Ba fin prakash123

A STUDY OF DEALERS & RETAILER OPINION TOWARDS SAFETY PRODUCTS
IN MIDAS
A PROJECT REPORT
Submitted by
BAFIN PRAKASH.M
(Reg.No: 212915631010)
Under the guidance of
Mr.MANOJ G
In partial fulfilment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
ST. JOSEPH COLLEGE OF ENGINEERING
SRIPERUMBUDUR, CHENNAI
ANNA UNIVERSITY: CHENNAI - 600025
AUG – 2016

ST. JOSEPH COLLEGE OF ENGINEERING
SRIPERUMBUDUR, CHENNAI 602117
BONAFIDE CERTIFICATE
Certify that the project report titled “A STUDY OF DEALERS & RETAILER OPINION
TOWARDS SAFETY PRODUCTS IN MIDAS” is the bonafide work of (Reg. No.:
212915631011) who carried out the work under my supervision. Certified further that to the
best of my knowledge the work reported herein does not form part of any other project report
or dissertation on the basis of which a degree or award was conferred on an earlier occasion
on this or any other candidate.
Signature of the supervisor Signature of HOD
Mr.MANOJ G Mr.P.GOVIDASWAMY,
Ass Prof, Dep.of Management Studies HEAD-Dept of Management
St. Joseph College of Engg, Chennai. St. Joseph college of Engg, Chennai.
Project viva voce held on_________________
INTERNAL EXAMINER EXTERNAL EXAMINER

DECLARATION
Bafin prakash.M (Reg. No: 212915631010) a bonafide student of Department of
management Studies, ST. JOSEPH COLLEGE OF ENGINEERING, Sriperumbudur
hereby declare that the project entitled “A STUDY OF DEALERS & RETAILER
OPINION TOWARDS SAFETY PRODUCTS IN MIDAS” submitted to Anna university
in partial fulfilment of the requirements of the Degree of Master of Business Administration
in St. Joseph college of Engineering in my original work.
Date: Signature
Place: Chennai (Bafin prakash.M)

ACKNOWLEDGEMENT
I immensely place in taking up this opportunity to thank the God for his substantial blessing
and mercy on us at all stages in the completion of the project successful.
I express my deepest and sincere gratitude to our Rev. Fr. Dr. J. E. ARULRAJ Founder and
Chairman, of this Wonderful institution of St. Joseph college of Engineering
I take this opportunity to express my gratitude to our Rev. Fr.SAVARIYAPPAN, MMI and
our Principal, Dr. M.A. LEO VIJILIOUS for allowing us to take over this project.
I would like to thank our Head of the Department Mr. P. GOVINDASWAMY, for his
scintillating discussion and encouragement towards our project work.
I would like to express my deep sense of gratitude to my esteemed Supervisor Mr.MANOJ
G, Assist. Professor, Department of Management Studies, for his constant guidance and co-
operation during the project work.
It is my pleasure to express my gratitude to HR Mr.Santhosh, for his support and
encouragement to complete this project. It is pleasure to Regional sales Manager
Mr.Anilkumar, and I acknowledge my indebtedness to all the staff members of our
Department who aided us successfully to bring our project as effective once.
Finally, it is my foremost duty to express my gratitude to my parents and friends for their
support and encouragement without I would not have been able to complete this project.
(BAFIN PRAKASH.M)

S, NO DESCRIPTION PAGE NO
ABSTRACT
LIST OF TABLE
LIST OF CHART
1 INTRODUCTION
1.1 ABOUT THE STUDY
1.2 INDUSTRY PROFILE
1.3 COMPANY PROFILE
2 DEVELOPMENT OF MAIN THEME
2.1 NEED OF THE STUDY
2.2 OBJECTIVES OF THE STUDY
2.3 SCOPE OF THE STUDY
2.4 LIMITATIONS OF THE STUDY
2.5 REVIEW OF LITERATURE
2.6 STATEMENT OF THE PROBLEM
3. ANALYSIS, INTERPRETATION & CONCLUSION
3.1 RESEARCH METHODOLOTY
3.2 DATA ANALYSIS AND INTERPRETATION
3.3 FINDINGS
3.4 SUGGESTIONS
3.5 CONCLUSIONS
APPENDIX
BIBILIOGRAPHY
QUESTIONNAIRE

ABSTRACT
The project works entitle “A STUDY OF DEALERS & RETAILER OPINION
reference to MIDAS SAFETYPRODUCTS PVT LTD AT SRIPERUMBUDUR”, is
mainly conducted to determine the opinion of dealers & retailer about MIDAS safety
products.
With the above aim, the research has taken the MIDAS SAFETY PRODUCTS PVT
LTD for conducting his study. The research has selected a sample of 80 dealers and retailers
in different location in an around Tamilnadu state.
The methodology selected for the study is descriptive in nature. The data was
collected using questionnaire method from the dealers and retailers. The dealers and retailers
was selected on the basis of simple random sampling. The collected data were analysed with
various advanced statistical tools namely percentage analysis, chi-square analysis, one sample
run test, correlation coefficient.
After the analysis, the results were tabulated and interpreted and came out with
recommendations most appropriate for the organization. Depending upon the survey several
findings and suggestions were given to the company.

TABLE OF CONTENTS
S.NO CONTENTS PAGE NO
QUESTIONNAIRE
3.2.1 Experience in dealership
3.2.2 How long you are dealing with MIDAS SAFETY?
3.2.3 What do you feel about Quality of MIDAS SAFETY?
3.2.4 Which factors enable you to be the dealer of MIDAS SAFETY?
3.2.5 What do you feel about Credit Period given by MIDAS SAFETY?
3.2.6HOW Wha What do you think about promotional activities given by MIDAS SAFETY?
3.2.7 What do you feel about the Price of MIDAS SAFETY?
3.2.8 What type of promotional activity do you prefer with MIDAS SAFETY?
3.2.9 Whether the expected quantity of MIDAS SAFETY is supplied to you time?
3.2.10 Are you dealing with any other company?
3.2.11 What are the factors that you expect from MIDAS SAFETY?
3.2.12 Do you recommend your customer about MIDAS SAFETY?
3.2.13 Do you have any complaints about MIDAS SAFETY?
3.2.14 How do you feel about the MIDAS SAFETY transportation?
3.2.15 What do you feel about after sales service given by MIDAS SAFETY?
3.2.16 Do you have any suggestions to improve the Quality of MIDAS SAFETY?
3.2.17 Comparative to MIDAS which brand is better in promotional activity?
3.2.18 Which of the following media advertising are considered to be more effective?
3.2.19 What is overall rating you give to MIDAS SAFETY?
3.2.2.2 Correlation co-efficient
3.2.2.3 chi-square

LIST OF CHARTS
S.NO CONTENTS PAGE
NO
3.2.1 Experience in dealership
3.2.2 How long you are dealing with MIDAS SAFETY?
3.2.3 What do you feel about Quality of MIDAS SAFETY?
3.2.4 Which factors enable you to be the dealer of MIDAS SAFETY?
3.2.5 What do you feel about Credit Period given by MIDAS SAFETY?
3.2.6HOW Wha What do you think about promotional activities given by MIDAS SAFETY?
3.2.7 What do you feel about the Price of MIDAS SAFETY?
3.2.8 What type of promotional activity do you prefer with MIDAS SAFETY?
3.2.9 Whether the expected quantity of MIDAS SAFETY is supplied to you time?
3.2.10 Are you dealing with any other company?
3.2.11 What are the factors that you expect from MIDAS SAFETY?
3.2.12 Do you recommend your customer about MIDAS SAFETY?
3.2.13 Do you have any complaints about MIDAS SAFETY?
3.2.14 How do you feel about the MIDAS SAFETY transportation?
3.2.15 What do you feel about after sales service given by MIDAS SAFETY?
3.2.16 Do you have any suggestions to improve the Quality of MIDAS SAFETY?
3.2.17 Comparative to MIDAS which brand is better in promotional activity?
3.2.18 Which of the following media advertising are considered to be more effective?
3.2.19 What is overall rating you give to MIDAS SAFETY?

