A presentation about the opportunities and dilemmas of 21. century advertising methods. It deals with crowdsourcing, guerilla and viral marketing.
It was my final presentation at my university, and was also demonstrated at a Youth in Action seminar for volunteer organisations.
I hope you find it interesting.
7. 55% of all voters got in touch with the online
campaign
1/3 of all internet users forwarded campaign
content
230.000 event organized by volunteers
639 million $ donated
8 million more votes
Pew Research Center
8. Outsourcing – hiring a company to solve a
problem (e.g. customer care)
Crowdsourcing – involvement of a large
amount of people to solve a problem
◦ Informational network is required
◦ Creativity, different perspective
◦ Security issues (publication of private data)
Tapscott D. – Williams A. D. (2007)
Wikinomics
9.
10. Encouraging grass-root activity, donation and
action
One of the most powerful influental tool:
Involvement
Groups/segments: Likeminded people
encourage each other
Influence on family members, friends +
internal phone network
11. Reducing costs, excluding mass media
80’s bars, good-looking women
Asking someone if he would buy them a drink
Talking about the brand
When the beverage came,
the lady disappeared
Web Urbanist
12. Customer to customer communication
Guerilla marketing + Word of Mouth
Interesting: entertaining, erotic, surprising
16. 21. century advertising is becoming a
dialogue between companies and customers
New questions, dilemmas rise
◦ Security issues
◦ Hard to see the real purpose of a campaign
◦ Strong influence on people
It makes co-operation
efficient
(e.g. Grass-root activities)