Guidelines and tips for brands using Pinterest, the popular social network that lets you "pin" images to a virtual pinboard. From leading social media agency Banyan Branch.

1. Pinterest at a Glance
Intro & guidelines for brands using the virtual pinboard.
Confidential 1

2. Pinterest Is…
A virtual pinboard.
The fastest-growing website in history.
Beating out Twitter, StumbleUpon,
Bing, and Google in referral traffic.
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3. The Look
Pin: An image added to
Pinterest.
Board: Set of pins
related to one topic.
Users can browse, repin, comment
on and like pins.
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4. What Can I Do
on Pinterest?
Browse pins and boards:
Create visually-stimulating
• Browse everyone collections of pins on boards.
• Browse only those you are following
• Browse categories Repin, comment, and like other pins.
• Browse “Gifts” (pins with prices)
Follow other pinners and brands.
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5. How Do I Pin?
Pin from websites with the Tool Bar
Bookmarklet.
Upload images from your
computer/smartphone with the app.
Use the “Pin It” social sharing button.
Repin!
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6. Add Virality
• Descriptions:
o Tag other users by adding an @
symbol before their name.
o Add prices into descriptions.
• Edit links.
• Categorize onto best corresponding board.
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7. Best Practices
• Share an authentic voice:
o Pin a mix of sales products and lifestyle images.
o Share the idea behind your brand.
o Consistent editorial voice.
• Curation is key: The most followed boards follow a
tightly curated theme.
• Avoid copyright infringement: Only pin images you
own, but repin anything you’d like.
• Keep it fresh.
• Connect with customers:
o Comment on others’ pins.
o Conduct market research.
• Connect with influencers: Use shared boards.
• Cross-promote on existing social platforms.
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8. Analytics
PinReach Pinfluence
Success can be measured by number of followers,
repins, comments, and referral traffic to website.
Two sites are trying to help measure
success: Pinreach.com and Pinpuff.com.
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9. Gilt Home Press
Mentions have appeared in publications including:
• New York Times
• Huffington Post
• The Fashion Spot
• Sakita Holley Blog
• Decaporter
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10. Campaigns
Campaigns are complementary to ongoing maintenance and
conversations with fans on Pinterest.
They activate followers and drive more pins,
awareness, and traffic to the website.
Campaigns should include pinnable,
relevant images to support promotion
during the entire contest life cycle.
Limit barriers to entry.
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11. Pin Into Summer
Participants repinned one trend pin, created a
board inspired by it, and emailed us the link.
Gained:
• 1,081 Pinterest followers.
• 40 total entries.
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12. Pinterest via Facebook
Facebook tab manages pinnable pictures and
submissions surrounding the contest theme.
User creates a theme board and submits their
board on the Facebook application, where it is
visible for others to view.
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13. Simple and Affordable
Pin something desirable and
choose a random winner
among the repinners.
The rules are right in
the description, so the
pin is naturally viral.
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14. Pinterest at a Glance
Presented by:
Andrea Hofer
Senior Community Manager
Banyan Branch
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15. Connect with
Banyan Branch Social Media Agency
Website: www.BanyanBranch.com
Blog: www.BanyanBranch.com/Social-Blog
Facebook: www.facebook.com/BanyanBranch
Twitter: @BanyanBranch
Phone: 1.206.971.0010
Confidential