SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
Ad iCompli
What is Ad iCompli
A single assurance service to manage and
optimize online advertising campaigns and
improve performance through
…near real-time reporting
…post-buy analysis
…independent audit of results
Near Real-Time Reporting
Brand Safety (Ad Verification)
Assures ads do not appear next to sensitive or
questionable content.
Media Quality (Ad Delivery)
Scores the performance of placements and domains
based on in-view, engagement and duration metrics.

Compliance (Ad Compliance)
Validates the actual execution outcome against the
booked media plan.
Product Description
Near real-time
Reporting

Brand safety: Identifies
ads that appear next to
questionable content and
prevents it

Post-buy

Verification
Confirms placement of
the ads

Ad iCompli
Campaign Reporting
Contains:
Media Quality:
Evaluates
performance of
placements based on
in-view, engagement
and duration

Compliance: Validates
outcome against booked
media plan by importing
media plan to the
interface

Post Campaign Audit
Report Contains:

Delivery
Confirms impressions
purchased were received

Compliance
Confirms compliance to
the insertion order
Why Ad iCompli

BPA data is known, trusted and valued.
Documented effective ad placement,
brand protection, and insertion order
compliance.
Near real-time reporting allows for midcampaign adjustments.
As a not-for-profit we have the ability to
offer competitive pricing.
The Ad iCompli Difference
Compliance testing and reporting
Site-level scoring
Comprehensive dashboard
Non-intrusive implementation
Significantly reduces waste
Waste Reduced 9% to 30%
Waste includes:
Ads not delivered in view
Ads not delivered in a brand safe manner
Ads not displaying to the correct GEO area
Ads delivered outside the dates booked in
the media plan
How Ad iCompli Works
Copy and paste simple URL string into
script field.
Media plan is exported to online tool against
which execution is measured and scored.
Compatible with majority of ad servers.
Our analytics tool is an open architecture platform designed
to work with different data sources.
Project Start

Creative
supplied to
agency

Campaign
Start

Campaign setup and
trafficked by the
agency in their
server as
normal

Easy-tofollow
instruction for
DART, Atlas
or other
server users.

Data
Set-up

Interface

Media plan
output from
server

Uploaded to
interface

Script or
tracking code
added in server

Daily data
download; QA
and release to
interface

ComScore, Adsafe, DoubleVerify or
other CV tool

Reports

Key Performance
Indicators
Brand Integrity

Supplemental
and custom
reports as
needed

Media Quality
Compliance
Prescriptive
reporting to
improve
campaign
returns.
Ad iCompli UI Near Real-Time Reports
Brand Safety (Ad Verification)

Category
• Keyword
• Brand Risk
•
Media Quality (Ad Delivery)

•
•
•
•

In View on page
Engagement level
Time on screen
IAB Guidelines
Compliance (Ad Compliance)

•
•
•
•

% impressions in GEO
% Impressions in booked dates
Impressions booked vs. delivered
Effective rate
Project Dashboard
Condensed view of key campaign performance metrics - highlighting
any deviations in performance that need to be addressed.
Summary
Ad iCompli determines if every ad is
viewable and in compliance with the media
plan or insertion order.
Near real-time reporting verifies brand
safety, media quality, and compliance.
Performance scores allow for immediate
evaluation and campaign optimization.
A BPA audit opinion evaluates the online
ad campaign and its success in ad
delivery, ad verification and compliance.
Ad iCompli Sales Presentation - January 2014

Más contenido relacionado

La actualidad más candente

Software testing Solutions
Software testing SolutionsSoftware testing Solutions
Software testing SolutionsTMA Solutions
 
Dreamforce 2013 AppExchange Partner Session Guide
Dreamforce 2013 AppExchange Partner Session GuideDreamforce 2013 AppExchange Partner Session Guide
Dreamforce 2013 AppExchange Partner Session GuideSalesforce Partners
 
Partner Community Training for Marketing Cloud Partners (March 10, 2016)
Partner Community Training for Marketing Cloud Partners (March 10, 2016)Partner Community Training for Marketing Cloud Partners (March 10, 2016)
Partner Community Training for Marketing Cloud Partners (March 10, 2016)Salesforce Partners
 
Superior user experience through cost-effective browser compatibility testing...
Superior user experience through cost-effective browser compatibility testing...Superior user experience through cost-effective browser compatibility testing...
Superior user experience through cost-effective browser compatibility testing...Mindtree Ltd.
 
