SlideShare una empresa de Scribd logo
1 de 28
Business Plan Overview
Our Story




                                                                               This is an offering for investment. Please understand all the risks before an investment decision is made.
      We were strapping our youngest son into his car seat one day when
      he accidentally dropped his pacifier in a puddle, just outside the car
      door. It was foul with all kinds of yucky germs and dirt. The 10-
      second rule did not apply. We didn't have time to run back into the
      house to wash it. And even if we did, what would we clean it with?
      Just water? That’s not enough. Bleach or soapy dish washing
      liquid? No way! Not for something that goes in our baby’s mouth.

      So, we did what any savvy parent would do: wiped it off on
      Mommy’s jeans and kept going. Don't worry, we didn't give it back
      to our son but we did have an “Ah ha!" moment. We realized the
      need for a child-friendly, naturally based cleaner that would kill
      bacteria and be safe for our “kids-on-the-go.” So Sprounce was
      born. All Earthaby products offer the same level of convenience and
      safety as Sprounce to you and your beautiful family.



3/19/2011                        Earthaby Inc. Copyright 2011
                                                                                                                             2
This is an offering for investment. Please understand all the risks before an investment decision is made.
•    Safe natural cleaner for kids’ stuff

•    Perfect for use on mouthing toys, high chairs, strollers, toys

•    Contains botanicals proven to kill bacteria

•    Non-toxic; safe to use on hands

•    Alcohol free, Bleach free, Paraben free, Toxin Free, Worry Free

•    Travel friendly 4 oz. on-the-go size

•    100% PCR PET bottle




3/19/2011                               Earthaby Inc. Copyright 2011
                                                                                                                     3
Earthaby, Inc. Team




                                                      This is an offering for investment. Please understand all the risks before an investment decision is made.
•     Founders - Brock Christoval, Ashli Christoval
•     Production- Miles Kaegi, Brock Christoval
•     Financial- Kaufman Business Solutions
•     Marketing – Vital Design
•     Sales – Independent Reps
•     Legal- Eric Goodman
•     Advisors – Bocchi Labs, Ross Organics, SCORE


3/19/2011              Earthaby Inc. Copyright 2011
                                                                                                    4
Strategic Relationships




                                                                      This is an offering for investment. Please understand all the risks before an investment decision is made.
                PACKAGING ON DEMAND

  BOCCHI LABS                                            ROSS
                                                         ORGANICS


 CONTRACT
 LABELING                                               LABELTRONIX




3/19/2011                Earthaby Inc. Copyright 2011
                                                                                                                    5
IP




                                                This is an offering for investment. Please understand all the risks before an investment decision is made.
• Formulation is a Trade Secret

• Sprounce is our Trademark

• Letter-mark for Sprounce planned




3/19/2011        Earthaby Inc. Copyright 2011
                                                                                              6
Testing
• Conducted in 2009 by Micro Quality Labs




                                                           This is an offering for investment. Please understand all the risks before an investment decision is made.
            “Based on the results, the preservative is
            effective in exerting its antimicrobial
            effectiveness.”
• Kill rate testing planned for May 2011
• Repeat Insult Patch Test (RIPT) test
  planned for June 2011 by Cantor
  Research Labs
• Acute Oral toxicity test planned for July
  2011 by Product Safety Labs
3/19/2011                   Earthaby Inc. Copyright 2011
                                                                                                         7
Series B Seed Funding Areas
                      $10k ~ $25k




                                                                        This is an offering for investment. Please understand all the risks before an investment decision is made.
                       0-6 months
• Sales/Marketing                            • Production
        – Sales Team                                  –   Labels
        – ABC Show                                    –   Bottles
        – Award recognition                           –   Caps
        – Marketing on blogs                          –   Ingredients
          and on select                               –   PoP Display
          magazines                                   –   Testing
        – New Product
                                             • Working Capital
          Development
3/19/2011                  Earthaby Inc. Copyright 2011
                                                                                                                      8
Known Risks




                                                 This is an offering for investment. Please understand all the risks before an investment decision is made.
• Minimum Order Quantities

• Distribution/Shelf Space

• Building a Trusted Brand

• Competition from lesser quality brands

3/19/2011         Earthaby Inc. Copyright 2011
                                                                                               9
Unknown Risks