1. INTRODUCTION
1.1 ABOUT THE STUDY
Marketing is a communication process that has the purpose of individuals or groups -
that are directly or indirectly able to purchase - aware of products and services that may
satisfy their existing or newly-identified needs and wants.
Marketing is defined by the American Marketing Association as the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large. The term developed from
the original meaning which referred literally to going to market, as in shopping, or going to a
market to buy or sell goods or services.
Dealer
Any person who carries on business in purchasing, selling, supplying or distributing
goods and also includes works contractor, company, Co-operative Society, Broker,
Commission Agent, Auctioneer or any other mercantile Agent for the consideration of cash,
commission and deferred payment.
There are two types of dealer such as:
1) Registered dealer.
2) Casual dealer
Registered dealer
Registered dealer are the dealer in which they having legal authorized dealer form the
company to selling their company product.
Casual dealer
Casual dealer are the dealer in which they having not legal authorized dealer form
the company to selling their company product.

DEALER’S RELATION
Large manufacturers depends on dealer to sell their products, therefore good relations
are most important to them , every manufactures thus wants to motivate his distribution
channel to sell more of his own products. Here the manufacturer must realize that dealers are
themselves business men and must be viewed as customers and human beings rather than
mechanical entities for flow of his products
The dealer interested in maximizing their profits thus good dealer relations can be
promoted if the manner is fair to his dealers in his behavior for example- salesmen of some
manufactures dump products on dealers through aggressive selling. Thereafter, the dealer
finds stocks are laying at heavy on his hands and he cannot sell those products by adequately.
Advertising products in the area concern the manufacturer should provide his dealers with
promotional literature; he should correspond them as frequently as necessary to show that the
manufacturer is there to help the dealers to sell all and thus makes profit for them. He may
offer adequate trade discount, provided display facilitate and even arrange contests among the
dealers to motivate them towards better results. The manufacture should realize that the
company dealers are more important assets. If they are assisted with promotional help. They
will appreciate effort and would be more in demand to support the company campaigns in
advertising.
DEALER OPIONION
Opinion in level of persons felt state resulting from company’s products perceives
performance in relational to the person’s expectations. Satisfaction is a function of the
difference between the perceived performance and expectations. Company seeks to win in
today’s market. The must track their declares expectations, perceive company performance
and dealers satisfaction. While assessing the satisfaction level a company must not conclude
that it can get full picture of dealer satisfaction and dissatisfaction by simply running
complaints and suggestions. As some times dealers may feel that their complaints are minor
or that they will be made to feel stupid , or that normally will be offered the results is that the
company has need Lesley lost dealers.

Therefore companies instead of using complaints level as measure of dealer’s satisfaction,
obtaining a direct measure of dealer satisfaction of conducting periodic survey would provide
more appropriate measures. The questionnaire can be made to a random sample of their
recent customers. To find out how they fell about various aspects of the company’s
performance. They can also solicit dealers view on the competitor’s performance. the
respondents can be asked to list out problems they have, had with the offer and to list out
improvements they could suggest companies would also ask the respondents to rate various
elements of the offer in terms of the importance of each element and how well the company
has performed
Exclusive dealers needed to bring dealers satisfaction. Many dealers like to develop
exclusive channels for their products. The strategy in which the producer allows only certain
concepts to carry its products is called exclusive design when the producer requires that these
dealers should not handle expeditor products its strategy is called exclusive dealing, both
parties benefits from exclusive arrangements.
Retailer
A retailer buys goods or products in large quantities from manufacturers or importers, either
directly or through a wholesaler, and then sells individual items or small quantities to the
general public or end user customers, usually in a shop, also called store. Retailers are at the
end of the supply chain.
Market On dealers and retailers opinion process
Segmentation
It is the process of identifying variables that allow someone to divide the market into
distinct subsets that can be selected as a marketing target to be researched using the
Marketing Mix Segmentation is essential because without it, the best thing a firm could do is
to deliver average value.
Segmentation Methods
 Characteristics of the dealers and retailers.

 Benefits sought
 Systematic Product Related Behaviour (by purchasing behaviour or by channel)
 Cohort Analysis
 Geographic Segmentation
Targeting
Targeting is the process of evaluating the attractiveness of each segment and choose a
target. In order to select a target segment, firms must first balance attractiveness with
capability and monitor whether actual buyers match the target segment.
Characteristics that make a segment attractive
 Segment Size
 Growth of Segments
 Value of Segments
 Stability
 Current Company position within the segment
 Ease of entry
Retailers Attitude
Unlike urban markets, rural markets are difficult to predict and possess special
characteristics. The featured population is predominantly illiterate, have low income,
characterized by irregular income, lack of monthly income and flow of income fluctuating
with the monsoon winds. Retails markets face the critical issues of Distribution,
Understanding the rural consumer, Communication and Poor infrastructure. The marketer has
to strengthen the distribution and pricing strategies. The rural consumer expects value for
money and owing to has unsteady and meagre status of weekly income; increasing the
household income and improving distribution are the viable strategies that have to be adapted
to tap the immense potential of the market. Retail markets face the critical issues of
Distribution, Understanding the rural consumer, Communication and Poor infrastructure. The
marketer has to strengthen the distribution and pricing strategies.
It is uneconomical to access a large number of small villages with a very low
population density spread over a large geographic area. Social norms, traditions, castes, and
social customs have greater influence on the consumer behaviour in rural areas than in urban

areas. Factors such as limited physical access, low density of shops, limited storage facilities,
need for a large number of intermediaries in the distribution channel to reach the end
customers, and low capacity of intermediaries to invest in business make the tasks of
reaching rural consumers very complex.
Retailing is the world’s largest private sector contributing to 8% of the GDP and it
employs one sixth of the labour force. The estimated retail trade is expected to be 7 trillion
US $. Many countries have developed only due to retailing and presently there is a vast
change in the retail industry. As far as India is concerned it contributes to 14% of GDP and it
is the second largest sector next to agriculture which provides employment to more number
of persons. Now according to a survey, India is classified in to the fifth most attractive retail
destination and second among the countries in Asia. Worldwide it is ranked as fifth most
attractive retail destination. Retailing includes all activities involved in selling the products
and services to the ultimate consumers. So this is said to be the last person in the channel of
distribution.
FUNCTIONS OF RETAILING
Retailing is supposed to provide
• Product Utility
• Place utility
• Time Utility
• Ownership Utility
It provides final end products to the consumers, not raw materials, end products in usable
form to the consumers. Thereby it creates product utility. Second one, it is given in the place
where it is required by the consumer. That is, retailing outlets are open in the places
according to the convenience of the customer and also based on the demand of the consumer.
Third One, it creates Time Utility that is the shops are open as per the requirement of the
consumer, whenever the consumers want to go and shop they can go and shop at a particular
period convenient to them.
Next one, when the product is sold finally it creates Ownership Utility. So retailing is a
marketing intermediary which creates Product Utility, Place Utility, Time Utility and
Ownership Utility in providing goods and services to the consumers.

CLASSIFICATION OF RETAIL INDUSTRY:
Retail Sector can basically be classified in to two segments. One is organized segment and
another one is unorganized segment. As far as India is concerned this organized segment
contributes only to 3% of the retail trade and the unorganized segment contributes to
remaining 97% of the retail trade. Because all these days’ people have been purchasing only
from the street vendors and from the local shops and organized retailing was not in vogue in
India. Only after 1991, after opening up of economy and due to liberalization, this organized
sector has come too light and presently it exists in various formats like.

