMPANIES ARE INTERESTED IN AUTO TRAVELFOODCOOKING SPORTSMUSIC DETROIT DETROIT LONDON LOS ANGELESCHICAGO NEW YORK Location and Interests of Automobile Followers 1,239xSTRONGER SOCIAL PULL 50,000 .8xof followers are less likely to MAKE BELOW 300 AVERAGE TWITTER USER 1573 FOLLOWERS OF AUTOMOBILE COMPANIESvs. Followers of Automobile Companies Automobile Companies Twitter InﬂuenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of automobile companies has approximately 1573 connections across all social media platforms. Social pull measures how well followers are connected across social media. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, ﬁnancial, healthcare, retail, technology and telecommunication.

Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies

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Burson-Marsteller Global Corporate Twitter Influence Study: Automobile Companies