Salesforce Sales Professional Exam Prep
Salesforce Sales Professional Exam PrepSalesforce Sales Professional Exam Prep
Salesforce Sales Professional Exam PrepSalesforce Partners
 
Slide Presentation
Slide PresentationSlide Presentation
Slide Presentationjthorn4
 
Tradeshow Handout 2014
Tradeshow Handout 2014Tradeshow Handout 2014
Tradeshow Handout 2014Kit Carroll
 
LE_Open_PF_v2
LE_Open_PF_v2LE_Open_PF_v2
LE_Open_PF_v2Ohad Levy
 
Salesforce University - Guide to Certification Paths
Salesforce University - Guide to Certification PathsSalesforce University - Guide to Certification Paths
Salesforce University - Guide to Certification PathsSalesforce Partners
 
Partner Roadmap Webinar (August 3, 2017)
Partner Roadmap Webinar (August 3, 2017)Partner Roadmap Webinar (August 3, 2017)
Partner Roadmap Webinar (August 3, 2017)Salesforce Partners
 
AppFlood rtb bridges east and west
AppFlood rtb bridges east and westAppFlood rtb bridges east and west
AppFlood rtb bridges east and westPapayaMobile
 
Abdul New Resume (002)
Abdul New Resume (002)Abdul New Resume (002)
Abdul New Resume (002)Abdul Majeed
 
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...associate14
 
Real-Time Data Feeds Using the Streaming API
Real-Time Data Feeds Using the Streaming APIReal-Time Data Feeds Using the Streaming API
Real-Time Data Feeds Using the Streaming APISalesforce Developers
 
AppExchange Tech Enablement June 2017
AppExchange Tech Enablement June 2017AppExchange Tech Enablement June 2017
AppExchange Tech Enablement June 2017Salesforce Partners
 

La actualidad más candente (20)

Software testing Solutions
Software testing SolutionsSoftware testing Solutions
Software testing Solutions
 
Dreamforce 2013 AppExchange Partner Session Guide
Dreamforce 2013 AppExchange Partner Session GuideDreamforce 2013 AppExchange Partner Session Guide
Dreamforce 2013 AppExchange Partner Session Guide
 
Partner Community Training for Marketing Cloud Partners (March 10, 2016)
Partner Community Training for Marketing Cloud Partners (March 10, 2016)Partner Community Training for Marketing Cloud Partners (March 10, 2016)
Partner Community Training for Marketing Cloud Partners (March 10, 2016)
 
nextlevel for Partners
nextlevel for Partnersnextlevel for Partners
nextlevel for Partners
 
Superior user experience through cost-effective browser compatibility testing...
Superior user experience through cost-effective browser compatibility testing...Superior user experience through cost-effective browser compatibility testing...
Superior user experience through cost-effective browser compatibility testing...
 
Salesforce Sales Professional Exam Prep
Salesforce Sales Professional Exam PrepSalesforce Sales Professional Exam Prep
Salesforce Sales Professional Exam Prep
 
Slide Presentation
Slide PresentationSlide Presentation
Slide Presentation
 
Pilots for Partners
Pilots for PartnersPilots for Partners
Pilots for Partners
 
Tradeshow Handout 2014
Tradeshow Handout 2014Tradeshow Handout 2014
Tradeshow Handout 2014
 
LE_Open_PF_v2
LE_Open_PF_v2LE_Open_PF_v2
LE_Open_PF_v2
 
Salesforce University - Guide to Certification Paths
Salesforce University - Guide to Certification PathsSalesforce University - Guide to Certification Paths
Salesforce University - Guide to Certification Paths
 
Partner Community - Tip Sheet
Partner Community - Tip SheetPartner Community - Tip Sheet
Partner Community - Tip Sheet
 
