Sponsorship Proposal - Human Chain

“To give away money is an easy matter in any man’s power. But to
decide to whom to give it, and how large and when, and for what
purpose and how, is neither in every man’s power nor an easy
matter.”

— Aristotle
On behalf of Bal Utsav and Joy of Giving Week, it is our pleasure to
invite you to participate in the launch of the Joy of Giving Week
celebrations in Bangalore, where for the first time ever children will
form the longest human chain the city of Bangalore has ever
witnessed.
The Human Chain to be formed by over 3000 children at the CBD
(central business district) of Bangalore, Karnataka (India) on 2nd
October 2013, provides an opportunity to empower in children the
spirit of togetherness and showcase the joy of giving while
representing solidarity.
About Bal Utsav
Bal Utsav is a nonprofit, nonpartisan professional organization that
provides learning opportunities for children, parents, teachers,
practitioners, researchers and organizations working with children
and youth based issues at the national, state, and local levels.
Bal Utsav connects citizens, civil society groups, corporates,
academicians, media and government through various online and
offline methods.
About Joy of Giving Week
The Joy of Giving Week held every year from October 2nd – 8th, is
India's festival of giving.
A platform that brings together people from all walks of life, and
encourages them to celebrate giving – time, money, skills or love.
It is a concerted effort across NGOs, companies, celebrities,
media, schools, colleges, and the “aam junta”…Started in 2009,
this year (Oct 2-8, 2013) will be the 5th edition. Last year,
conservative estimates say 2 million+ people participated in 70+
cities with 800+ events registered (from small individual events to
those involving >100,000 people) and Rs 30cr+ generated in
donations of cash and materials along with millions of volunteer
hours.
Involvement as a sponsor offers long lasting benefits well beyond
the close of the event. We urge you to contact us at your earliest
convenience to ensure you receive the greatest level of exposure.
Binu Verma
Director - Bal Utsav
Invitation
Bal Utsav | www.balutsav.org | celebrate@balutsav.org | +919343360010 | Page 3

Business sponsorship is a major source of funding for many events
as more and more organizations have discovered this to be a
powerful marketing tool. Building and strengthening your
organizations brand through effective visibility is one of the key
essentials in business strategy. To be effective, sponsorship of any
event must serve the interest of four constituent groups:
- It must serve the organizations interest of the sponsoring
company
- It must serve the best interests of the event and its participants
- It must have a positive impact upon the organizations direct
consumers
- It must benefit the consumers who use the products or services
Sponsoring the Human Chain presents an opportunity for
stakeholders to highlight their commitment and support to
children. It offers your organization:
- Marketing opportunities and excellent exposure during the entire
life of the event; leading to a year-round advantage, offering
value far beyond the actual event itself
- Access to approximately 50 plus influential schools in Bangalore
- Access to over 3000 children and who are engaged in the spirit
of giving;
- The opportunity to support a leading organization in its
endeavor to imbibe the spirit of giving amongst children.
Keeping in mind the above points we have laid down our efforts
towards achieving the same.
Packages have been developed to maximize exposure and
activities for all sponsors and we are more than happy to tailor any
of them to suit your required benefits and budget. All packages
include:
- Networking and Client Engagement
- Printed Material
- Signage
- Website and Social Media
- Audio Visual
- Direct mailing
- Online Media
- Press relations (Print and electronic media)
Other Benefits
- Networking and getting to interact with representatives from
various schools.
- It’s a place where business contacts are made and where
business gets done.
- It’s an event of substance: a gathering of top schools in
Bangalore
- It offers sponsorship packages that create a year-round
advantage, offering value far beyond the actual event itself
- Extremely targeted marketing campaign
Why Sponsor

Networking and Client Engagement
- Five (5) x complimentary Gala Dinner tickets for Food for Change, to
be held on 5th October 2013.
- An electronic copy of the participation list* will be provided prior to the
event to allow you to target products and services
- An electronic copy of the participation list* will be provided after the
event
Publicity and Promotion
Printed Materials
- Organizations' logo in the Registration Forms
- Organizations’ logo in the Posters to be put up in each participating
school
- Organizations’ logo in the Press Kit (Pre Event and Post Event),
alongside a 500 word organizational profile
- Organizations’ logo in the invitation, consent forms and participation
certificates.
- Organizations’ logo on signage boards of school buses ferrying the
children to and from the venue.
- Organizations’ logo on Tee Shirts provided to the children, volunteers,
staff and organizing team.
Signage
- Organizations’ logo on all signage boards displayed at the event,
including:
- Organizations’ logo on main assembly area backdrop
- Organizations’ logo on all signage boards displayed at the registration
booth and help desk
- Organizations’ logo on all car, bike and shuttle bus stickers
- Organizations’ logo on all direction signs and boards
- Organizations’ logo on all parking signage
- Organizations’ logo on Tee-Shirts and caps worn by
- Students | Teaching Staff | Volunteers | Crew
- Organizations’ logo on branded cutouts (size 10 ft X 4 ft) displayed at
prominent places along the route of the human chain.
- Organizations’ logo on ‘events sponsor's’ signage displayed at the
venue, website and social media properties
Website and Social Media
- Organizations’ logo in the sponsor scroll on the home page of the pre
event communication website, at 5 x frequency
- Organizations’ logo to be used on all collaterals across various social
media properties
- Logos displayed will be linked directly to your organizations website
Audio Visual
- Audio visual logo recognition at the venue
Marketing/advertising (sponsor supplied)
- One (1) x 400 word article in an eNews format prior to Event
- One (1) x full page, full color advertisement in the Program Schedule
to be given to school Principals
- One (1) x 300 word article printed in an edition of a leading Daily
Newspaper
- One (1) handout given to the participants at the event.
Special Opportunities
Choice of one (1) of the following:
- Speaking opportunity at the Welcome Function
- Organizations’ logo prominently displayed on environmentally friendly,
participation satchel alongside product/service information
- Organizations’ logo displayed on participants lanyard
- Logo placed on Pocket Program distributed to all participants
- Invite up to 10 delegates to join school principals for an informal
networking lunch or breakfast
We are more than happy to tailor the above package to suit your desired
benefits and budget whilst maximizing your exposure.
Principal Sponsor | ₹ 600000 (Six Lakhs)

