7. This causes business owners/managers to become reluctant to investing time and resources towards and effective strategy
8. This can cause the rash formations of strategy similar to toss darts in the dark – signing up for every new latest and greatest network hoping to strike gold
9. This can lead to annoying and chasing away potential leads or current customers and clients
32. The phrase it is better to give than to receive I have witnessed over and over through groups or online conversation.
33. Example: I met twitter user @HBGfoodandWine at a tweet up. We connected on twitter. Tell story about how connection led to cupcake cup and then pie fight support…..
34. Not getting engaged or simply “lurking” leaves you on the outside of conversation
36. Ie: When you go to a cocktail party, do you leave having met new, interesting people by standing in a corner or sitting a table all night? Obvious no.
37. I would recommend setting aside a specific amount of time and even days to commit to contributing to conversation
46. Social Media engagement can build awareness, relationships and develop new leads, - from there having a solid lead conversion strategy is key to gaining new or ad on sales