Generic Roadmap Slide
Generic Roadmap SlideGeneric Roadmap Slide
Generic Roadmap Slide
 
Partner Roadmap Webinar (August 3, 2017)
Partner Roadmap Webinar (August 3, 2017)Partner Roadmap Webinar (August 3, 2017)
Partner Roadmap Webinar (August 3, 2017)
 
AppFlood rtb bridges east and west
AppFlood rtb bridges east and westAppFlood rtb bridges east and west
AppFlood rtb bridges east and west
 
AMP Fall & Winter '17 Packages
AMP Fall & Winter '17 Packages AMP Fall & Winter '17 Packages
AMP Fall & Winter '17 Packages
 
Abdul New Resume (002)
Abdul New Resume (002)Abdul New Resume (002)
Abdul New Resume (002)
 
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...
Optimus has Earned The Modernization of Web Apps to Microsoft Azure Advanced ...
 
Real-Time Data Feeds Using the Streaming API
Real-Time Data Feeds Using the Streaming APIReal-Time Data Feeds Using the Streaming API
Real-Time Data Feeds Using the Streaming API
 
AppExchange Tech Enablement June 2017
AppExchange Tech Enablement June 2017AppExchange Tech Enablement June 2017
AppExchange Tech Enablement June 2017
 

Destacado

Ioana Ciolacu Collection Look book
Ioana Ciolacu Collection Look book Ioana Ciolacu Collection Look book
Ioana Ciolacu Collection Look book IOANA CIOLACU
 
Matesz Digital Audit Conference - Feb 2011
Matesz Digital Audit Conference - Feb 2011 Matesz Digital Audit Conference - Feb 2011
Matesz Digital Audit Conference - Feb 2011 BPA Worldwide
 
Bradford plymouthplantation
Bradford plymouthplantationBradford plymouthplantation
Bradford plymouthplantationHank Maine
 
BBFC Ratings
BBFC RatingsBBFC Ratings
BBFC RatingsBeccca
 
Audience theory slideshow
Audience theory slideshowAudience theory slideshow
Audience theory slideshowBeccca
 
Simply twisted fonts
Simply twisted fontsSimply twisted fonts
Simply twisted fontsBeccca
 
An Introduction to the Heatmap / Histogram Plugin
An Introduction to the Heatmap / Histogram PluginAn Introduction to the Heatmap / Histogram Plugin
An Introduction to the Heatmap / Histogram PluginMitsuhiro Tanda
 

Destacado (8)

Ioana Ciolacu Collection Look book
Ioana Ciolacu Collection Look book Ioana Ciolacu Collection Look book
Ioana Ciolacu Collection Look book
 
Matesz Digital Audit Conference - Feb 2011
Matesz Digital Audit Conference - Feb 2011 Matesz Digital Audit Conference - Feb 2011
Matesz Digital Audit Conference - Feb 2011
 
Local day care_services
Local day care_servicesLocal day care_services
Local day care_services
 
Bradford plymouthplantation
Bradford plymouthplantationBradford plymouthplantation
Bradford plymouthplantation
 
BBFC Ratings
BBFC RatingsBBFC Ratings
BBFC Ratings
 
Audience theory slideshow
Audience theory slideshowAudience theory slideshow
Audience theory slideshow
 
Simply twisted fonts
Simply twisted fontsSimply twisted fonts
Simply twisted fonts
 
An Introduction to the Heatmap / Histogram Plugin
An Introduction to the Heatmap / Histogram PluginAn Introduction to the Heatmap / Histogram Plugin
An Introduction to the Heatmap / Histogram Plugin
 

Similar a Ad iCompli Sales Presentation - January 2014

Linkstorm Automotive Ad Deck
Linkstorm Automotive Ad DeckLinkstorm Automotive Ad Deck
Linkstorm Automotive Ad DeckBryan Feinberg
 
Viewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardViewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardMARC USA
 
Fundamentals of Adtech for AVOD Streaming Services
Fundamentals of Adtech for AVOD Streaming ServicesFundamentals of Adtech for AVOD Streaming Services
Fundamentals of Adtech for AVOD Streaming ServicesAnjanaDevi52
 
