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Codes and
conventions of
hip hop videos
Reason for codes and
conventions
 It helps the genre with recognition
because each genre has different
conventions.
 Provides a structure and helps with
planning
Typical Conventions
 Set in a club or similar rich, party
environments.
 Features women (with very limited
clothing)
 Jewellery, drugs, alcohol
 Usually no narrative
Mise en-scene
 Reoccurring conventions include women,
jewellery, expensive clothing, expensive
cars etc. this is due to the artist to show
that he is financially powerful and has a
lot of women. An example of this can be
found in 50 Cent – Candy Shop.
Location
 The location vary with the times. Videos in
this genre are modern featuring the latest
fashion in the latest cars. They are set in
popular destinations with the times. E.g, in
a modern mansion, beach, popular city
etc.
Juxtaposition of costumes for
male and female hip hop
artists
The male artist, 50 Cent, is wearing a
baggy sports t-shirt, backwards
baseball cap and an expensive chain
along with a watch studded with
diamonds. In contrast, although the
female artist is also wearing expensive
jewellery, her clothing is tight, revealing
and reminiscent of lingerie. This sends
out a message that inequality is
accepted in hip hop. The hip hop
industry is biased towards men.
Women are controlled by men in
directing and in the narrative and are
mainly used as an extension of props.
Codes and conventions

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Codes and conventions

  • 2. Reason for codes and conventions  It helps the genre with recognition because each genre has different conventions.  Provides a structure and helps with planning
  • 3. Typical Conventions  Set in a club or similar rich, party environments.  Features women (with very limited clothing)  Jewellery, drugs, alcohol  Usually no narrative
  • 4. Mise en-scene  Reoccurring conventions include women, jewellery, expensive clothing, expensive cars etc. this is due to the artist to show that he is financially powerful and has a lot of women. An example of this can be found in 50 Cent – Candy Shop.
  • 5. Location  The location vary with the times. Videos in this genre are modern featuring the latest fashion in the latest cars. They are set in popular destinations with the times. E.g, in a modern mansion, beach, popular city etc.
  • 6. Juxtaposition of costumes for male and female hip hop artists The male artist, 50 Cent, is wearing a baggy sports t-shirt, backwards baseball cap and an expensive chain along with a watch studded with diamonds. In contrast, although the female artist is also wearing expensive jewellery, her clothing is tight, revealing and reminiscent of lingerie. This sends out a message that inequality is accepted in hip hop. The hip hop industry is biased towards men. Women are controlled by men in directing and in the narrative and are mainly used as an extension of props.