                                                 This is an offering for investment. Please understand all the risks before an investment decision is made.
• New Product Development

• Supply Chain Interruption

• Legal



3/19/2011         Earthaby Inc. Copyright 2011
                                                 10
Market Size




                                                                                          This is an offering for investment. Please understand all the risks before an investment decision is made.
• Baby Products
     $30 Billion1

• Baby Toiletries
     $645 Million2

• Green products
     $2.5 – 3.1 Billion3
        1   By Jaclyn Giovis, South Florida Sun-Sentinel
        2   Euro Monitor Report
        3




3/19/2011                                                  Earthaby Inc. Copyright 2011
                                                                                          11
Target Markets




                                                                                    This is an offering for investment. Please understand all the risks before an investment decision is made.
              Young                                                     “Stacy” –
“Jill” –The             “Green/Organic”                  Baby Boomer    The savvy
              Adult
busy Mom                    Parents                      Grandparents   metro-mom
              Parents


 26-45        20-34        20-45                            47+          33-50




  8/18/2010               Earthaby Inc. Copyright 2011
                                                                                    12
Market Validation




                                                               This is an offering for investment. Please understand all the risks before an investment decision is made.
     •Currently in 5 Stores
            •Toy Town, Ladera Ranch
            •Milkalicious, Aliso Viejo
            •Belly Sprout, Fullerton
            •Kissui, Redlands
            •Green Life, Santa Monica
     •Interest from
            •Diapers.com
            •Bergstrom’s
3/19/2011   •Right Start        Earthaby Inc. Copyright 2011
                                                               13
Financial Projections




                                                                           This is an offering for investment. Please understand all the risks before an investment decision is made.
            600000

            500000

            400000
  Dollars




            300000

            200000

            100000

                 0
                       2009   2010                  2011     2012   2013
            -100000
3/19/2011                     Earthaby Inc. Copyright 2011
                                                                           14
This is an offering for investment. Please understand all the risks before an investment decision is made.
 NATURAL        NATURAL        NATURAL                    NATURAL        CHEMICAL        NATURAL       NATURAL
 BASED          BASED          BASED                      BASED          BASED           BASED         BASED

 TOY            TOY            TOY SAFE
                               CLEANER                    MULTI-         MULTI-          MULTI-PUR     MULTI-
 CLEANER        CLEANER                                   PURPOSE        PURPOSE         POSE          PURPOSE
                                                          CLEANER        WIPE            CLEANER       CLEANER
 SURFACE        SURFACE        HARD
 CLEANER        CLEANER        SURFACE
                               CLEANER
 TRUSTED        TRUSTED        EXCITING NEW               TRUSTED        PROVEN          TRUSTED       TRUSTED
 BRAND          BRAND          BRAND                      BRAND          BRAND           BRAND         BRAND
                                                                                                       NICHE
 NICHE          NICHE          OPEN MARKET                                                             MARKET
 MARKET         MARKET

 LIMITED        LIMITED        LIMITED                    MASS           MASS           WIDE           LIMITED
 DISTRIBUTION   DISTRIBUTION   DISTRIBUTION               DISTRIBUTION   DISTRIBUTION   DISTRIBUTION   DISTRIBUTION

 HOME USE       HOME USE       TRAVEL/HOM                 HOME USE       HOME USE        HOME USE      HOME USE
                               E USE
                                                                         KILLS
                               SAFE ON SKIN                              EVERYTHING
                               NO RINSE
                               NEEDED




3/19/2011                             Earthaby Inc. Copyright 2011
                                                                                                                  15
Backups


3/19/2011   Earthaby Inc. Copyright 2011   16
This is an offering for investment. Please understand all the risks before an investment decision is made.
Vision
   Delivering safety, comfort, and convenience to parents through our
   products



 Credo
   Earthaby was created to provide parents with products that are eco-
   friendly, safe to all, and highly effective.