1.2 INDUSTRY PROFILE
1.2.1 CONSUMER DURABLE INDUSTRY
MIDAS SAFETY PRODUCTS PVT LTD comes under on the consumer durable products
industrial sector. India in its 62 years of journey has seen manifold increase in the income of
its denizens (Rs. 38,084 as on 2010) and this has led to paradigm shift in the purchasing
behaviour of the people here. There is a discernible shift in the consumer’s preference in
favour of higher end, technologically superior branded products, the demand being spurred
by increasing consumer awareness and preference for new models. This shifts also because
of the increase in manufacture of branded products and narrowing down of price between
branded and non-branded goods. Competition has forced the companies to offer efficient
after sales service and support and this, in turn, has swayed customer preference for branded
products. Post liberalization there has been inundation of goods transcending the borders and
the customer has a wider choice, breaking the shackles of the consumers regarding limitations
of choices. Indian
The rising income levels, double-income families and increasing consumer awareness are the
main growth drivers of this industry. In addition to them the young nature of Population and
easy finance options are also fuelling the market and its dynamics. Consumers today are more
indulgent in market place than their predecessors. There76has been shift in the definition of
needs and wants. For example a mobile phone is more of a need today then a want.
Westernization has influenced the psyche of the Indian customers to a degree. This report is
an attempt to reflect the changes in the consumer buying behaviour in the Indian Market
especially in home appliances buying. Durable goods are those which don‘t wear out quickly,
yielding utility over time rather than at once. The consumer durables industry can be broadly
classified into two segments: Consumer Electronics and Consumer Appliances. Consumer
Appliances can be further categorized into Brown Goods and White Goods.
The rural consumer durables markets’ annual growth rate is 30 percent, according to a study
by an industry body. The market will grow up to 45 per cent in rural and semi-urban India by
2011, due to improved income and better living standards among rural people.

1.2.2 OBSTACLESOF INDIAN CONSUMER DURABLES SECTOR
1. Global companies
The domestic consumer durables sector faces threat from newer companies, especially from
global ones who have technologically advanced products to offer.
2. Competition
Presence of a large number of players in the domestic consumer durables industry leads to
competition and rivalry among companies. Threat from rivalry and competition poses a threat
to domestic companies.
3. Potential markets remaining yet untapped
A large segment of the domestic market, mostly the rural market is yet to be tapped. Tapping
this yet untapped and unorganised market is a major challenge for the Indian consumer
durables sector.
4. Availability of choice
The availability of a wide product line on account of most products being homogeneous,
poses a threat for companies operating in the consumer durables sector. Customers have the
choice of both domestically produced and imported goods, with similar features.
1.2.4. PERFORMANCE OFCONSUMERDURABLE GOODS ININDIA
In the past 10 years, the global market has witnessed a surge in demand as economies such as
Brazil, Mexico, India and China have opened up and begun rapid development, welcoming
globalization with élan. The consumer durables industry has always exhibited impressive
growth despite strong competition and constant price-cutting, and the first contraction since
the 2001 dot-com bust has been due to the global recession. Given the strong correlation
between demand for durables (both new and replacements) and income, the industry naturally
suffered during the 2008-2009period. However, projections for current year going forward
are very optimistic, as consumers resume spending, and producers launch new enticing
variants to grab new customers.

The Indian consumer durables industry has witnessed a considerable change in the past
couple of years. Changing lifestyle, higher disposable income coupled with greater
affordability and a surge in advertising has been instrumental in bringing about a sea change
in the consumer behaviour pattern. In addition, change in policy, such as the WTO FTA in
2005 resulted in zero customs duty on imports of all telecom equipment, thereby improving
the pricing and affordability of imported goods. The biggest attraction for MNCs is the
growing Indian middle class. This market is characterized with low penetration levels. MNCs
hold an edge over their Indian counterparts in terms of superior technology combined with a
steady flow of capital, while domestic companies compete on the basis of their well-
acknowledged brands, an extensive distribution network and an insight in local market
conditions.

1.3 COMPANY PROFILE
MIDAS SAFETY PVT LTD
Midas Safety Pvt. Ltd. is one of the leading Manufacturers & Suppliers of Personal Protective
Equipment’s All (PPE). Midas Safety Pvt. Ltd. (formerly Frontier Safety Products Pvt. Ltd.)
is part of the multinational Midas Safety Inc. of Canada. Midas group has over three decades
of experience in manufacturing and distribution of wide range of Safety and Personal
Protective Equipment. Most of our factories operate under the ISO 9002 Quality Assurance
Certification. We manufacture and distribute our products across 40 countries and stock a
wide range of safety products, catering the needs of our valued customers.
Midas is a one-stop superstore for all the Personal Protective Equipment (PPE), designed to
protect employees from workplace injuries or illness. We supply our products to most of the
reputed Industries like Thermal Power Plants, Cement Industries, Steel
Plants, Aluminum Plants, Railways, Pharmaceutical Industries, Ports & Docks,
Automobile Industries, and Food Industries etc. through our strong network across India. At
present 2013 &2014 last finance year we are Archiving 62.02 Croce in India, we have 7
offices and warehouses in all four metros and Gujarat with future plan of having 77 locations
all over India. We know how important it is for your workforce to be safe and at the same
time to work efficiently.
We could offer you a wide range of products including Hand gloves, Helmets, Goggles,
Respirators, Ear Plug, Ear Muff, Protective clothing, Safety Shoes, Reflective Jackets, Fire
Blankets, Fall Protection, Breathing Apparatus etc. that ensures complete safety of your
employees. We could also provide you a variety of tailor made solutions in garments for
industrial requirement. Our Strength / Motto is the commitment to the customers ensuring
satisfaction, providing value for money without ever compromising quality, makes us your
single source for all Personal Protective Equipment requirement
Midas associates, a group of manufacturing facilities represented by Midas safety, have the
expertise, passion and hard-won experience to bring the manufacturing processes right from
the spinning of the yarn to the dipping, packaging and delivery
All production facilities are ISO 9001: 2008 certified, and all products are fully of the

finished glove tested against all applicable EN and ASTM standards and are certified in
accordance with the PPE directive. From a single manufacturing unit in its early days, Midas
Safety has, over time, vertically integrated to 15 facilities across 10 countries, covering all
stages of the product development cycle; from procurement of raw materials, and spinning
and plying our own yarn, till the manufacturing end product
Midas Associates have factories located throughout Asia, in Pakistan, Sri Lanka and
Bangladesh. All manufacturing units have installed 9001 Quality Assurance Systems, which
are regularly audited by independent external auditors. Some of the industrial process are
shown below.
VISION STATEMENT
To be one of the leading manufacturers of Work Wear Clothing, renowned for exceeding
customer expectations.
MISSION STATEMENT
We are Work Wear Clothing Manufacturer, focused on providing consistent quality and
superior services through operational excellence & a highly motivated competent team. We
act with integrity, uphold meritocracy, ensure social & environmental compliance and exhibit
care for all stakeholders
SPINNING
Our associates' state-of-the-art spinning mill is located in the heart of Pakistan’s rich cotton
belt. The mill is able to transform bales of raw cotton into fine yarns. These yarns are then
knitted or woven into fabrics for liners. These yarns are also used in our machine-knitting
factories to produce seamless knitted gloves and shells for coated glove manufacturing.
Great care is taken in the selection of the raw materials used in all parts of the process. Only
the most reputable suppliers are trusted to partner with us in our quest to meet and exceed the
high quality standards of our many certifications.
FABRIC PROCESSING
Fabric refers to any material made through weaving, knitting, spreading, crocheting or
bonding yarns. The knitting process produces fabrics by interlooping yarns. The weaving

process produces fabric by interlacing yarns. Bleaching and fire-resistant treatment can be
performed when requested by the customer.
Midas products combine (or use stand-alone) a wide variety of textile fibers and yarns,
including cotton yarns, textured polyester and nylon, more exotic high-performance yarns
like glass, steel, and aramid (e.g., Kevlar® and Nomex®) and Ultra-High Molecular Weight
Polyethylene (e.g., Dyneema®). Midas Associates include several certified Kevlar®
licensees, able to spin Kevlar® yarn, in several counts, for Midas’ own use!
PLYING
Covering - The covering process combines two or more yarns. This composite yarn is made
of a central part called the core and an outside part referred to as the covering yarn or just
cover. Very often, the core is a spandex, steel or glass fiber, improving the performance of
the wrapped yarn. There are different types of yarn covering:
 Conventional covering - To produce single or double-covered yarns (one or two
covers over a core yarn)
 Air covering - To produce yarns that are simply intermingled
 Advantage of in-house covering . A balanced yarn can be made to enhance various
properties: resistance to abrasion, cut, tear, puncture, etc. In-house covering allows us
the freedom to select yarns that optimize both performance and the cost of the final
product, as per your custom order.
LATEX STORAGE
Natural rubber is one of Sri Lanka’s most abundant resources. Our associates purchase raw
latex from local plantations and process it for glove production. The latex is then delivered to
our disposable and supported glove factories that surround Colombo, Sri Lanka.
DIPPING
In the final stages of manufacturing, the glove liners are placed on hand-shaped glove molds,
then dipped or flow coated with various polymers such as natural rubber, neoprene, nitrile,
PVC,silicone.
The procedure of dipping provides improved protective properties to the resulting gloves,
such as increased degrees of grip, durability, flexibility, splash protection and chemical
protection. In addition to the mainstays, Midas offers several unique proprietary coatings