Adquant by Kenshoo Overview for Games_v11
Adquant by Kenshoo Overview for Games_v11Adquant by Kenshoo Overview for Games_v11
Adquant by Kenshoo Overview for Games_v11Hawley Shpiro
 
Jamloop App Installs - Presentation
Jamloop App Installs - Presentation Jamloop App Installs - Presentation
Jamloop App Installs - Presentation Dan Kelleher
 
Presentación de Peter Minnium en IAB Conecta 2013
Presentación de Peter Minnium en IAB Conecta 2013Presentación de Peter Minnium en IAB Conecta 2013
Presentación de Peter Minnium en IAB Conecta 2013IAB México
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Vishwajeethk
 
Adiquity Premium Offering
Adiquity Premium OfferingAdiquity Premium Offering
Adiquity Premium Offeringanjankr
 
ApresentTrilliumLeadGen2015V1
ApresentTrilliumLeadGen2015V1ApresentTrilliumLeadGen2015V1
ApresentTrilliumLeadGen2015V1Duarte Stock
 
Enhancing QA Strategy to Achieve Agile Quality Engineering
Enhancing QA Strategy to Achieve Agile Quality Engineering Enhancing QA Strategy to Achieve Agile Quality Engineering
Enhancing QA Strategy to Achieve Agile Quality Engineering Aspire Systems
 
How Campaign Tracking Really Works
How Campaign Tracking Really WorksHow Campaign Tracking Really Works
How Campaign Tracking Really WorksEdgewater
 
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayReimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010Manuel
 
Tracking First Introduction
Tracking First IntroductionTracking First Introduction
Tracking First IntroductionCraig Scribner
 
Admation - Marketing Platform
Admation - Marketing PlatformAdmation - Marketing Platform
Admation - Marketing PlatformJodie Byass
 
New Relic Telemetry for Digital Marketing
New Relic Telemetry for Digital MarketingNew Relic Telemetry for Digital Marketing
New Relic Telemetry for Digital MarketingHeiko Specht
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
 

Similar a Ad iCompli Sales Presentation - January 2014 (20)

Linkstorm Automotive Ad Deck
Linkstorm Automotive Ad DeckLinkstorm Automotive Ad Deck
Linkstorm Automotive Ad Deck
 
Viewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry StandardViewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry Standard
 
Fundamentals of Adtech for AVOD Streaming Services
Fundamentals of Adtech for AVOD Streaming ServicesFundamentals of Adtech for AVOD Streaming Services
Fundamentals of Adtech for AVOD Streaming Services
 
Adquant by Kenshoo Overview for Games_v11
Adquant by Kenshoo Overview for Games_v11Adquant by Kenshoo Overview for Games_v11
Adquant by Kenshoo Overview for Games_v11
 
Jamloop App Installs - Presentation
Jamloop App Installs - Presentation Jamloop App Installs - Presentation
Jamloop App Installs - Presentation
 
Presentación de Peter Minnium en IAB Conecta 2013
Presentación de Peter Minnium en IAB Conecta 2013Presentación de Peter Minnium en IAB Conecta 2013
Presentación de Peter Minnium en IAB Conecta 2013
 
Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0Adiquity Premium Offering 2.0
Adiquity Premium Offering 2.0
 
Adiquity Premium Offering
Adiquity Premium OfferingAdiquity Premium Offering
Adiquity Premium Offering
 
Ad operations
Ad operations Ad operations
Ad operations
 
ApresentTrilliumLeadGen2015V1
ApresentTrilliumLeadGen2015V1ApresentTrilliumLeadGen2015V1
ApresentTrilliumLeadGen2015V1
 
Enhancing QA Strategy to Achieve Agile Quality Engineering
Enhancing QA Strategy to Achieve Agile Quality Engineering Enhancing QA Strategy to Achieve Agile Quality Engineering
Enhancing QA Strategy to Achieve Agile Quality Engineering
 