3/19/2011                   Earthaby Inc. Copyright 2011
                                                                         17
Risk Mitigation




                                                                                                                     This is an offering for investment. Please understand all the risks before an investment decision is made.
Known                                                            Unknown
•     MOQ – We have been able to negotiate with                  •     NPD – We will have to innovate quickly
      suppliers to get either a discount or to waive the               when the competition launches a directly
      MOQ                                                              competing product or something that
                                                                       makes our product obsolete
•     Distribution – We are submitting applications to
      work with Select Nutrition Distributors and
      Super Natural Distributors                                 •     Supply Chain – We are sourcing oils that
                                                                       are mostly from Australia which has the
•     Branding – We recognize that we need to build                    potential to be impacted by world events
      a trusted brand in this market. Our goal is to                   and natural disaster. The local distributor
      continue working with bloggers, seek                             may be able to help mitigate some of the
      recognition from a trusted source such as a                      risks by stocking some long lead time oils
      doctor or parental seal. We plan to apply to Dr.
      Toy green product company
                                                                 •     Legal – We have a $2 million policy
•     Competition – We have to emphasize the                           which should cover most incidents but
      premium botanicals in our product to make it                     there is risk involved when you’re dealing
      stand out. Our value proposition is not just                     with a product that is used on babies.
      another “hand sanitizer” but a premium cleaner                   Our best way to mitigate this risk is to
      for baby items and everyday use                                  make genuine claims and communicate
                                                                       with complaining customers


3/19/2011                                       Earthaby Inc. Copyright 2011
                                                                                                                     18
3/19/2011
Earthaby Inc. Copyright 2011
                                                $1.30 NET
                                                                                                    $2.50 WHS

                                                                          $1.20 COST
                                                                                                                              $4.99 MSRP




                               This is an offering for investment. Please understand all the risks before an investment decision is made.
19
3/19/2011
Earthaby Inc. Copyright 2011
                                                                                                                                            BLOGS




                               This is an offering for investment. Please understand all the risks before an investment decision is made.
20
Why Now?




                                                   This is an offering for investment. Please understand all the risks before an investment decision is made.
• The Natural and Organic product industry is
  growing rapidly

• Eco friendly products and businesses are the
  new trend

• We see a market gap for this type of product



3/19/2011           Earthaby Inc. Copyright 2011
                                                   21
This is an offering for investment. Please understand all the risks before an investment decision is made.
                             Growth Model
•       Small Scale growth model
        –   Start small and local
        –   Take sale data to regional store chains
        –   Take sale data to national store chains
        –   Take sale data to international store chains

•       Local Distribution
        –   Boutiques
        –   Specialty Grocers
        –   Independent Toy Stores
        –   Online "Green" Stores
        –   Hospitals, Health Offices
        –   Daycares



3/19/2011                               Earthaby Inc. Copyright 2011
                                                                       22
Packaging




                                                 This is an offering for investment. Please understand all the risks before an investment decision is made.
 • 100% Post Consumer Resin (PCR) PET
   4oz bottle - New industry standard

 • 24-410 fine mist sprayer (common item)

 • Shipped in boxes made of recycled board

 • Point of Purchase (POP) display
3/19/2011         Earthaby Inc. Copyright 2011
                                                 23
This is an offering for investment. Please understand all the risks before an investment decision is made.
                                     $0.30 Formulation

                                     $0.35 Packaging

                                     $0.45 Filling
                                     _____________
                                     $1.10 COST


3/19/2011   Earthaby Inc. Copyright 2011
                                                         24
3/19/2011
                                                                             X 2 = 1 Unit
                                                                                                                              X 12 = 1 box




Earthaby Inc. Copyright 2011
                                 X 100 = 1 Pallet




                               This is an offering for investment. Please understand all the risks before an investment decision is made.
25
Process




                                                                                                                                                                                       This is an offering for investment. Please understand all the risks before an investment decision is made.
                                                                                           Sprounce




                                                                                                                                                   Purchase
                    Distribute to stores/fulfill online orders
                                                                                                                         labels, bottles, sprayers, ingredients, boxes, PoP displays




            Labeled bottles sent to Filler - Fill bottles, pack boxes                                                                      Order labeling service




                                                                           Bottles, sprayers, & labels sent to labeler




3/19/2011                                                               Earthaby Inc. Copyright 2011
                                                                                                                                                                                       26
8/18/2010
Earthaby Inc. Copyright 2010




                               This is an offering for investment. Please understand all the risks before an investment decision is made.
27
Pipeline




                                                This is an offering for investment. Please understand all the risks before an investment decision is made.
• Q3 - Larger Size Packaging (8oz)

