Enviar búsqueda
Cargar
Badgeviile Summit, Engage 2012 - Keynote: The Secret Sauce for Building Digital Relationships
•
Descargar como PPTX, PDF
•
1 recomendación
•
1,103 vistas
Badgeville, Inc.
Seguir
Speaker : Sarah Rotman Epps, Senior Analyst · Forrester Research
Leer menos
Leer más
Tecnología
Desarrollo personal
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 16
Descargar ahora
Recomendados
How to build a business case: Six steps to advance your social initiative, pr...
How to build a business case: Six steps to advance your social initiative, pr...
SocialMedia.org
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch, The Minnesota Search Engine Marketing Association
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
Search Engine Journal
One Mobile Media Power Point
One Mobile Media Power Point
Mike Esser
Badgeville Summit, Engage 2012
Badgeville Summit, Engage 2012
Badgeville, Inc.
Omni-Channel – hype or reality?
Omni-Channel – hype or reality?
Jacada
Digiday Brand Conference: ROI in a World Gone Social: Forrester
Digiday Brand Conference: ROI in a World Gone Social: Forrester
Digiday
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...
SparkPost
Recomendados
How to build a business case: Six steps to advance your social initiative, pr...
How to build a business case: Six steps to advance your social initiative, pr...
SocialMedia.org
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch, The Minnesota Search Engine Marketing Association
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
Search Engine Journal
One Mobile Media Power Point
One Mobile Media Power Point
Mike Esser
Badgeville Summit, Engage 2012
Badgeville Summit, Engage 2012
Badgeville, Inc.
Omni-Channel – hype or reality?
Omni-Channel – hype or reality?
Jacada
Digiday Brand Conference: ROI in a World Gone Social: Forrester
Digiday Brand Conference: ROI in a World Gone Social: Forrester
Digiday
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...
SparkPost
Social Intelligence Webinar
Social Intelligence Webinar
expionsmms
The Future of the Web Will Be Driven by First-Party Data
The Future of the Web Will Be Driven by First-Party Data
Tinuiti
CMOs: Transforming Marketing into a Growth Engine
CMOs: Transforming Marketing into a Growth Engine
Marketo
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Rapt Media
Adaptive Apps: Reimagining the Future - Forrester
Adaptive Apps: Reimagining the Future - Forrester
Apigee | Google Cloud
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
Dr. Natalie Petouhoff
Design Your Customer Community For Maximum Engagement
Design Your Customer Community For Maximum Engagement
Get Satisfaction
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Findly
Making Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate Leggett
SugarCRM
Combining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital Differentiation
AT Internet
Turning Big Data into More Effective Customer Experiences
Turning Big Data into More Effective Customer Experiences
NG DATA
Short briefing deck
Short briefing deck
Rob Begg
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
Dr. Natalie Petouhoff
Siren Social Discovery
Siren Social Discovery
SusieLeeSiren
Siren Social Discovery
Siren Social Discovery
SusieLeeSiren
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
LinkedIn Talent Solutions
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
SnapApp
AgileLIVE Webinar: Adding UX Value to Agile Development
AgileLIVE Webinar: Adding UX Value to Agile Development
VersionOne
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7
SugarCRM
7 Habits of Best B2B Digital Marketers
7 Habits of Best B2B Digital Marketers
Siteworx LLC
How to Build a Culture of Analytics
How to Build a Culture of Analytics
Badgeville, Inc.
Turning Sales Enablement into Sales Success with Badgeville and CDW
Turning Sales Enablement into Sales Success with Badgeville and CDW
Badgeville, Inc.
Más contenido relacionado
Similar a Badgeviile Summit, Engage 2012 - Keynote: The Secret Sauce for Building Digital Relationships
Social Intelligence Webinar
Social Intelligence Webinar
expionsmms
The Future of the Web Will Be Driven by First-Party Data
The Future of the Web Will Be Driven by First-Party Data
Tinuiti
CMOs: Transforming Marketing into a Growth Engine
CMOs: Transforming Marketing into a Growth Engine
Marketo
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Rapt Media
Adaptive Apps: Reimagining the Future - Forrester
Adaptive Apps: Reimagining the Future - Forrester
Apigee | Google Cloud
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
Dr. Natalie Petouhoff
Design Your Customer Community For Maximum Engagement
Design Your Customer Community For Maximum Engagement
Get Satisfaction
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Findly
Making Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate Leggett
SugarCRM
Combining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital Differentiation
AT Internet
Turning Big Data into More Effective Customer Experiences
Turning Big Data into More Effective Customer Experiences
NG DATA
Short briefing deck
Short briefing deck
Rob Begg
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
Dr. Natalie Petouhoff
Siren Social Discovery
Siren Social Discovery
SusieLeeSiren
Siren Social Discovery
Siren Social Discovery
SusieLeeSiren
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
LinkedIn Talent Solutions
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
SnapApp
AgileLIVE Webinar: Adding UX Value to Agile Development
AgileLIVE Webinar: Adding UX Value to Agile Development
VersionOne
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7
SugarCRM
7 Habits of Best B2B Digital Marketers
7 Habits of Best B2B Digital Marketers
Siteworx LLC
Similar a Badgeviile Summit, Engage 2012 - Keynote: The Secret Sauce for Building Digital Relationships
(20)
Social Intelligence Webinar
Social Intelligence Webinar
The Future of the Web Will Be Driven by First-Party Data
The Future of the Web Will Be Driven by First-Party Data
CMOs: Transforming Marketing into a Growth Engine
CMOs: Transforming Marketing into a Growth Engine
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Adaptive Apps: Reimagining the Future - Forrester
Adaptive Apps: Reimagining the Future - Forrester
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalie
Design Your Customer Community For Maximum Engagement
Design Your Customer Community For Maximum Engagement
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Webinar Deck: 5 Improvements You Must Make To Your Recruiting Strategies
Making Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate Leggett
Combining Analytics and Experience For Digital Differentiation
Combining Analytics and Experience For Digital Differentiation
Turning Big Data into More Effective Customer Experiences
Turning Big Data into More Effective Customer Experiences
Short briefing deck
Short briefing deck
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
KeyNote: Who Will lead the Revolution in Social Media and Big Data? IT or The...