THE ONLY LANGUAGE WE UNDERSTAND
Quality is a core value at Midas Safety. This uncompromising principle is owned by
everyone in our organization, and forms the foundation of all our work. At Midas Safety, you
can find following key characteristics of our culture of quality at any time:
Our leadership emphasizes and acts as the main driver for total quality management, creating
an environment that ensures that everyone has the same benchmarks for quality across our
global locations. We take you with us through different stages of development of your
customized product.
Our employees’ learning is always polished and up-to-date through training. This is critical in
their role of delivering quality products.
The Quality Mindset extends from supply chain, manufacturing, maintenance, processing,
human resource, complaint handling, auditing/assessment, statistical process control tools,
team formation, customer service to delivery Our Centralized Quality and post-delivery
operations.
CENTRALIZED QUALITY MANAGEMENT FOR A GLOBAL NETWORK
Management System is the platform that we use globally to guarantee compliance with
quality standards of manufacturing and product safety. With the help of teams in each
manufacturing facilities, different projects and initiatives are taken up to reduce rejection
rates and to find root causes of recurring problems, devise corrective actions, implement the
same and follow up. Through these projects effective teams are formed and a cohesive drive
towards quality is initiated for standardized practices. Success stories & best practices at one
manufacturing location are shared, which help others to develop. This is a continual journey
towards excellence.
All Midas manufacturing locations operate under strict manufacturing conditions in
compliance with ISO 9001.Our quality management with SAP ERP, enables us to do
enterprise-wide audit management, quality engineering, quality assurance and control, and
continuous quality improvement. We are also able to identify variations in real time, to take
corrective actions.

CUSTOMER-CENTRIC INNOVATION
Integral to the core belief of innovation at Midas Safety is the commitment to exceed your
expectations. The insights you provide us with are the very seeds of the Innovation
process. We apply Six Sigma and Lean tools to become increasingly efficient and effective.
The relationship we have with you, our customer, is that of a partner. We take all your
viewpoints into our decisions, and we value timely communication with you. This practice, of
working with our customers so closely, has often resulted in unlocking unrevealed needs that
can lead to a competitive advantage for them.
SETTING HIGH BENCHMARKS
Midas Safety has been at the forefront of innovation with several patents under its belt and an
ambition to file 2-4 patents every year. Our drive for innovation results in producing the
highest quality products in the market with unique benefits that exceed your expectations.
This is achieved through Integrated Development.
We manage the development with cross-functional teams to assure all aspects of
product success are considered and acted on. The process of new product development
is streamlined to validate product and processes, before it is launched; all permanent
changes in specs, performance and raw material have to be verified and validated.
Our designers use unique processes, materials and textiles to provide the benchmark in
performance in terms of abrasion resistance, water repellence, comfort, breathability and
insulation. Stringent in-house/external tests and trials have to be done to ensure that the
product will comply to application needs.
ENABLING IDEA CONVERSION
Innovation is impossible without a broad base of technology. Access to multiple technologies
allows researchers to take an idea from one realm and apply it to another.
The Regional Innovation Centre for Yarn, Textiles and Fabrics is where new products are
developed based on the needs of our clients. From concept & design to production, the RIC is
equipped with the most technologically advanced glove manufacturing and design facilities
that cover everything from safety gloves to leather and sports gloves. The Regional
Innovation Centre for Polymers is dedicated to research on developing new materials and
testing of polymers and chemicals for the global manufacturing facilities.

2.1 NEED FOR THE STUDY
 To study the dealers & retailer opinion towards safety products in MIDAS regarding
promotional activities, Supply, quality and quantity of product and to know demand
level of MIDAS safety product in the market by the customers
 Provide information about the performance ranks basing on which decision regarding
to developing the market poison.
 Provide feedback information about the level of achievement and behaviour of
Retailers.
 Provide information which helps to council the Dealers and Distributors.

2.2 OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE
To study on market on dealers & retailers opinion of safety products in MIDAS with
special reference to retailers and dealers in Tamilnadu state.
SECONDARY OBJECTIVES
 To analyse relationship between dealers & retailers in MIDAS safety.
 To find the factors influencing the dealers and retailers to deal with MIDAS safety.
 To identify the problem occurs between MIDAS and dealer, retailer.
 To study the impact of sales promotion on sales.
 To study the dealers and retailers opinion about quality and service of safety products
in MIDAS.

2.3 SCOPE OF THE STUDY
 The study is only in the selected dealers and retailers in Tamilnadu state.
 To know the dealers and retailers satisfactory levels with quality, supply, packing,
service of MIDAS and promotional activities by the company.
 The study enables to know the expectation of the dealers and consequently the
customers.
 The project highlights the scope for future improvements on the basis of present scale.

2.4 LIMITATION OF THE STUDY
 Since the survey was done only in Tamilnadu state the result obtained may not be
taken as universal suggestion.
 Quality of the information highly dependent on the knowledge of the respondents.
 The results may not be accurate because the survey is on MIDAS dealers and retailers
and hence there is a possibility of bias in their responses.
 The attitude, perception of the customers and the market situations in Tamilnadu state
differs from other market so same approach may not be beneficial.

2.5 REVIEW OF LITERATURE
Retailers Attitude
Retailing is the world’s largest private sector contributing to 8% of the GDP and it
employs one sixth of the labor force. The estimated retail trade is expected to be 7 trillion US
$. Many countries have developed only due to retailing and presently there is a vast change in
the retail industry. As far as India is concerned it contributes to 14% of GDP and it is the
second largest sector next to agriculture which provides employment to more number of
persons.
Now according to a survey, India is classified in to the fifth most attractive retail
destination and second among the countries in Asia. Worldwide it is ranked as fifth most
attractive retail destination. Retailing includes all activities involved in selling the products
and services to the ultimate consumers. So this is said to be the last person in the channel of
distribution.
Bloemer and Kasper – Retailers Attitude:) the relationship between on Customer
satisfaction and loyalty was moderated by respondents on the evaluation of the brand choice.
(“http://zenithresearch.org.in/doc/22009663/Market - Retailers- Attitude - Report”)
Mittal and Kamakura – Retailers Attitude: address the link between satisfactions and
repurchase behavior. Their major findings indicate that despite identical rating on
satisfaction, due to respondent characteristics such as age, education, marital status, sex and
area of residence, significant difference was observed in repurchase behaviour.
Steiner – Retailers Attitude: Steiner Over the past decade, retailers use manufacturer brands
to generate consumer interest, patronage and loyalty in a store. With the growth of
competition, retailers compete with manufacturers for consumer pull to increase their relative
market power and their share of the total channel profit pie (Steiner, 1993). Private label

strategy can help retailers attract customer traffic and create loyalty to the store by offering
exclusive product lines and premium products (Corstjens and Lal, 2000).
Dunner and Narasimhan – Retailers Attitude: Private label strategy can help project a lower-
price image for retailers, increase their bargaining power over manufacturers and producers of
major national brands, and lead to increased control over shelf space.
With the overwhelming success of some private labels in European retail (e.g. Marks and
Spencer, Asda, Tesco, Carrefour) and the popularity of President's Choice private label in
Canada, strong retail brands have become the source of intense interest (Wileman and Jary,
International Journal of Business Economics & Management Research Vol.2 Issue 5, May
2012, ISSN 2249 8826 Online available at expect that close to 50% of all EU grocery sales
will be represented by the top ten retailers by 2005. Therefore, the cumulative power carried
by these retailers and their store brands is significant (Lepir, 2001).
Moye and Kincade – Retailers Attitude:Consumers express preference or lack of
preference for stores, brands, advertisements and other marketing stimuli by reflecting a
favorable or unfavorable attitude. In this sense, consumers with a favorable attitude toward a
store will most likely select the store and buy its products, but consumers with unfavorable
attitudes will not select the store and not purchase the products there.
Peter and Olson – Retailers Attitude: one of the main focuses of the researchers is to figure
out the relation between attitude, intention and a person’s actual behavior. Based on the idea
of consistency, attitudes toward an object are generally anticipated to be related to behaviors
toward the object.
Fishbein – Retailers Attitude - “most market researchers believe, and operate under the
assumption, that the more favorable a person’s attitude toward a given product (or brand), the
more likely the person is to buy or use that product (or brand)