Networking and Client Engagement
- Two (2) x complimentary Gala Dinner tickets for Food for Change, to
be held on 5th October 2013.
- An electronic copy of the participation list* will be provided after the
event
Publicity and Promotion
Printed Materials
- Organizations' logo in the Registration Forms
- Organizations’ logo in the Posters to be put up in each participating
school
- Organizations’ logo in the invitation and participation certiﬁcates.
Signage
- Organizations’ logo on all signage boards displayed at the event,
including:
- Organizations’ logo on main assembly area backdrop
- Organizations’ logo on all signage boards displayed at the registration
booth and help desk
- Organizations’ logo on branded cutouts (size 10 ft X 4 ft) displayed at
prominent places along the route of the human chain.
- Organizations’ logo on ‘events sponsor's’ signage displayed at the
venue, website and social media properties
Website and Social Media
- Organizations’ logo in the sponsor scroll on the home page of the pre
event communication website, at 2 x frequency
- Logos displayed will be linked directly to your organizations website
Audio Visual
- Audio visual logo recognition at the venue
Marketing/advertising (sponsor supplied)
- One (1) x 400 word article in an eNews format prior to Event
- One (1) x full page, full color advertisement in the Program Schedule
to be given to school Principals
We are more than happy to tailor the above package to suit your desired
beneﬁts and budget whilst maximizing your exposure.
Supporting Sponsor | ₹ 250000 (Two and a Half Lakhs)

Lanyard Sponsor | ₹ 45000
As a Lanyard Sponsor, your organizations' logo will appear on the
participants lanyard alongside the event name and logo, as well as
the logo of the Principal Sponsor.
Name Badge Sponsor | ₹ 45000
As Name Badge Sponsor, your organizations' logo will be
displayed alongside the event logo on all participants name
badges.
Satchel Sponsor | ₹ 45000
Satchel Sponsor allows your organizations' logo to be displayed
on the environmentally friendly participant satchels, alongside the
conference information and the logo of a Principal Sponsor.
Satchel Insert Sponsor | ₹ 30000
Why not consider branding a USB or pen for insertion into each
participants satchel?
As we do not allow insertion of paper materials into the satchels for
environmental reasons, your insert will be one of only a few items
that are provided to participants.
Food Sponsor | ₹ 60000
Participating as the Food Sponsor, your organization's logo will be
displayed on signs located on all catering stations throughout the
duration of the event.
Beverage Sponsor | ₹ 45000
Participating as the Beverage Sponsor, your organization's logo will
be displayed on signs located on all catering stations throughout
the duration of the event.
Drinking Water Sponsor | ₹ 45000
Participating as the Drinking Water Sponsor, your organization's
logo will be displayed on signs located on all water dispensing
stations throughout the duration of the event.
Satchel Insert Sponsor | ₹ 30000
Why not consider branding a USB or pen for insertion into each
delegate satchel? As we no longer allow insertion of paper
materials into the satchels for environmental reasons, your insert
will be one of only a few items that are provided to delegates.
Additional Opportunities
Don’t have the budget this year for that massive campaign you’ve been thinking about?
Consider one of the following additional opportunities with their unique level of exposure, to ensure you’re in the forefront of each participants mind.

The Destination
Bangalore. It’s the city du jour with its eyes set firmly on future. Positive and forward-thinking, generous and optimistic.
A youthful, energetic and cosmopolitan city, the cities burgeoning social awareness has helped established an influential foothold in the non
profit community and lead the way in school education.
We’ve put the cities best persons and resources for the Human Chain and the choice of location, is one where we have converted an old
powerhouse into a cutting-edge cultural space.
Welcome to Bangalore (or Bengaluru), India’s new world city.
About Bangalore

- All prices listed are in Indian Rupees.
- All payments must be made in Indian Rupees.
- Bank cheques, Demand Drafts and Inter Bank Fund Transfer or
National Electronic Funds Transfer payments will be accepted.
Sponsors’ Responsibilities
It is the responsibility of sponsors to provide the materials listed in
the package, once the commitment has been made.
The companies which get the most out of their sponsorship are
those who actively promote their presence at the event and
provide any required materials in a timely manner.
Sponsor Agreements
Once your preferred sponsorship package has been negotiated,
the Event Organizers, will prepare a Sponsor Agreement for your
signature. The Agreement is to be signed and returned within the
timeframe specified.
Sponsorship Cancellation Policy
Sponsorship cancellations must be made in writing. Please note
that the detailed cancellation policy will be outlined in the Terms &
Conditions included with the Sponsor Agreement.
Disclaimer
The entitlements listed in this document are offered on the basis
that confirmation of a sponsor’s involvement is received prior to the
deadline specified by the Event Organizer (e.g. production of
promotional material).
BalUtsav reserves the right to amend these packages subject to
change in the program format.
Payment Conditions

Human Chain
Bangalore, India
02 October 2013
Managed By Bal Utsav
Under the Aegis of Joy of Giving Week

Sponsorship Proposal - Human Chain

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Sponsorship Proposal - Human Chain