The document provides an overview of key topics related to business environment including economic factors, socio-cultural factors, technological factors, macroeconomic environment, financial environment, industrial environment, characteristics of business, Indian companies in the Fortune 500 list, government control, diversification strategies, globalization, nature of competition, business challenges, internal and external environment, micro and macro environment, economic and non-economic factors, tools for analyzing the environment like PEST analysis and SWOT analysis, relevance of WTO for Indian companies, and rankings of most competitive cities in India.

1. Introduction to Business Environment

7. Characteristics of Business

10. Rank Company Revenues ($ millions) Profits ($ millions) 1 Wal-Mart Stores 408214 14335 2 Royal Dutch Shell 285129 12518 3 Exxon Mobil 284650 19280 4 BP 246138 16578 5 Toyota Motor 204106 2256 6 Japan Post Holdings 202196 4849 7 Sinopec 187518 5756 8 State Grid 184496 -343 9 AXA 175257 5012 10 China National Petroleum (CNPC) 165496 10272

25. Micro Environment of a typical car manufacturer Potential Supplier Potential Customers Customers Pressure Groups For Supplies For Customers Potential Dealers Government Local Communities Components Supplier Customers Car Dealers Competitors Stakeholders Car Manufacturer

36. Overview of Business Environment Non - Economic Environment MACRO ENVIRONMENT ECONOMIC Environment MICRO ENVIRONMENT BUSINESS Internal Environment Values, Mission & Objectives. Human Resources, Co. Image & Brand Equity TECHNOLOGICAL FACTORS MARKETING INTERMEDIARIES DEMOGRAPHIC FACTORS SOCIAL CULTURAL FACTORS