• Q4 - Clothes Stain Remover

• Q4 - Breast Pump Cleaner

• Personal Fitness Cleaner
3/19/2011        Earthaby Inc. Copyright 2011
                                                28

Más contenido relacionado

Destacado

Desayuno saludable
Desayuno saludableDesayuno saludable
Desayuno saludableGurifristin
 
SAVING INNOCENT LIVES OF CHILDREN & TEENS
SAVING INNOCENT LIVES OF CHILDREN & TEENSSAVING INNOCENT LIVES OF CHILDREN & TEENS
SAVING INNOCENT LIVES OF CHILDREN & TEENSSIMTrust
 
082303 장이현(성공하는 모바일 비즈니스)
082303 장이현(성공하는 모바일 비즈니스)082303 장이현(성공하는 모바일 비즈니스)
082303 장이현(성공하는 모바일 비즈니스)Yihyun Jang
 
Bishop reproducibility references nov2016
Bishop reproducibility references nov2016Bishop reproducibility references nov2016
Bishop reproducibility references nov2016Dorothy Bishop
 
First week of embryology
First week of embryologyFirst week of embryology
First week of embryologyMuhammad Khan
 
لغه عربيه الصف الاول الابتدائى(الترم الاول)
لغه عربيه الصف الاول الابتدائى(الترم الاول)لغه عربيه الصف الاول الابتدائى(الترم الاول)
لغه عربيه الصف الاول الابتدائى(الترم الاول)Ahmed Saad
 
082303 장이현(sencha architecture)
082303 장이현(sencha architecture)082303 장이현(sencha architecture)
082303 장이현(sencha architecture)Yihyun Jang
 
On the importance of WIPS not being wimps
On the importance of WIPS not being wimpsOn the importance of WIPS not being wimps
On the importance of WIPS not being wimpsDorothy Bishop
 
클라우드 컴퓨팅 장점&단점
클라우드 컴퓨팅 장점&단점클라우드 컴퓨팅 장점&단점
클라우드 컴퓨팅 장점&단점Yihyun Jang
 

Destacado (10)

Desayuno saludable
Desayuno saludableDesayuno saludable
Desayuno saludable
 
SAVING INNOCENT LIVES OF CHILDREN & TEENS
SAVING INNOCENT LIVES OF CHILDREN & TEENSSAVING INNOCENT LIVES OF CHILDREN & TEENS
SAVING INNOCENT LIVES OF CHILDREN & TEENS
 
082303 장이현(성공하는 모바일 비즈니스)
082303 장이현(성공하는 모바일 비즈니스)082303 장이현(성공하는 모바일 비즈니스)
082303 장이현(성공하는 모바일 비즈니스)
 
Team building
Team buildingTeam building
Team building
 
Bishop reproducibility references nov2016
Bishop reproducibility references nov2016Bishop reproducibility references nov2016
Bishop reproducibility references nov2016
 
First week of embryology
First week of embryologyFirst week of embryology
First week of embryology
 
لغه عربيه الصف الاول الابتدائى(الترم الاول)
لغه عربيه الصف الاول الابتدائى(الترم الاول)لغه عربيه الصف الاول الابتدائى(الترم الاول)
لغه عربيه الصف الاول الابتدائى(الترم الاول)
 
082303 장이현(sencha architecture)
082303 장이현(sencha architecture)082303 장이현(sencha architecture)
082303 장이현(sencha architecture)
 
On the importance of WIPS not being wimps
On the importance of WIPS not being wimpsOn the importance of WIPS not being wimps
On the importance of WIPS not being wimps
 
클라우드 컴퓨팅 장점&단점
클라우드 컴퓨팅 장점&단점클라우드 컴퓨팅 장점&단점
클라우드 컴퓨팅 장점&단점
 

Similar a Sprounce

Private company secondary markets october 2011
Private company secondary markets   october 2011Private company secondary markets   october 2011
Private company secondary markets october 2011Jason Jones
 
Private company secondary markets october 2011
Private company secondary markets   october 2011Private company secondary markets   october 2011
Private company secondary markets october 2011Jason Jones
 
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...CincyInnovates
 
I.Match Panel How to Pitch Angel Investors
I.Match Panel How to Pitch Angel InvestorsI.Match Panel How to Pitch Angel Investors
I.Match Panel How to Pitch Angel InvestorsAydin Senkut
 