George BobinskriJr.Bringhamton – Retailers Attitude: retailers often advertise products
at “reduced” prices. Past research has suggested this is an effective way to appeal to
consumers; but recent evidence indicates growing consumer mistrust of this type of
advertising claim. This paper presents an experiment that suggests consumer perceptions of
retail price reductions may depend on the rationale the retailer provides for the reductions.
Dena Cox and Anthony Cox – Retailers Attitude: Marking up to mark down and referring
to a fictions “regular” price in retail advertising can deceive consumers and cause consumer
injury. The practice, known as high-low pricing, has become widespread in the intensively
competitive retail environment. Consumers respond to this practice by drawing one of the
several inferences about the value of the product and the prevailing competitive price.
Whether the consumer is deceived depends on the inference drawn. This paper integrates
legal, public policy, consumer behavior, and retailing perspectives to examine the issue and
the purpose retailer and regulatory solutions.
Larry Friedman; “A person or in the business of buying and selling securities of their own
account, whether through a broker or otherwise. A dealer is defined by a fact it is acts as a
principal in trading for it’s owned as agent in executing orders on behalf of its clients. A
dealer is also disinfect from the trading in that buying and selling securities is a part of its
regular business, while a trade buys and sells securities for his own or her own account but
not on a business basis “
(“http://www.investopedia/terms/d/dealers.asp”)
David A. Aaker, ”Individual or firm that buys good from a producer or distributors for
wholesale or retail selling unlike a distributors , a dealer is a principal and not an agent.”
(“http://www.businessdictionary.com/definition/retailer.htm”)

Jay Conrad Levinson,“Dealers wants high marginal gain from the manufactures. The main
objectives of dealership is earning profits. Dealership business is different from other
business.”
(“http://www.scribd.com/doc/44372/A-STUDY-ON-DEALERE2%3%satisfaction”)
Edward de Boron,” An individual or entity ,such as a securities firm, when it acts a
principal and stands ready to buy and sells for its own account .more generally as an
individual or entity which buys and sells products and hold an inventory.
(“http://www.investorswords.com/1300/retailer.html/ixxYbobyxi”)
John Kenneth Galbraith,” A person or business firm acting as a middle man to facilitate
distribution of securities or goods .typically , a dealer buys for his or own account as an
agent .the dealer’s profits or loss is the difference between the price he pays and the price he
receives for the same security or goods. The same individual or company, at different times,
function as a dealer or a broker, who buys and sells for his clients’ accounts.”
(“http://www.investordictionary.com/definition/dealer”)
Stafford Beer,” A pre-approved bank, broker/dealer or other financial institution that is able
to make business deals with the U.S. Federal Reserve, such as underwriting new government
debt. These dealers must meet certain liquidity and quality requirements as well as provide a
valuable flow of information to the fed about the state of the worldwide markets.”
(“http://www.investopedia.com/terms/d/primary retailer.asp”)
Hugh Mackay,” A market maker in a dealer market stakes its own capital to provide
liquidity to investors .the primary mode of risk control for the market maker is therefore the
use of the bid-ask spread ,which represents a tangible cost to investors.”
(“http://www.investopedia.com/terms/d/dealersmarket.asp”)

Neil Rachham,” A market in which transaction occur between principals acting as dealers
buying and selling for their own accounts, rather than between brokers acting as agents for
buyers and sellers. One example is the market for Treasuries.”
(“http://www.investorwords.com/1302/dealermarket.html#ixzzzYdjWO”)
AI Ries,”A market where market makers can buy and sell for their own account or for
customer accounts .usually, at least one side of the transaction is conducted on behalf of the
dealers account. A market in which securities are bought and sell through a network of
dealers who buy, sell and take position in various security issues.”
(“http://www.yourdictionary.com/dealer-market”)
Theodore Levitt,” dealers opinion is a functional at perceived performance and expectation
.feelings of satisfaction arise when dealers compare their perceptions of the performance of a
product or service to their desire and expectations. If the perceived performance equals or
exceeds as a dealers expectation, then the dealers is satisfied. But if perceives performance
falls short of his expectations, then the dealer is satisfied.”
(“http://www.marketingdealerssatisfaction.com.au/features/gurus.html”)
2.6 STATEMENT OF THE PROBLEM
In order to survive the present market, to increase sales and to promote safety
products through customer satisfaction, companies need information about its overall
performance when compared with the activities of the competitors. For this, company was

needed to analyse the company's position and market trend. To find out the company's
strength and weakness in comparison with the competitors.

ANALYSIS, INTERPRETATION &
CONCLUSION

3.1 RESEARCH METHODOLOGY
Research methodology is way to systematically solve the research problem. It is a
plan of action for a research project and explains in detail how data are collected and
analyzed. Research Methodology may be understood as a science of studying how research
is done scientifically. It can cover a wide range of studies from simple description and
investigation to the construction of sophisticated experiment.
A clear objective provides the basis of design of the project. Since the main
objective of this study is to identify the customers preference, expectation and perception. It
was decided to use descriptive research design include, surveys and fact-findings enquires of
different kinds, which found out to be the most suitable design in order to carry out the
project.
3.1.1 MEANING OF RESEARCH
Research is an art of scientific investigation. The advanced learner’s dictionaries of
current English lay down the meaning of research as, “a careful investigation (or) inquiry
especially through search for new facts in any branch of knowledge”. Redmen and Mary
research as a “systematic effort to gain knowledge”.
3.1.2 RESEARCH DESIGN
A Research design is plan that specifies the objectives of the study, method to be
adopted in the collection of the data, tools in analysis of data and helpful to frame hypothesis.
“A research design is the arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to research purpose with economy in procedure”.
Research design is needed because it facilitates the smooth sailing of the various project
operations, thereby making the project as efficient as possible yielding maximal information
with minimal expenditure of effort time and money. Also it minimizes bias and maximizes
the reliability of the data collect.

3.1.3 DATA COLLECTION
The data collection pertaining to the study involves on the basis of primary data and
secondary data.
PRIMARY DATA
The primary data have been collected from customers by personal interview by
selecting consumers belonging to the Customers of Retailers.
SECONDARY DATA
The secondary data is undertaken only among the domestic sales department within
the organization.
TYPES OF QUESTIONNAIRE
Questionnaire was constructed in two formats
i. Dichotomous
ii. Multiple choice
3.1.4 SAMPLE DESIGN
GEOGRAPHICAL AREA
The study is conducted in an around Tamilnadu state.
DURATION OF PROJECT
The duration of project work is about 30 days
POPULATION
Population for this research is set of dealers those who are dealing with MIDAS in an
around Tamilnadu state and the population is 156 dealers and retailers.
SAMPLE UNITS
The sampling units used by the researcher for this research, are those who are dealing
MIDAS.
SAMPLE SIZE
The number of samples collected by the researcher is 80 dealers and retailers.