Siren Social Discovery
Siren Social Discovery
Siren Social Discovery
Siren Social Discovery
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
Building Communities of Talent: The Power of Content Marketing and Nurturing ...
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
AgileLIVE Webinar: Adding UX Value to Agile Development
AgileLIVE Webinar: Adding UX Value to Agile Development
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7
7 Habits of Best B2B Digital Marketers
7 Habits of Best B2B Digital Marketers
Más de Badgeville, Inc.
How to Build a Culture of Analytics
How to Build a Culture of Analytics
Badgeville, Inc.
Turning Sales Enablement into Sales Success with Badgeville and CDW
Turning Sales Enablement into Sales Success with Badgeville and CDW
Badgeville, Inc.
Addressing the crisis in employee engagement.
Addressing the crisis in employee engagement.
Badgeville, Inc.
Bringing Gamification Rewards and Incentives Across All Social Networks
Bringing Gamification Rewards and Incentives Across All Social Networks
Badgeville, Inc.
Drive Customer Engagement with Gamification
Drive Customer Engagement with Gamification
Badgeville, Inc.
Future Workplace and Badgeville: The Consumerization of HR
Future Workplace and Badgeville: The Consumerization of HR
Badgeville, Inc.
Enterprise Gamification Best Practices: What to do, What to expect
Enterprise Gamification Best Practices: What to do, What to expect
Badgeville, Inc.
Webinar: Driving Innovation Across an Enterprise with Booz Allen Hamilton
Webinar: Driving Innovation Across an Enterprise with Booz Allen Hamilton
Badgeville, Inc.
Expert Summer Series: Future of work
Expert Summer Series: Future of work
Badgeville, Inc.
Webinar series summer part two
Webinar series summer part two
Badgeville, Inc.
Expert Summer Series Kickoff: Enterprise Gamification
Expert Summer Series Kickoff: Enterprise Gamification
Badgeville, Inc.
How to Measure Success with Gamification
How to Measure Success with Gamification
Badgeville, Inc.
How to Get Started with Gamification
How to Get Started with Gamification
Badgeville, Inc.
Driving Employee Engagement with Gamification
Driving Employee Engagement with Gamification
Badgeville, Inc.
The Science of Community Engagement Metrics
The Science of Community Engagement Metrics
Badgeville, Inc.
Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community
Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community
Badgeville, Inc.
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville, Inc.
Badgeville Summit, Engage 2012 - KEYNOTE: Proving the Value of Gamificatio...
Badgeville Summit, Engage 2012 - KEYNOTE: Proving the Value of Gamificatio...
Badgeville, Inc.
Badgeville Summit, Engage 2012 - Presentation : Gamifying Retail Loyalty Stra...
Badgeville Summit, Engage 2012 - Presentation : Gamifying Retail Loyalty Stra...
Badgeville, Inc.
Badgeville Summit, Engage 2012 - Case Study : Autodesk Gamifies Software Tria...
Badgeville Summit, Engage 2012 - Case Study : Autodesk Gamifies Software Tria...
Badgeville, Inc.
Más de Badgeville, Inc.
(20)
How to Build a Culture of Analytics
How to Build a Culture of Analytics
Turning Sales Enablement into Sales Success with Badgeville and CDW
Turning Sales Enablement into Sales Success with Badgeville and CDW
Addressing the crisis in employee engagement.
Addressing the crisis in employee engagement.