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...karoek
 
BrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to AvoidBrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to AvoidThe Advertising Research Foundation
 
Guide to Orange County software/web startup community
Guide to Orange County software/web startup communityGuide to Orange County software/web startup community
Guide to Orange County software/web startup communityDarius Vasefi
 
Full opportunity presentation 07 jan2012
Full opportunity presentation 07 jan2012Full opportunity presentation 07 jan2012
Full opportunity presentation 07 jan2012melsk1
 
Pitch TheFamily Accélérateur Paris
Pitch TheFamily Accélérateur ParisPitch TheFamily Accélérateur Paris
Pitch TheFamily Accélérateur ParisStartup et Innovation
 
Mand a toolkit due diligence
Mand a toolkit   due diligenceMand a toolkit   due diligence
Mand a toolkit due diligencechrisdoran
 
Don Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for HoneybeesDon Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for Honeybeessmics2011
 
Full opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedFull opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedmelsk1
 
Full opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedFull opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedmelsk1
 
Evolutionary biology for mobile phone strategy
Evolutionary biology for mobile phone strategyEvolutionary biology for mobile phone strategy
Evolutionary biology for mobile phone strategyAlf Bae
 
Green Markets & Marketing, Sustainability Value Mapping
Green Markets & Marketing, Sustainability Value MappingGreen Markets & Marketing, Sustainability Value Mapping
Green Markets & Marketing, Sustainability Value MappingLBernick
 

Similar a Sprounce (20)

Private company secondary markets october 2011
Private company secondary markets   october 2011Private company secondary markets   october 2011
Private company secondary markets october 2011
 
Private company secondary markets october 2011
Private company secondary markets   october 2011Private company secondary markets   october 2011
Private company secondary markets october 2011
 
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...
Driving Profitable Growth through Major Strategic Innovations by Jeff Goldste...
 
I.Match Panel How to Pitch Angel Investors
I.Match Panel How to Pitch Angel InvestorsI.Match Panel How to Pitch Angel Investors
I.Match Panel How to Pitch Angel Investors
 
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...
Kar Jjh Ten Tips And Takeaways For Buying Or Selling An Environmentally Dirty...
 
ProdigyPatch
ProdigyPatchProdigyPatch
ProdigyPatch
 
BrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to AvoidBrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to Avoid
 
10 step marketing plan for Close up Toothpaste 2011
10 step marketing plan for Close up Toothpaste 201110 step marketing plan for Close up Toothpaste 2011
10 step marketing plan for Close up Toothpaste 2011
 
Guide to Orange County software/web startup community
Guide to Orange County software/web startup communityGuide to Orange County software/web startup community
Guide to Orange County software/web startup community
 
Full opportunity presentation 07 jan2012
Full opportunity presentation 07 jan2012Full opportunity presentation 07 jan2012
Full opportunity presentation 07 jan2012
 
Give to Get: Choreographing the Customer Experience
Give to Get: Choreographing the Customer ExperienceGive to Get: Choreographing the Customer Experience
Give to Get: Choreographing the Customer Experience
 
TheFamily Pitch Deck
TheFamily Pitch DeckTheFamily Pitch Deck
TheFamily Pitch Deck
 
Pitch TheFamily Accélérateur Paris
Pitch TheFamily Accélérateur ParisPitch TheFamily Accélérateur Paris
Pitch TheFamily Accélérateur Paris
 
Mand a toolkit due diligence
Mand a toolkit   due diligenceMand a toolkit   due diligence
Mand a toolkit due diligence
 
Don Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for HoneybeesDon Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for Honeybees
 
Full opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedFull opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amended
 
Full opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amendedFull opportunity presentation 12 march2012 amended
Full opportunity presentation 12 march2012 amended
 
Evolutionary biology for mobile phone strategy
Evolutionary biology for mobile phone strategyEvolutionary biology for mobile phone strategy
Evolutionary biology for mobile phone strategy
 
Digital Strategy: Week Four
Digital Strategy: Week FourDigital Strategy: Week Four
Digital Strategy: Week Four
 
Green Markets & Marketing, Sustainability Value Mapping
Green Markets & Marketing, Sustainability Value MappingGreen Markets & Marketing, Sustainability Value Mapping
Green Markets & Marketing, Sustainability Value Mapping
 