3.1.5 STATISTICAL TOOLS
The following statistical techniques have been for the study
1. Percentage Analysis.
2. Chi-square Test.
3. Correlation Co-efficient.
PERCENTAGE METHOD
The percentage method was extensively used for findings various details. It is used for
making comparison between two or more series of data. It can be generally calculated.
Percentage of customers is this project Percentage method test was used. The following are
the formula
No of Respondent
Percentage of Respondent = x 100
Total no. Of Respondents
CHI-SQUARE TEST
The chi-square test has been used to find the relationship between variables, as it is applicable
for cross-tabulated data. This test has been used to determine whether or not there is any
association statistically, between the variables in data collected. The chi-square contingency
table has been used, as it is appropriate for the hypothesis of independence between two
nominally scaled variables.
Chi square (χ2
) = Σ (Oij-Eij)2 / Eij
Where
Oij= Observed frequency of the cell in ith roe and jth column
Eij= Expected frequency of the cell in ith row and jth column
E = Expected frequency
O = Observed frequency

CORRELATION CO-EFFICIENT
To test whether a significant relationship between after sales service and transportation
given by MIDAS SAFETY
𝑟 =
𝑁∑𝑋𝑌 − ∑𝑋∑𝑌
√Nx2 − (∑X)2 N∑Y2 − (∑Y)2

3.2DATA ANALYSIS AND INTERPRETATION
TABLE: 3.2.1
Experience in dealership
S.No CRITERIA RESPONDENTS PERCENTAGE
1. less than 1 year 6 7
2. 1-3 years 20 25
3. 4-7 years 39 49
4. 8-10 years 12 15
5. Above 10 years 3 4
Total 80 100
Source: primary source
CHART: 3.2.1
INTERPRETATION
From the above table it observed that 4% are having above ten years’ experience and 15% are
in the business of about 8-10 years. The other 49% have 4-7 years of experience, 25% of the
dealers have 1-3 years’ experience and the rest 0f 7% are having less than 1 year experience
6
20
39
12
3
7
25
49
15
4
LE S S T H A N 1Y E A R 1- 3 Y E A RS 4- 7 Y E A RS 8- 10 Y E A RS A BOVE 10 Y E A RS
Experience in dealership
RESPONDENTS PERCENTAGE

TABLE: 3.2.2
Dealing with MIDAS SAFETY
1. less than 1 year 6 7
2. 1-3 years 20 25
3. 4-7 years 39 49
4. 8-10 years 12 15
5. Above 10 years 3 4
Total 80 100
CHART: 3.2.2
INTERPRETATION
From the above table it observed 4% are having above ten years’ experience and 15% are in
the business of about 8-10 years. The other 49% have 4-7 years of experience, 25% of the
dealers have 1-3 years’ experience and the rest 0f 7% are having less than 1 year experience.
6
20
39
12
3
7
25
49
15
4
LE S S T H A N 1Y E A R 1- 3 Y E A RS 4- 7 Y E A RS 8- 10 Y E A RS A BOVE 10 Y E A RS
Dealing with MIDAS SAFETY

TABLE: 3.2.3
Quality of MIDAS SAFETY
1. Very good 25 32
2. Good 24 30
3. Neutral 16 20
4. Poor 13 15
5. very poor 2 3
Total 80 100
CHART: 3.2.3
INTERPRETATION
From the above table it observed 32% of the dealers rated very good toward the quality of
MIDAS SAFETY ,30% of dealers rated good,20% of dealers rated neutral,15% of dealers
rated poor and remaining 03% rated very poor toward quality of MIDAS SAFETY.
25
24
16
13
2
32
30
20
15
3
VE RY GOOD GOOD NE UT RA L P OOR VE RY P OOR
Quality of MIDAS SAFETY

TABLE: 3.2.4
Factors enable you to be the dealer of MIDAS SAFETY
1. Promotions scheme 14 18
2. Quality 15 19
3. Company Policy 21 26
4. Margin 17 22
5. Service 13 15
Total 80 100
CHART: 3.2.4
INTERPRETATION
From the above table it observed 26% of the dealers are dealing with MIDAS SAFETY for
its Company Policy, 19% for quality, 18% for Promotions scheme, 19% of dealers are
dealing for margin and remaining 4% are dealing by seeing Service.
14
15
21
17
13
18
19
26
22
15
P ROMOT IONS
S C H E ME
QUA LIT Y C OMP A NY P OLIC Y MA RGIN S E RVIC E
Factors enable you to be the dealer of MIDAS SAFETY

TABLE: 3.2.5
Credit Period given by MIDAS SAFETY
1. Very good 25 32
2. Good 25 32
3. Neutral 9 10
4. Poor 10 12
5. very poor 11 14
Total 80 100
CHART: 3.2.5
INTERPRETATION
From the above table it observed 32% of the dealers rated very good toward the Credit period
of MIDAS SAFETY,32% of dealers rated good,10% of dealers rated neutral 10% of dealers
rated poor and remaining 14% rated very poor toward Credit period of MIDAS SAFETY.
25
25
9
10
11
32
32
10
12
14
Credit Period given by MIDAS SAFETY

TABLE: 3.2.6
Promotional activities given by MIDAS SAFETY
1. Very good 19 24
2. Good 24 30
3. Neutral 13 16
4. Poor 13 16
5. Very poor 11 14
Total 80 100
CHART: 3.2.6
INTERPRETATION:
From the above table it observed that promotion activities carried out by MIDAS SAFETY s
is found to be satisfactory. About 24% of the dealers found very good and 30% of the dealers
found are good. 16% dealers are Neutral, 16% dealers are Poor and the rest 06% of the
dealers are reporting Very poor. The promotion activities are can be still improved according
their opinion.
19
24
13
13
11
24
30
16
16
14
Promotional activities given by MIDAS SAFETY

TABLE: 3.2.7
Price of MIDAS SAFETY
1. Very High 24 30
2. High 29 36
3. Average 16 21
4. Low 16 7
5. Very Low 5 6
Total 80 100
CHART: 3.2.7
INTERPRETATION
From the above table it observed 30% of the dealers rated Very high toward the price of
MIDAS SAFETY, 36% of dealers rated High price, 21% of dealers rated Average, 7% of
dealers rated low and remaining 06% rated Very Low toward quality of MIDAS SAFETY.
24
29
16
6
5
30
36
21
7
6
VE RY H IGH H IGH A VE RA GE LOW VE RY LOW
Price of MIDAS SAFETY

TABLE: 3.2.8
Promotional activity do you prefer in MIDAS SAFETY
1. Discounts 15 19
2. Gifts 13 16
3. Prizes 12 15
4. Offers 29 36
5. Combo offers 11 14
Total 80 100
CHART: 3.2.8
INTERPRETATION
From the above table it observed that Most of the dealers are influenced by the offer offering
to them. Hence the 36% of the dealers are influenced by offer, 15% are influenced by Prizes,
14% of the dealers are influenced by combo offer, 16% are influenced by Gifts, and 19% are
influenced by Discount provided by MIDAS SAFETY.
15
13
12
29
11
19
16
15
36
14
DIS C OUNT S GIF T S P RIZE S OF F E RS C OMBO OF F E RS
Promotional activity do you prefer in MIDAS SAFETY

TABLE: 3.2.9
Expected quantity of MIDAS SAFETY is supplied to you in time
1. YES 60 75
2. NO 20 25
Total 80 100
CHART: 3.2.9
INTERPRETATION
From the above table it observed that 75% of dealers are satisfied with the supply of MIDAS
SAFETY with in time and remaining 25% are dissatisfied.
60
20
75
25
Y E S NO
Expected quantity of MIDAS SAFETY is supplied to you in time

TABLE: 3.2.10
Dealing with any other company
1. YES 72 90
2. NO 8 10
Total 80 100
CHART: 3.2.10
INTERPRETATION
From the above table it observed that 10% of the dealers are dealing with other companies
and 90% deal only MIDAS SAFETY.
72
8
90
10
Y E S NO
Dealing with any other company