Bringing Gamification Rewards and Incentives Across All Social Networks
Bringing Gamification Rewards and Incentives Across All Social Networks
Drive Customer Engagement with Gamification
Drive Customer Engagement with Gamification
Future Workplace and Badgeville: The Consumerization of HR
Future Workplace and Badgeville: The Consumerization of HR
Enterprise Gamification Best Practices: What to do, What to expect
Enterprise Gamification Best Practices: What to do, What to expect
Webinar: Driving Innovation Across an Enterprise with Booz Allen Hamilton
Webinar: Driving Innovation Across an Enterprise with Booz Allen Hamilton
Expert Summer Series: Future of work
Expert Summer Series: Future of work
Webinar series summer part two
Webinar series summer part two
Expert Summer Series Kickoff: Enterprise Gamification
Expert Summer Series Kickoff: Enterprise Gamification
How to Measure Success with Gamification
How to Measure Success with Gamification
How to Get Started with Gamification
How to Get Started with Gamification
Driving Employee Engagement with Gamification
Driving Employee Engagement with Gamification
The Science of Community Engagement Metrics
The Science of Community Engagement Metrics
Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community
Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The B...
Badgeville Summit, Engage 2012 - KEYNOTE: Proving the Value of Gamificatio...
Badgeville Summit, Engage 2012 - KEYNOTE: Proving the Value of Gamificatio...
Badgeville Summit, Engage 2012 - Presentation : Gamifying Retail Loyalty Stra...
Badgeville Summit, Engage 2012 - Presentation : Gamifying Retail Loyalty Stra...
Badgeville Summit, Engage 2012 - Case Study : Autodesk Gamifies Software Tria...
Badgeville Summit, Engage 2012 - Case Study : Autodesk Gamifies Software Tria...
Último
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
Overkill Security
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Angeliki Cooney
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
apidays
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
UiPathCommunity
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
danishmna97
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Orbitshub
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
Último
(20)
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Architecting Cloud Native Applications
Architecting Cloud Native Applications
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
Badgeviile Summit, Engage 2012 - Keynote: The Secret Sauce for Building Digital Relationships
1.
KEYNOTE: The Secret Sauce
for Building Digital Relationships SARAH ROTMAN EPPS Senior Analyst Forrester Research
2.
The Secret Sauce
For Building Digital Relationships Sarah Rotman Epps, Senior Analyst August 8, 2012 Twitter: @srepps
3.
How do you
create customer relationships in your business? Grocery clerk, c. 1935 Image source: Crooked Lake Review © 2012 Forrester Research, Inc. Reproduction Prohibited 3
4.
Digital technology makes
some relationships less personal Online grocery shopping, 2012 Image source: Peapod website © 2012 Forrester Research, Inc. Reproduction Prohibited 4
5.
But digital can
also enable relationships where none were possible before Image source: Samsung Nation (www.samsung.com/us/samsungnation/) © 2012 Forrester Research, Inc. Reproduction Prohibited 5
6.
Digital relationships are
crucial for competing in the digital age HOW NETFLIX SUCCEEDED WHERE EVERYONE ELSE IN VIDEO FAILED Netflix digitized the customer relationship before the product Netflix started digitizing the relationship as early as 1999—8 years before launching “Watch Instantly”—by: • Designing a product that rewarded frequent digital interaction • Not waiting for new technology to create innovation opportunities • Expanding the relationship to any touchpoint consumers adopted © 2012 Forrester Research, Inc. Reproduction Prohibited 6
7.
Digital technology brings
disruption to every industry • New competition, from unexpected places • New touchpoints to reach your customer Image source: Square website © 2012 Forrester Research, Inc. Reproduction Prohibited 7
8.
Tools alone are
not enough to create relationships © 2012 Forrester Research, Inc. Reproduction Prohibited 8 Image source: Bon Appetit
9.
You need…secret sauce ©
2012 Forrester Research, Inc. Reproduction Prohibited 9
10.
This guy needs
secret sauce: ACTUAL FORRESTER CLIENT INQUIRY FROM A MULTINATIONAL BANK “We want to do something with „gamification,‟ but we‟re not sure what or why.” © 2012 Forrester Research, Inc. Reproduction Prohibited 10
11.
Chase’s secret sauce:
Motivate customers to do something that’s good for them—creating a reason to visit more frequently © 2012 Forrester Research, Inc. Reproduction Prohibited 11 Image source: Chase website
12.
SugarSync’s secret sauce:
Incent customers to get the most possible value from using their product—driving free-to-paid conversion © 2012 Forrester Research, Inc. Reproduction Prohibited 12 Image source: SugarSync website
13.
Everyday Health’s secret
sauce: Help consumers stick with their workout—increasing paid conversions and new customer acquisition © 2012 Forrester Research, Inc. Reproduction Prohibited 13 Image source: Badgeville
14.
How to create
your own secret sauce 1. Understand customer needs 2. Link customer benefits with business benefits 3. Only then, brainstorm and spec the actual experience you want to build 4. Continuously learn from your digital relationship to improve it © 2012 Forrester Research, Inc. Reproduction Prohibited 14
15.
Thank you Sarah Rotman
Epps +1 415.294.8178 srotman@forrester.com @srepps
Descargar ahora