Último

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 

Último (20)

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 

Sprounce

  • 2. Our Story This is an offering for investment. Please understand all the risks before an investment decision is made. We were strapping our youngest son into his car seat one day when he accidentally dropped his pacifier in a puddle, just outside the car door. It was foul with all kinds of yucky germs and dirt. The 10- second rule did not apply. We didn't have time to run back into the house to wash it. And even if we did, what would we clean it with? Just water? That’s not enough. Bleach or soapy dish washing liquid? No way! Not for something that goes in our baby’s mouth. So, we did what any savvy parent would do: wiped it off on Mommy’s jeans and kept going. Don't worry, we didn't give it back to our son but we did have an “Ah ha!" moment. We realized the need for a child-friendly, naturally based cleaner that would kill bacteria and be safe for our “kids-on-the-go.” So Sprounce was born. All Earthaby products offer the same level of convenience and safety as Sprounce to you and your beautiful family. 3/19/2011 Earthaby Inc. Copyright 2011 2
  • 3. This is an offering for investment. Please understand all the risks before an investment decision is made. • Safe natural cleaner for kids’ stuff • Perfect for use on mouthing toys, high chairs, strollers, toys • Contains botanicals proven to kill bacteria • Non-toxic; safe to use on hands • Alcohol free, Bleach free, Paraben free, Toxin Free, Worry Free • Travel friendly 4 oz. on-the-go size • 100% PCR PET bottle 3/19/2011 Earthaby Inc. Copyright 2011 3
  • 4. Earthaby, Inc. Team This is an offering for investment. Please understand all the risks before an investment decision is made. • Founders - Brock Christoval, Ashli Christoval • Production- Miles Kaegi, Brock Christoval • Financial- Kaufman Business Solutions • Marketing – Vital Design • Sales – Independent Reps • Legal- Eric Goodman • Advisors – Bocchi Labs, Ross Organics, SCORE 3/19/2011 Earthaby Inc. Copyright 2011 4
  • 5. Strategic Relationships This is an offering for investment. Please understand all the risks before an investment decision is made. PACKAGING ON DEMAND BOCCHI LABS ROSS ORGANICS CONTRACT LABELING LABELTRONIX 3/19/2011 Earthaby Inc. Copyright 2011 5
  • 6. IP This is an offering for investment. Please understand all the risks before an investment decision is made. • Formulation is a Trade Secret • Sprounce is our Trademark • Letter-mark for Sprounce planned 3/19/2011 Earthaby Inc. Copyright 2011 6
  • 7. Testing • Conducted in 2009 by Micro Quality Labs This is an offering for investment. Please understand all the risks before an investment decision is made. “Based on the results, the preservative is effective in exerting its antimicrobial effectiveness.” • Kill rate testing planned for May 2011 • Repeat Insult Patch Test (RIPT) test planned for June 2011 by Cantor Research Labs • Acute Oral toxicity test planned for July 2011 by Product Safety Labs 3/19/2011 Earthaby Inc. Copyright 2011 7
  • 8. Series B Seed Funding Areas $10k ~ $25k This is an offering for investment. Please understand all the risks before an investment decision is made. 0-6 months • Sales/Marketing • Production – Sales Team – Labels – ABC Show – Bottles – Award recognition – Caps – Marketing on blogs – Ingredients and on select – PoP Display magazines – Testing – New Product • Working Capital Development 3/19/2011 Earthaby Inc. Copyright 2011 8
  • 9. Known Risks This is an offering for investment. Please understand all the risks before an investment decision is made. • Minimum Order Quantities • Distribution/Shelf Space • Building a Trusted Brand • Competition from lesser quality brands 3/19/2011 Earthaby Inc. Copyright 2011 9
  • 10. Unknown Risks This is an offering for investment. Please understand all the risks before an investment decision is made. • New Product Development • Supply Chain Interruption • Legal 3/19/2011 Earthaby Inc. Copyright 2011 10
  • 11. Market Size This is an offering for investment. Please understand all the risks before an investment decision is made. • Baby Products $30 Billion1 • Baby Toiletries $645 Million2 • Green products $2.5 – 3.1 Billion3 1 By Jaclyn Giovis, South Florida Sun-Sentinel 2 Euro Monitor Report 3 3/19/2011 Earthaby Inc. Copyright 2011 11
  • 12. Target Markets This is an offering for investment. Please understand all the risks before an investment decision is made. Young “Stacy” – “Jill” –The “Green/Organic” Baby Boomer The savvy Adult busy Mom Parents Grandparents metro-mom Parents 26-45 20-34 20-45 47+ 33-50 8/18/2010 Earthaby Inc. Copyright 2011 12
  • 13. Market Validation This is an offering for investment. Please understand all the risks before an investment decision is made. •Currently in 5 Stores •Toy Town, Ladera Ranch •Milkalicious, Aliso Viejo •Belly Sprout, Fullerton •Kissui, Redlands •Green Life, Santa Monica •Interest from •Diapers.com •Bergstrom’s 3/19/2011 •Right Start Earthaby Inc. Copyright 2011 13
  • 14. Financial Projections This is an offering for investment. Please understand all the risks before an investment decision is made. 600000 500000 400000 Dollars 300000 200000 100000 0 2009 2010 2011 2012 2013 -100000 3/19/2011 Earthaby Inc. Copyright 2011 14
