1. Cohesion Brand and Design
AN INTRODUCTION
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2. Cohesion Brand and Design
Designing success for the financial Winning hearts, winning minds
services industry.
Cohesion Design a specialist marketing and Cohesion Brand is a specialist branding service.
creative service for the financial services We are adept at creating great brands or
industry. Using our marketing and visual reinvigorating established ones. We use our
communication expertise we support you with marketing and creative expertise to work with
your marketing & branding requirements. you to create a brand with impact, resonance
As each client’s requirements are different and reach. We can help you achieve clarity
we tailor our services to provide a bespoke and consistency across all your marketing
service. Our aim is to develop long-term communications, printed and online.
relationships that maximize the value of
expenditure on marketing and design.
The Design Business Association is the trade
association for the UK design industry.
They support design consultancies in becoming
more professional by offering a range of
industry specific membership services,
training courses and events.
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3. Cohesion Brand and Design
Our approach
Strategy + Creativity + Consistency = Your unique requirement
Each client has different We do this by developing a close
requirements. Our processes are understanding of the client’s business;
tailored to provide the necessary what do they do, their products,
creativity and consistency of delivery culture, market place, competition
to meet their individual needs. and environment. Only in this way
can we understand their values.
Our aim is to develop long-term
relationships that maximise the
value of expenditure on design
and brand development.
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4. Cohesion Brand and Design
Getting the strategy right
We will help you to devise a marketing strategy which has a direct link to your
business (and brand) objectives.
Understand Monitor Services
Your business: positioning, values, Evaluate and adapt: a plan is Marketing Planning
objectives, strength, weaknesses. only a plan and should be Research and Analysis
reviewed and adjusted regularly Marketing Management
Analyse according to experience gained, Integrated Campaigns
The external factors: customers, your evolving business and an Project Planning
competitors, opportunities, risks. ever changing environment.
Formulate Resulting in enhanced
A strategic marketing plan aligned business performance
with your business plan. Our marketing expertise combined
with our business acumen and
creative flair ensures that our
Implement
solutions are commercial, on
Prioritise and roll out
budget and on time; while making
tactical campaigns.
certain you achieve stand out
from the crowd.
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5. Cohesion Brand and Design
Our creative process
This is when we make things with ink, paper, pixels and paint
Define Our creativity supports brand Services
Agree the brief. strategy. We use our experience Services
and expertise to devise original, Advertising
Create effective solutions based on a well Branding and identity
thought-out creative strategy and
Develop initial concepts. Direct mail
effective implementation.
Literature and marketing
Explore materials
Test effectiveness and Exhibitions and signs
resiliance of idea. Internet and e-marketing
Implement
Bring ideas to life.
Deliver deliver deliver
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6. Cohesion Brand and Design
Making consistency count
This when we think holistically about what is communicated and produced in a
wider more strategic context in relation to your brand.
Strategy Consistency is not dull, nor Services
Develop plans that meet does it stifle creativity. Corporate identity and branding
your business needs. Consistency can be the foundation review and implementation across
of a culture that supports all applications.
Process innovation. Development and maintenance of
Guiding you through the process The focus of creativity should guidelines and supporting tools.
to establish consistenty of be into areas of real need and Project management of
your identity. opportunities to deliver innovation design-led initiatives.
not re-invention.
Tools
Develop tools to nurture
an understanding in using
your identity.
Support
Dealing with the unexpected
and supporting continuous
improvement.
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7. Cohesion Brand and Design
Your participation
We work in collaboration with you, you know your
business and we know ours.
At Cohesion we have a culture of participation, which allows our clients
to have direct access to our creative staff. In this culture of participation,
customer become co-creators of a brand. This makes them feel part of
the process, not just the end result.
