From BOLO 2013 3P Track presentation by Judy Shapiro. The 3P Track is exclusively for agency partners, presidents and principals. Attend BOLO 2014 October 19-21, 2014 in Scottsdale: www.boloconference.com
3. because companies today are one big data retail machine
transparency
RFID
global supply chain
accountability
loyalty
smart POP
just-in-time inventory
privacy
contactless payment
APIs
sensors
6. the personal web, marketing to one person
at a time … at scale.
everyone is different which affects how
they buy
everyone has a story that affects what
they buy
everyone wants to buy but everyone has a
different path to purchase
7. 3 principles for monetizing the personal web epoch
(shh! Content is not king)
1. Creative technology is a new creative palette
2. Engagement experiences that lead to outcomes
3. Platforms are the new media buys
8. Compelling opportunity to monetize human contact …
New revenue lies at the intersection of content creation, social marketing
and immersive branding
Connecting the experiential dots is the new revenue model … such
as mobile, social & commerce
Media revenue is engagement media … CPMs are secondary to
engagement & relevance.
the “show me the money” summary
9. “You’ve always had the power my dear”, the business
is out there, now take it home!