Loop branding involves listening to what people say online about brands to gain insights, planning a brand strategy based on those insights, creating relevant traditional and digital brand content, and activating the new content both online and offline to form a continuous loop. The document advocates that a linear one-way approach to branding is outdated and that an ongoing loop of brand communication is needed to resonate with today's consumers. It ends by asking the reader if they agree that linear branding is out of touch and provides contact information for the loop branding company.

1. Loop Branding
Linear is dead. Long live the loop.

2. loop branding

3. loop branding

4. listen
to what people are
saying unprompted
online about brands
to get unique insights
loop branding

5. listen
to what people are
saying unprompted
online about brands
to get unique insights
loop branding

6. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
loop branding

7. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
loop branding

8. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
create
traditional & digital
relevant brand contentloop branding

9. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
create
traditional & digital
relevant brand content
activate
the new brand content
in-store, out of home and online
loop branding

10. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
create
traditional & digital
relevant brand content
activate
the new brand content
in-store, out of home and online
loop branding

11. listen
to what people are
saying unprompted
online about brands
to get unique insights
plan
a brand strategy
based on the insights
create
traditional & digital
relevant brand content
activate
the new brand content
in-store, out of home and online
loop branding
btlbrands.com

12. We believe the linear one-way approach to
brand communication is out of touch
with today’s consumers... do you agree?
Linear is dead. long live the loop!
tell us what you think:
hello@btlbrands.com
btlbrands
+44 (0)203 589 6098
btlbrands.com