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8. Cohesion Brand and Design
So in summary
We can offer a range of services that can be tailored
to meet your members needs
Marketing strategy Marcomms Merchandise
and tactical plan Advertising
Executive summary Leaflets
SWOT analysis Exhibitions PR
Brochures
Product segmentation Newsletters
Business vision Mailers
Market overview Website with CMS COHESION
Competitor analysis E-comms including
Competitive strategy Social Networking
Target market Web
Client Print
Market
ms
E Comms
com
Branding
ar
ing
Brand Definition
m
tr d
S
at an
eg
Brand Strategy y, B r a n d ing
Brand Design
Brand Management
Brand Performance
Events Fulfilment
Copying
writing
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9. Cohesion Brand and Design
Don’t take our word - speak to our clients
CHARTERED INSURANCE CHARTERED FINANCIAL ANALYST M4 UNDERWRITING Evolution Underwriting
INSTITUTE INSTITUTE Cohesion understands our business;
Cohesion Design have worked
We are now in our sixth year of As a global organization, but “not for with us from the beginning of M4 but more importantly understands
working with Cohesion, their flexible profit”, we look to work with partners Underwriting. We enjoy working what we want, often when we’re not
approach has helped develop a who pay attention to detail, provide with Cohesion as their experience sure ourselves.
long term relationship and we now flexibility yet still give us value for and knowledge of our industry make Their professionalism, eye for detail,
consider them more a partner than money. Cohesion meets the brief and our lives easy. Their helpful efficient delivery and patience makes them an
a supplier. adds value. attitude ensures that our deadlines obvious choice when ever we have a
They have been a valuable asset Steve Wellard are met without compromising on design requirement.
Director, Marketing & Communications (EMEA) creativity. We would not hesitate
helping us to manage our brand and Chartered Financial Analyst Institute
Paul Starling
with the design and production of our to recommend Cohesion to anyone Operations Manager
marketing collateral and corporate needing a design service. Evolution Underwriting Group
events. They are a pleasure to Graeme Sutton
work with giving us direct access Director
M4 Underwriting
to their design teams who make
it their mission to understand our
requirements and deliver, no matter
how tight our deadlines are. Their
quality service and friendly manner
give us a competitive advantage in a
challenging market place.
Niall Boyd
Head of Product Marketing,
Chartered Insurance Institute
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10. Cohesion Brand and Design
Don’t take our word - speak to our clients
Walk The Walk Solutions ULTIMATE FINISH K&G ENGINEERING Age With Attitude
We knew Paul and Cohesion from a Cohesion was given a brief to re- Working with Cohesion has been We worked with Cohesion to design
previous life, so they were a natural design our brand image and strapline a rewarding experience. the brand, logo and advertising
place to go when we embarked on as to some extent we were guilty Their thinking has helped us re- materials for our new training
an MBO as we wanted to create a of creating confusion in the market position our company whilst their programme for mid-life women.
strong brand from day one. place. Paul and his team did an creativity has developed a brand The brand needed to be a bold
exemplary job from start to finish image that reflects the quality statement about new beginnings.
With some strong ideas of our
own it was essential to work with a resulting in some very creative and products we deliver. Cohesion came up with a style that
company that were really prepared to unique ideas. We never believed that their work stands out for all the right reasons.
listen and then help shape these into The new branding and hierarchy would have the impact on our It’s says that it’s different and
something we both could work with has now been successfully business that it has. In the past year unique which is what was required.
and at the same time be responsive implemented into our ecommerce our sales are up by over 40% and The design process was flexible
at a time when we were spinning lots site at www.theultimatefinish.co.uk we are winning business we would and customer focus a priority.
of plates. and has resulted in increased sales not previously have been considered I would work with them again and
through a better brand awareness for. Throughout the whole experience recommend them to others.
Paul and his team have subsequently
within our sector. we were totally impressed by the
designed our website, which we Lindsey Agnes
professionalism of the Cohesion Managing Director
are delighted with and continue to Jez Gilman The Change Corporation
Managing Director team and their attention to detail.
provide us with an excellent response Ultimate Finish
to our artwork and design needs. Kevin Waugh
Managing Director
K&G Engineering Limited
We place customer delivery at the
very core of what we do, so it is
essential to have partners who think
and work the same way. We look
forward to working with Cohesion in
2010 and onwards
Steve Williams
Managing Director,
Walk The Walk Solutions
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