TABLE:3.2.11
Factors that you expect from MIDAS SAFETY
1. Promotional schemes 8 10
2. Sales follow up 28 35
3. Service 17 22
4. Credit facilities 27 33
Total 80 100
CHART: 3.2.11
INTERPRETATION
From the above table it observed that want the support of sales follows, about 35% of
dealers want the support of sales follows, 33% of dealers wants the support of credit
facilities, 22% of dealers wants the support of Service, and remaining 10% of dealers wants
the support of promotional activities.
8
28
17
27
10
35
22
33
P ROMOT IONA L S C H E ME S S A LE S F OLLOW UP S E RVIC E C RE DIT F A C ILIT IE S
Factors that you expect from MIDAS SAFETY

TABLE: 3.2.12
Recommend your customer about MIDAS SAFETY
1. YES 71 88
2. NO 09 12
Total 80 100
CHART: 3.2.12
INTERPRETATION
From the above table it observed that 88% of dealers recommend to their customers about
MIDAS SAFETY and remaining 12% of dealers do not recommend MIDAS SAFETY to
their customers.
71
9
88
12
Y E S NO
Recommend your customer about MIDAS SAFETY

TABLE: 3.2.13
Complaints about MIDAS SAFETY
1. YES 12 15
2. NO 68 85
Total 80 100
CHART: 3.2.13
INTERPRETATION
From the above table it observed that 85% of dealers are not having any complaints with
MIDAS SAFETY and remaining 15% or dealers are having some complaints with MIDAS
SAFETY.
12
68
15
85
Y E S NO
Complaints about MIDAS SAFETY

TABLE: 3.2.14
MIDAS SAFETY transportation
1. Highly Satisfied 26 33
2. Satisfied 19 24
3. Moderate 14 17
4. Dissatisfied 13 16
5. Highly Dissatisfied 8 10
Total 80 100
CHART: 3.2.14
INTERPRETATION
From the above table it observed that 33% of the dealers are Highly Satisfied toward the
Transportation of MIDAS SAFETY, 24% of dealers are satisfied, 17% of dealers are
Moderate, 16% of dealers are dissatisfied and remaining 10% are dissatisfied towards
Transportation of MIDAS SAFETY.
26
19
14
13
8
33
24
17
16
10
H IGH LY S A T IS F IE D S A T IS F IE D MODE RA T E DIS S A T IS F IED H IGH LY
DIS S A T IS F IED
MIDAS SAFETY transportation

TABLE: 3.2.15
After sales service given by MIDAS SAFETY
1. Highly Satisfied 35 44
2. Satisfied 20 25
3. Moderate 18 22
4. Dissatisfied 5 6
5. Highly Dissatisfied 2 3
Total 80 100
CHART3.2.15
INTERPRETATION
From the above table it observed that 44% of the dealers are highly satisfied toward the after
sales service of MIDAS SAFETY, 25% of dealers are satisfied, 22% of dealers are Moderate,
6% of dealers are dissatisfied and remaining 3% are Highly dissatisfied towards after sales
service of MIDAS SAFETY.
35
20
18
5
2
44
25
22
6
3
H IGH LY S A T IS F IE D S A T IS F IE D MODE RA T E DIS S A T IS F IE D H IGH LY
DIS S A T IS F IED
After sales service given by MIDAS SAFETY

TABLE: 3.2.16
Any suggestions to improve the Quality of MIDAS SAFETY
1. YES 78 97
2. NO 2 3
Total 80 100
CHART: 3.2.16
INTERPRETATION
From the above table it observed that 3% of the dealers have suggestions to improve their
quality. The rest 97% of the dealers are satisfied with what they are offering in MIDAS
SAFETY.
78
2
97
3
Y E S NO
Any suggestions to improve the Quality of MIDAS SAFETY

TABLE: 3.2.17
Comparative to MIDAS which brand is better in promotional activity
1. JaycoSafety Products 6 7
2. Industrial
Safety Products
7 9
3. Fusionsafety products 15 15
4. Honey well pvt ltd 7 9
5. None of these 48 60
80 100
CHART: 3.2.17
INTERPRETATION
From the above table it observed that 60% of the dealers are saying none of
these are better in promotional activity when compare to MIDAS SAFETY, 9% of dealers are
saying Honey well pvt ltd are better in promotional activity when compare to MIDAS
SAFETY, 15% of dealers are saying Fusion safety products are better in promotional activity
when compare to MIDAS SAFETY, 9% of dealers are saying industrial safety products are
better in promotional activity when compare to MIDAS SAFETY, 15% of dealers are saying
Jayco safety products are better in promotional activity when compare to MIDAS SAFETY.
6
7
15
7
48
7
9
15
9
60
JA Y C OS A F E T Y
P RODUC T S
INDUS T RIA L S A F E T Y
P RODUC T S
F US IONS A F E T Y
P RODUC T S
H ONE Y W E LL P VT
LT D
NONE OF T H E S E
Comparative to MIDAS which brand is better in promotional activity

TABLE: 3.3.18
Media advertising are considered to be more effective
1. Print media 20 25
2. Electronic media 19 24
3. Radio 6 7
4. outdoor
advertisement
19 24
5. Any other media 16 20
80 100
CHART: 3.3.18
INTERPRETATION
From the above table it observed that 25% of the dealers are saying Print media are
considered to be more effective, 24% of the dealers are saying electronic media are
considered to be more effective, 7% of the dealers are saying radio are considered to be more
effective, 24% of the dealers are saying outdoor advertisement are considered to be more
effective, 20% of the dealers are saying some other media are considered to be more
effective.
20
19
6
19
16
25
24
7
24
20
P RINT ME DIA E LE C T RONIC ME DIA RA DIO OUT DOOR
A DVE RT IS E ME NT
A NY OT H E R ME DIA
Media advertising are considered to be more effective

TABLE: 3.2.19
Overall rating you give to MIDAS SAFETY
1. Very High 25 31
2. High 30 38
3. Average 10 13
4. Low 8 10
5. Very Low 7 8
Total 80 100
CHART: 3.2.19
INTERPRETATION
From the above table it observed that 31% of the dealers rated very good toward the overall
rating of MIDAS SAFETY,38% of dealers rated good,13% of dealers rated neutral,10% of
dealers rated poor and remaining 08% rated very poor toward overall rating of MIDAS
SAFETY.
25
30
10
8
7
31
38
13
10
8
Overall rating you give to MIDAS SAFETY

TABLE: 3.2.20
CORRELATION CO-EFFICIENT
Need for the test
To test whether is a significant relationship between transportation and after sales
service given by MIDAS SAFETY and SAFETY
TRANSPORTATION RESPONDENTS AFTER SALES
SERVICE
RESPONDENTS
Highly Satisfied 26 Highly Satisfied 35
Satisfied 19 Satisfied 20
Moderate 14 Moderate 18
Dissatisfied 13 Dissatisfied 5
Highly Dissatisfied 8 Highly
Dissatisfied
2
TABLE: 3.2.20.1
X Y 𝑿 𝟐
𝒀 𝟐 XY
26 35
676 1225 910
SSS19 20
361 400 380
14 18
196 324 252
13 5
169 25 65
8 2
64 4 16
∑X=80 ∑Y=80 ∑𝒙 𝟐
=1466 ∑𝒀 𝟐
=1978 ∑XY=1623

𝑟 =
𝑁∑𝑋𝑌 − ∑𝑋∑𝑌
√Nx2 − (∑X)2N∑Y2 − (∑X)2
5(1623)-(80)*(80)
R =-------------------------------------------------
√ (5*1466)-(80)2
√ (5*1978)-(80)2
Calculated value = 0.0043
Conclusion
There exists positive correlation. There is a significant relationship between after
sales service given by MIDAS SAFETY and SAFETY transportation.

TABLE: 3.2.21
CHI-SQUARE
The chi-square test has been used to find the relationship between variables, as it is applicable
for cross-tabulated data
Overall rating
Experience
in dealership
Very good Good Moderate Poor Very poor Total
<1 year 2 4 0 0 0 6
1-3years 8 5 5 2 0 20
4-7 years 16 14 4 3 2 39
8-10 years 1 6 0 3 2 12
>10 years 2 0 1 0 0 3
Total 29 29 10 8 4 80
NULL HYPOTHESIS
There is no significant difference between Experience in dealership and Overall rating
of MIDAS safety products.
ALTERNATIVE HYPOTHESIS
There is significant difference dealership and Overall rating of MIDAS safety
products.

