1) LocaModa is a place-based social media company that helps locations and brands engage audiences across multiple screens including outdoor, mobile, and online screens. 2) They reach over 100 million people monthly through partnerships with over 15,000 locations and have worked with brands like Ciroc Vodka, ESPN, and the Black Eyed Peas. 3) Effective cross-channel engagement requires considering mobile behavior before technology and using mobile to bridge intent-based discovery on private screens and context-based discovery on public screens.