BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work. Social Media Campaign Development + Moderation:  Brand Management & Online Marketing  Online PR & Publicity  Social Media Campaign Development  Networking & Moderation  Community Engagement Marketing  Leadership/Staff Consulting For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com. TWITTER: @broekman FACEBOOK: jeremybroekman LINKEDIN: JeremyBroekman SlideSHARE: BROEKMANcomm

1. Social Media Campaign Development + Moderation  Brand Management & Online Marketing  Online PR & Publicity  Social Media Campaign Development  Networking & Moderation  Community Engagement Marketing  Leadership/Staff Consulting Presented to by Jeremy Broekman BROEKMAN communications October 2011

7. Enhancing Your Brand. We have features for every step of the way Page 6 Develop Social Media & Online Marketing Plan Execute & Moderate Modify as we go! Measure Results & ROI with Campaign Goals.

10. Execute Social Media Plan Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style Guide and Messaging Documents to allow flexibility in engagement. Page 18

13. Extreme Makeover Actual Promotion. Donated and Provided product for upcoming episode; films 30-45 days in advance! 1) Dedicated blast email to 70000 peeps with core message of STAY TUNED for {Company Name} on Extreme Makeover in January 2012!!! 2) Tweet campaign - the value of saying we are on-air on such an amazing show even if there are no on-air mentions is still extremely valueable!!! 3) Facebook campaign - to be seen on Extreme Makeover!!!! 4) Website promotion through the holidays. 5) Banner Ads rotating on strategic buys with Dwell.com and key Shelter blogs 6) Postcard campaign to 6k people that I designed, printed and mailed!! ABC includes: (January 2012 promotion) * A listing of your company on the “As Featured On” of abc.com website * Inclusion of your company ’s logo and hyperlink on our other website, www.joinextreme.com/{project} * US - Use the EMHE logo on your website ’s homepage * US - Use photos of the completed home on your website (we ’ll send you those photos and a dvd copy of the show after it has aired) * US - Publicize your involvement in the show in a press release, on your website, blog, facebook page, twitter, etc. Page 21

14. Social Networking. Define & Launch. Drive traffic. Position brand. Improve visibility and marketing. Increase sales! Page 22

22. 6. Hosting Marketing Collateral on other free & fee-based websites/social networks: Page 30

28. Analyze & Measure Results. Measure Results & ROI against CAMPAIGN GOALS Page 36

33. Coaching & Training leads to empowerment! The More Participation, The Better the Engagement. Train staff on how to manage all social network activities Empower staff to get training and get involved as success of social media is ALWAYS the sum of the parts of engagement across the company IDEAL SITUATION: Social Media Package #1 Example of how we can utilize internal staff for small pieces of the pie. CEO Arik Tendler - Thought leader on blogspot.caesarstoneus.com VP Karen Schakarov - Facebook, YouTube Jeremy Broekman - Manager, WP Blogs, and Twitter exclusively Maggie Amir - Galleries on Flickr, Picasa, etc. PR Manager - Online Press Optimization Marketing Coordinator - LinkedIn, Profiles SEO Manager - Website Landing Pages Page 41

38. Terms of Collaboration BROEKMAN communications would love to be your partner. Short term & long term engagement approaches. Training Department, Team or One-on-one approach. Speaker or Seminar approach. Page 46

39. Short 3 months minimum to show results honeymoon month 1 1 month only Train individual Individual Approach with Karen + Maggie + SEO Manager $1,500- per day $7,500- per week Choose Specific Programs 2-day Seminar up to 10 individuals $4,250- OPTIONS TO COLLABORATE Page 47

40. “ Until you are committed, there is hesitancy, the chance to draw back, ineffectiveness. It is true: the moment one definitely commits oneself, then Providence moves. All sorts of things begin to happen to help you that would never otherwise have occurred. A whole stream of events issues from that decision, raising in your favor all manner of unforeseen incidents, meetings and material assistance, which you couldn't have dreamt would come your way. I have learned a deep respect for one of Goethe's couplets, which bears repeating: "Are you in earnest? Seize this very minute. What you can do, or dream you can, begin it. Boldness has genius, power and magic in it." -- W.H. Murray, Scottish Mountaineer THANK YOU FOR YOUR CONSIDERATION Page 50