TABLE: 3.2.21.1
S. No 𝑶 𝑰 𝑬 𝑰 𝑶 𝑰 − 𝑬 𝑰 [𝑶 𝑰 − 𝑬 𝑰]𝟐 [𝑶 𝑰 − 𝑬 𝑰]𝟐
𝑬 𝑰
1 2 2.1 0.1 0.01 0.004
2 4 2.1 1.9 3.61 1.719
3 0 0 0 0 0
4 0 0 0 0 0
5 0 0 0 0 0
6 8 7.2 0.8 0.64 0.088
7 5 7.2 2.2 4.84 0.672
8 5 2.5 2.5 6.25 2.5
9 2 2 0 0 0
10 0 0 0 0 0
11 16 14.1 1.9 3.61 0.256
12 14 14.1 0.1 0.01 0.0007
13 4 4.8 0.8 0.64 0.133
14 3 3.9 .09 0.0081 0.002
15 2 1.9 0.1 0.01 0.005
16 1 4.3 3.3 10.89 2.534
17 6 4.3 1.7 2.89 0.672
18 0 0 0 0 0
19 3 1.2 1.8 3.24 2.7
20 2 0.6 1.4 1.96 3.266
21 2 1.8 0.2 0.04 0.022
22 0 0 0 0 0
23 1 0.3 0.7 0.49 1.633
24 0 0 0 0 0
25 0 0 0 0 0
16.20

FORMULA
Chi square (χ2
) = Σ (Oij-Eij)2 / Eij
Level of significance
The tabulated value of chi – square (χ2
)
Degree of freedom = (r-1) (c-1)-1
= (5-1) (5-1)-1
= 15, α = 0.05
Calculated value = 16.20 Calculated value < Tabulated value so, alternative hypothesis is
selected.
Conclusion
There is significance difference between Experience in dealership and Overall rating
of MIDAS safety products.

3.3 Findings
 Most of the dealers 49% have 4-7 years of experience in dealership among that they
are dealing with MIDAS SAFETY.
 Most of the dealers rated that the Quality of MIDAS SAFETY is very good
 About 85% of dealers are not having any complaints with MIDAS SAFETY
 Minimum of the dealers also deal with other brands to satisfy the need of various
customers.
 About 10% of the dealers are dealing with other companies and 90% deal only
MIDAS SAFETY.
 About 64% of the dealers rated good toward the Credit period of MIDAS SAFETY.
 About 80 dealers, 75% of dealers are satisfied with the supply of MIDAS SAFETY
with in time and remaining 25% are dissatisfied.
 About 66% of the dealers rated high toward the price of MIDAS SAFETY.
 About 88% of dealers recommend to their customers about MIDAS SAFETY.
 According to dealers print and electronic media are consider to be more effective to
promote MIDAS SAFETY.
 About 57% of the dealers are satisfied toward the Transportation of MIDAS
SAFETY.
 About 69% of the dealers are satisfied toward the after sales service of MIDAS
SAFETY.
 About 3% of the dealers have suggestions to improve their quality of MIDAS
SAFETY.
 About 60% of the dealers are saying none of these are better in promotional activity
when compare to MIDAS SAFETY
 About 25% of the dealers are saying Print media are considered to be more effective.
 Overall 69% of the dealers rated MIDAS SAFETY as Good.

3.4 Suggestions
 Dealers should be encouraged through arranging special meetings.
 Promotional activities should be improved like discounts, gifts, prizes etc.
 As media impact is more, so company should go for more advertisements in mass
media and outdoor advertisements to promote their brand.
 In time delivery (service) should be improved.
 Improve awarding the dealers who make the highest turnover yearly
 Most of the dealers report price is below the satisfactory level for the product.
 The company should have the credit period given to each dealer, because most dealers
are well satisfied with good credit period.

3.5 CONCLUSIONS
MIDAS SAFETY product is one of the fast moving brands in India. The company is
holding a good market value which is the result of efforts made by the company management
and the executives.
From the market survey we can conclude that:
1. Supply and quality factors are fetching to the movement of brand.
2. The company is having a good dealer network and it is maintaining good relations with
them i.e., the service rate of the company is good.
3. The price of MIDAS SAFETY is matching with the quality of the safety products.
4. With the ideal promotional strategies and increasing the satisfactory level of the dealers the
company can glow and become a market leader in the future.

BIBILIOGRAPHY
BOOKS:
1. Kothari, C.R., Research Methodology-Methods & Techniques, New Delhi, New Age
International (P) Ltd., Second Edition, 2004.
2. Gupta, S.P., Statistical Methods, New Delhi, Sultan Chand & Sons Publishers, Thirty
Fourth Editions, 2005.
3. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Marketing Management, New
Delhi, Twelfth Edition, 2006.
4. Retailing management, Levy,weitz,pandit, Tata McGraw Hill
5. Principles of Marketing, V.S.RamaSwamy, Prentice Hall India
WEBSITES:
1. http://www.midassafety.com/
2. www.encyclopedia.com/dealership
3. www.msn.com/market On Customer opinion
4. www.wikipedia.com/consumer durables
5. www.tutorial4u.com/consumer behaviour
6. www.scribd.com/retailer

QUESTIONNAIRE
A STUDY OF DEALERS & RETAILER OPIONION TOWARDS SAFETY
PRODUCTS IN MIDAS
01. Name:
02. Address:
03. Experience in dealership:
(a) Less than 1 year (b) 1-3 years
(c) 4-7 years (d) 8-10 years
(e) Above 10 years
04. Are you dealing with other companies?
(a) Yes (b) No
If yes, specify
___________________________________________
05. What is overall rating you give to MIDAS SAFETY?
(a) Very Good (b) Good
(c) Satisfactory (d) Poor
(e) Very poor
06. How long you are dealing with MIDAS SAFETY?
(a) Less than 1 year (b) 1-3 years
(c) 4-7 years (d) 8-10 years
(e) Above 10 years

07. Whether the expected quantity of MIDAS SAFETY is supplied to you in time?
(a) Yes (b) No
08. Do you have any complaints about MIDAS SAFETY?
(a) Yes (b) No
If yes, specify the reason,
09. Which factor enables you to be the dealer of MIDAS SAFETY?
(a) Promotional Scheme (b) Quality
(c) Company Policy (d) Margin
(e) Service
10. What are the factors that you expect from MIDAS SAFETY?
(a) Promotional Scheme (b) Sales follow-up
(c) Service (d) Credit Facility
11. What do you feel about credit period given by MIDAS SAFETY?
(c) Neutral (d) Poor
(e) Very poor
12. How do you feel about MIDAS SAFETY transportation?
(a) Highly Satisfied (b) Satisfied
(c) Moderate (d) Dissatisfied
(e) Highly Dissatisfied
13. What type of promotional activity do you prefer with MIDAS SAFETY?
(a) Discount (b) Gift (c) Prize
(d) Offers (e) Combo offers

14. What do you think about Promotion Activities given by MIDAS SAFETY?
(e) Very poor
15. Which of the following media advertising are considered to be more effective?
(a) Print media (b) Electronic media
(c) Radio (d) out door advertisement
(e) Any other media
16. What do you feel about the Price of MIDAS SAFETY?
(a) Very High (b) High
(c) Average (d) Low
(e) Very low
17. Do you recommend your customers about MIDAS SAFETY?
(a) Yes (b) No
If Yes/No, specify the reason,
18. Do you have any suggestions to improve the quality of MIDAS SAFETY?
(a) Yes (b) No
If Yes/No, specify the reason,
19. What do you feel about Quality of MIDAS SAFETY?
(e) Very poor

20. What do you feel about after sales service given by MIDAS SAFETY?
(a) Highly Satisfied (b) Satisfied
(c) Moderate (d) Dissatisfied
(e) Highly Dissatisfied
21. Comparative to MIDAS which brand is better in promotional activity?
(a) Jayco Safety Products (b) Industrial Safety Products
(c) Fusion safety products (d) Honey well Pvt ltd
(e) None of these
…………………………………………………………………………

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