1. LinkedIn Beyond
Job Hunting
Peggy Cadigan
Deputy State Librarian for Innovation & Outreach
New Jersey State Library
Barb Hauck-Mah
Director, Caldwell Public Library

2.  Has free Account
 200-499 connections
 Checks in daily
 On 2 hrs a week
 In 1-9 groups
2
May 14, 2014 Marketing Profs InfoGraphic
Typical LinkedIn User

3. Why Should I Care about LinkedIn?
 100 million US members
 2 new members/sec
 200 countries
 2.1 million groups
 Top 10 website
May 2014 Digital Marketing Ramblings: LinkedIn Statistics
3

4. 4
May 14, 2014 Marketing Profs InfoGraphic
Connecting & Communicating

5. 5
LinkedIn Profile Page

6. 6
Help Center-
Groups Getting Started
“Groups you may like”
Groups Directory
Peers’ Groups

7. LinkedIn Groups & You
 Recommended Groups
 Strategies
 Tips/Warnings?
7

8. A Few LinkedIn Groups for Librarians
8
Historians, Librarians
and Archivists

9. 9
Groups – Something for Everyone

10. 10
Groups – Something for Everyone

11. Connecting with Librarians Worldwide
11

12. Library Organizations around the World
12

13. Library Organizations around the World
13

14. Opportunities around the World
14

15. Non-Library Groups
15

16. 16
How have You Used LinkedIn?
Librarians

17. Ways to Use LinkedIn
that Aren’t about Jobs
 Join discussions
 Stalk and be stalked
 Be a Mentor
 Say Thanks
 Download useful apps
May 30, 2013 Lauren Orsini ReadWrite
17

18. LinkedIn for Inspiration & Enrichment
 Influencer posts
 Pulse
18

19. Company Pages
 Should your library have one?
19

20. LinkedIn Resources -1
How People Use LinkedIn [Infographic] by Ayaz Nanji, Marketing Profs (5/4/14)
http://www.marketingprofs.com/charts/2014/25107/how-people-use-linkedin-infographic
Ultimate Cheat Sheet for Mastering LinkedIn by Pamela Vaughn in Hubspot (3/31/14))
http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
22 LinkedIn Secrets LinkedIn won’t tell you by William Arruda in Forbes (3/4/14)
http://www.forbes.com/sites/williamarruda/2014/03/04/22-linkedin-secrets-linkedin-wont-tell-you/
By the Numbers: 88 Amazing LinkedIn Statistics by Craig Smith , Digital Marketing
Ramblings ( 2/9/14) http://expandedramblings.com/index.php/by-the-numbers-a-few-important-
linkedin-stats/#.U3wfzmdOXIV
20

21. Five LinkedIn Strategies you haven’t thought of before by Cheryl Conner, Forbes
(10/27/13) http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-
havent-thought-of-before/
5 Ways to Use LinkedIn that aren’t about Finding a Job
by Lauren Orsini , ReadWrite (5/30/13)
http://readwrite.com/2013/05/30/5-ways-to-use-linkedin-that-arent-about-finding-a-job?
sf13411021=1#awesm=~oELRpQHDDJbDrm
List of suggested LinkedIn groups to explore from Barb & Peggy (pdf)
http://www.caldwellpl.org/Welcome/wp-content/uploads/2013/12/linkedingroupslistnjla62014.pdf
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LinkedIn Resources -2

22. 22
Suggestions or Comments?
 Contact Barb at hauckmah@gmail.com
 Contact Peggy at pcadigan@njstatelib.org
 Post comments on
This presentation will be updated with your input
and posted on SlideShare at http://www.slideshare.net/BarbHauckMah