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Babasab Patil
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Topic 5: Product, Services, and Branding Strategy 8
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],8-2
Chapter Outline – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-3
Chapter Outline –cont’d ,[object Object],[object Object]
Part 1 - What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-4
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-5
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],8-6 Products, Services, and Experiences
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],8-7 1.2 Levels of Product and Services
Levels of Product and Services – cont’d Core benefit Or Service Packaging Features Design Brand Name Quality level Installation After-sale service warranty Delivery and Credit Augmented product Actual Product Core Product
PART 2-PRODUCT CLASSIFICATIONS ,[object Object],[object Object],[object Object],8-9
[object Object],[object Object],[object Object],[object Object],[object Object],8-10 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-12 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],8-15 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],8-16 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],8-17 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],8-18 2.3 Organizations, Persons, Places, and Ideas PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-19 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],8-21 ,[object Object],[object Object],PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-22 PART 3 : Individual Product and Service Decisions
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-27
[object Object],[object Object],8-29 PART 3 : Individual Product Decisions -Cont’d
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-42 PART 3 : Individual Product Decisions -Cont’d
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-45
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-49
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-52
[object Object],[object Object],[object Object],[object Object],[object Object],8-53 PART 3 : Individual Product Decisions -Cont’d
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],8-33 PART 4 : PRODUCT LINE DECISIONS
Product line Decisions – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-38
[object Object],[object Object],[object Object],8-39 PART 5: PRODUCT MIX DECISIONS
PART 5: PRODUCT MIX DECISIONS –con’td ,[object Object],[object Object]
PART 5: PRODUCT MIX DECISIONS –con’td ,[object Object],[object Object],[object Object],[object Object]
PART 6 : Services Marketing ,[object Object],[object Object],[object Object],[object Object]
PART 6 : Services Marketing –cont’d ,[object Object],[object Object],[object Object]
Services Marketing – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-57
Services Marketing – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],8-59
Services Marketing -cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-63
TOPIC 7 – THE END

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mkt notes

  • 1. Topic 5: Product, Services, and Branding Strategy 8
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  • 9. Levels of Product and Services – cont’d Core benefit Or Service Packaging Features Design Brand Name Quality level Installation After-sale service warranty Delivery and Credit Augmented product Actual Product Core Product
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  • 41. TOPIC 7 – THE END