  • 15. This is an offering for investment. Please understand all the risks before an investment decision is made. NATURAL NATURAL NATURAL NATURAL CHEMICAL NATURAL NATURAL BASED BASED BASED BASED BASED BASED BASED TOY TOY TOY SAFE CLEANER MULTI- MULTI- MULTI-PUR MULTI- CLEANER CLEANER PURPOSE PURPOSE POSE PURPOSE CLEANER WIPE CLEANER CLEANER SURFACE SURFACE HARD CLEANER CLEANER SURFACE CLEANER TRUSTED TRUSTED EXCITING NEW TRUSTED PROVEN TRUSTED TRUSTED BRAND BRAND BRAND BRAND BRAND BRAND BRAND NICHE NICHE NICHE OPEN MARKET MARKET MARKET MARKET LIMITED LIMITED LIMITED MASS MASS WIDE LIMITED DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION HOME USE HOME USE TRAVEL/HOM HOME USE HOME USE HOME USE HOME USE E USE KILLS SAFE ON SKIN EVERYTHING NO RINSE NEEDED 3/19/2011 Earthaby Inc. Copyright 2011 15
  • 16. Backups 3/19/2011 Earthaby Inc. Copyright 2011 16
  • 17. This is an offering for investment. Please understand all the risks before an investment decision is made. Vision Delivering safety, comfort, and convenience to parents through our products Credo Earthaby was created to provide parents with products that are eco- friendly, safe to all, and highly effective. 3/19/2011 Earthaby Inc. Copyright 2011 17
  • 18. Risk Mitigation This is an offering for investment. Please understand all the risks before an investment decision is made. Known Unknown • MOQ – We have been able to negotiate with • NPD – We will have to innovate quickly suppliers to get either a discount or to waive the when the competition launches a directly MOQ competing product or something that makes our product obsolete • Distribution – We are submitting applications to work with Select Nutrition Distributors and Super Natural Distributors • Supply Chain – We are sourcing oils that are mostly from Australia which has the • Branding – We recognize that we need to build potential to be impacted by world events a trusted brand in this market. Our goal is to and natural disaster. The local distributor continue working with bloggers, seek may be able to help mitigate some of the recognition from a trusted source such as a risks by stocking some long lead time oils doctor or parental seal. We plan to apply to Dr. Toy green product company • Legal – We have a $2 million policy • Competition – We have to emphasize the which should cover most incidents but premium botanicals in our product to make it there is risk involved when you’re dealing stand out. Our value proposition is not just with a product that is used on babies. another “hand sanitizer” but a premium cleaner Our best way to mitigate this risk is to for baby items and everyday use make genuine claims and communicate with complaining customers 3/19/2011 Earthaby Inc. Copyright 2011 18
  • 19. 3/19/2011 Earthaby Inc. Copyright 2011 $1.30 NET $2.50 WHS $1.20 COST $4.99 MSRP This is an offering for investment. Please understand all the risks before an investment decision is made. 19
  • 20. 3/19/2011 Earthaby Inc. Copyright 2011 BLOGS This is an offering for investment. Please understand all the risks before an investment decision is made. 20
  • 21. Why Now? This is an offering for investment. Please understand all the risks before an investment decision is made. • The Natural and Organic product industry is growing rapidly • Eco friendly products and businesses are the new trend • We see a market gap for this type of product 3/19/2011 Earthaby Inc. Copyright 2011 21
  • 22. This is an offering for investment. Please understand all the risks before an investment decision is made. Growth Model • Small Scale growth model – Start small and local – Take sale data to regional store chains – Take sale data to national store chains – Take sale data to international store chains • Local Distribution – Boutiques – Specialty Grocers – Independent Toy Stores – Online "Green" Stores – Hospitals, Health Offices – Daycares 3/19/2011 Earthaby Inc. Copyright 2011 22
  • 23. Packaging This is an offering for investment. Please understand all the risks before an investment decision is made. • 100% Post Consumer Resin (PCR) PET 4oz bottle - New industry standard • 24-410 fine mist sprayer (common item) • Shipped in boxes made of recycled board • Point of Purchase (POP) display 3/19/2011 Earthaby Inc. Copyright 2011 23
  • 24. This is an offering for investment. Please understand all the risks before an investment decision is made. $0.30 Formulation $0.35 Packaging $0.45 Filling _____________ $1.10 COST 3/19/2011 Earthaby Inc. Copyright 2011 24
  • 25. 3/19/2011 X 2 = 1 Unit X 12 = 1 box Earthaby Inc. Copyright 2011 X 100 = 1 Pallet This is an offering for investment. Please understand all the risks before an investment decision is made. 25
  • 26. Process This is an offering for investment. Please understand all the risks before an investment decision is made. Sprounce Purchase Distribute to stores/fulfill online orders labels, bottles, sprayers, ingredients, boxes, PoP displays Labeled bottles sent to Filler - Fill bottles, pack boxes Order labeling service Bottles, sprayers, & labels sent to labeler 3/19/2011 Earthaby Inc. Copyright 2011 26
  • 27. 8/18/2010 Earthaby Inc. Copyright 2010 This is an offering for investment. Please understand all the risks before an investment decision is made. 27
  • 28. Pipeline This is an offering for investment. Please understand all the risks before an investment decision is made. • Q3 - Larger Size Packaging (8oz) • Q4 - Clothes Stain Remover • Q4 - Breast Pump Cleaner • Personal Fitness Cleaner 3/19/2011 Earthaby Inc. Copyright 2011 28