How Campaign Tracking Really Works
How Campaign Tracking Really WorksHow Campaign Tracking Really Works
How Campaign Tracking Really Works
 
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayReimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for today
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Appdoubler an introduction - october 2010
Appdoubler   an introduction - october 2010Appdoubler   an introduction - october 2010
Appdoubler an introduction - october 2010
 
Tracking First Introduction
Tracking First IntroductionTracking First Introduction
Tracking First Introduction
 
Admation - Marketing Platform
Admation - Marketing PlatformAdmation - Marketing Platform
Admation - Marketing Platform
 
Site Direct, Video & Social
Site Direct, Video & SocialSite Direct, Video & Social
Site Direct, Video & Social
 
New Relic Telemetry for Digital Marketing
New Relic Telemetry for Digital MarketingNew Relic Telemetry for Digital Marketing
New Relic Telemetry for Digital Marketing
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
 

Último

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 

Último (20)

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 

Ad iCompli Sales Presentation - January 2014

  • 2. What is Ad iCompli A single assurance service to manage and optimize online advertising campaigns and improve performance through …near real-time reporting …post-buy analysis …independent audit of results
  • 3. Near Real-Time Reporting Brand Safety (Ad Verification) Assures ads do not appear next to sensitive or questionable content. Media Quality (Ad Delivery) Scores the performance of placements and domains based on in-view, engagement and duration metrics. Compliance (Ad Compliance) Validates the actual execution outcome against the booked media plan.
  • 4. Product Description Near real-time Reporting Brand safety: Identifies ads that appear next to questionable content and prevents it Post-buy Verification Confirms placement of the ads Ad iCompli Campaign Reporting Contains: Media Quality: Evaluates performance of placements based on in-view, engagement and duration Compliance: Validates outcome against booked media plan by importing media plan to the interface Post Campaign Audit Report Contains: Delivery Confirms impressions purchased were received Compliance Confirms compliance to the insertion order
  • 5. Why Ad iCompli BPA data is known, trusted and valued. Documented effective ad placement, brand protection, and insertion order compliance. Near real-time reporting allows for midcampaign adjustments. As a not-for-profit we have the ability to offer competitive pricing.
  • 6. The Ad iCompli Difference Compliance testing and reporting Site-level scoring Comprehensive dashboard Non-intrusive implementation Significantly reduces waste
  • 7. Waste Reduced 9% to 30% Waste includes: Ads not delivered in view Ads not delivered in a brand safe manner Ads not displaying to the correct GEO area Ads delivered outside the dates booked in the media plan
  • 8. How Ad iCompli Works Copy and paste simple URL string into script field. Media plan is exported to online tool against which execution is measured and scored. Compatible with majority of ad servers.
  • 9. Our analytics tool is an open architecture platform designed to work with different data sources. Project Start Creative supplied to agency Campaign Start Campaign setup and trafficked by the agency in their server as normal Easy-tofollow instruction for DART, Atlas or other server users. Data Set-up Interface Media plan output from server Uploaded to interface Script or tracking code added in server Daily data download; QA and release to interface ComScore, Adsafe, DoubleVerify or other CV tool Reports Key Performance Indicators Brand Integrity Supplemental and custom reports as needed Media Quality Compliance Prescriptive reporting to improve campaign returns.
  • 10. Ad iCompli UI Near Real-Time Reports
  • 11. Brand Safety (Ad Verification) Category • Keyword • Brand Risk •
  • 12. Media Quality (Ad Delivery) • • • • In View on page Engagement level Time on screen IAB Guidelines
  • 13. Compliance (Ad Compliance) • • • • % impressions in GEO % Impressions in booked dates Impressions booked vs. delivered Effective rate
  • 14. Project Dashboard Condensed view of key campaign performance metrics - highlighting any deviations in performance that need to be addressed.
  • 15. Summary Ad iCompli determines if every ad is viewable and in compliance with the media plan or insertion order. Near real-time reporting verifies brand safety, media quality, and compliance. Performance scores allow for immediate evaluation and campaign optimization. A BPA audit opinion evaluates the online ad campaign and its success in ad delivery, ad verification and compliance.