Presentation on why Google+ is so important when building a digital presence.

1. Google+ Primer
Jim Keeney, President FitterWeb Consulting
© 2012, FitterWeb Consulting

2. Why Google+ ― A bit of history
Life
Cloud
Lifestyle
Services
Products
Devices
Desktops
Mainframes
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3. Why Google+ ― How to succeed in the cloud
Make sure
you stand
out
Create an excellent digital presence
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4. Why Google+ ― Digital presence?
•Your digital presence is the sum
of your:
•Website
•Content
•Search ranking
•Social Activities
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•Search and Social are no
longer separate
Search
&
Social
© 2013, FitterWeb Consulting
Content

5. Why Google+ ― Search success (SEO) depends on
social
•Google still dominates
search
•Hummingbird uses social
activity to determine
validity and value of
content
•The Google social media
platform is Google+
•Therefore Google+ is
critical to your success
Searchmetrics SEO Ranking Factors – Rank Correlation 2013
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6. Google+ ― How it compares
•Google+ is designed to be a systematic approach to social media
(building communities, sharing and collaborating)
•Post are generally in 1 – 3 short paragraphs
•Posting frequency is in the mid range > Facebook, < Twitter
•You can categorize your circles and use that to control your sharing
•More control over your posts and comments
Posts can be edited after the fact, comments deleted and blocked
•Hangouts, search, ripples,etc
•No Edgerank

For more details: http://raszl.com/blog/social-media-giants-features-compared
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© 2013, FitterWeb Consulting