Notas del editor

  1. Our StorySolutionCompanyExpectations
  2. Founded Earthaby, Inc in Feb. 2009 as a California C corporation
  3. Developed by our contracted bio-chemist that also conformed to Whole Foods standards Designed toMoisturizing botanicalsSafe on toys Safe for babySoothing on skinFortified with mineralsAnti-IrritantAnti-Bacterial
  4. We are looking for a chemist that we can contract with for future product developmentWe have plans to develop a sales team using independent reps Our legal council specializes in trademarks so we may explore finding more council in the area of business structure
  5. We make reasonable effort to ensure the formulation is protected and encrypted at all timesAs recommend by our attorney, we will also file a letter mark for the word SprouncePlanning to register Sprounce with the USPTOLEMA is a patented brand of Coast Biologicals and
  6. Full Challenge Report AvailableWe need to test the new formulation with the Australian Myrtle OilChallenge test and kill rate efficacy will cost $500
  7. Raised$6000 Founders $2500 Investor 1$4000 investor 2Seeking Mentors and Board MembersOffering Preferred Stock
  8. Formulation & Packaging are variable costs
  9. 12 items per box is common in the industryMOQs can vary depending on store size: Independent store/office – 1 unit Regional Chain – 2 units each store Distributor – 1 pallet National Chain – 4 Units per store
  10. ScalabilityExclusive ContractsExponential Resources on industry trendsRaw Materials Lead times:Shipping Boxes ~ 2 days Labels ~ 1 weekPoP Display ~ 3 weeks Bottles/Sprayers ~ 3 weeksIngredients ~ 3 weeksManufacturing Lead Times:Labeling ~ 3 months (may be shorter with orders <1m)Batching/Filling ~ 2 weeks
  11. The new label will include:Less graphics and more clear areaMore selling pointsSeal of approval from an organizationConcise ingredient declarationSmaller bar code
  12. Personal Fitness Cleaner is a spin off brand that has to be market tested. The