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Give them your best
every time!

3/5/2014

1
 Ask

questions

 Take
 Make
 Cell

notes
friends

phones off

 Participate!
3/5/2014

3
3/5/2014

4
Bombarded
Buying

Risk

with choices

habits

aversion

Status

quo

3/5/2014

5
“Too

many choices, all of which can be
fulfilled instantly and indulged
immediately, keeps children – and
adults – infantile. From a marketing
perspective, people stop caring, get
fatigued and lose their decision-making
capabilities.”
 Carol

In

Moog, PhD, Consumer Psychologist

other words…
3/5/2014

6
Taco Trainer's Summit III

3/5/2014

7
Taco Trainer's Summit III

3/5/2014

8
Taco Trainer's Summit III

3/5/2014

9
Taco Trainer's Summit III

3/5/2014

10
Why putting too much information on one slide, along with way too much text,
especially text in relatively small letters – ‘cause everyone knows you can’t
see small text from the back of the room – can undermine any PowerPoint
presentation. In any case, they shouldn’t even be called PowerPoint
presentations because it’s not the PowerPoint that’s doing the presentation,
it’s the presenter who’s doing the presentation. People tend to forget that,
don’t they? I mean the slides are supposed to be visual aids that support the
story you’re telling, not the entire story. Seems obvious but sadly too many
people simply screw it up when it comes to putting together PowerPoint
presentations. Like the people who use complete sentences in every bullet
point, and then proceed to read you each an every line in the presentation –
like you couldn’t read the darn thing yourself! And what about the
chuckleheads who overdo the animation, with crap flying in from every
which way with spins, fly arounds and all kinds of annoying stock sound
affects. You can always tell when the PowerPoint designer is bored because
animations come with cash register sounds, buzzes, laser beams, etc. It can
really get distracting. Don’t you just hate it when a Powerpoint has all that
stuff? A presentation needs to be about the presenter and information, not
the PowerPoint. In fact, if you think about it, PowerPoint really kinda just su
11
3/5/2014
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13


What makes a “good”
presentation?



What are the
“rules” of good
“powerpointing?”



Some common
mistakes…

3/5/2014

14
3/5/2014
3/5/2014
3/5/2014
3/5/2014


Slides are visual aids



Reinforce your words!



Emotional proof of
what you’re saying



Why are you making
this presentation?

3/5/2014

19
 To

educate?

 To

affect industrywide growth and
change?

 To

sell stuff?

3/5/2014

2
 Fear,

resist change

 “Worked

ok

so far”
 Admit

they
were wrong?

 What

if it
doesn’t work?
3/5/2014

21
 Get

them to make
a NEW decision…

 Based

on
NEW information

 Need

the “right”
message

3/5/2014

22
 Needs



analysis

Who, what, when
where, why
Info dump

 Define

problems,
solutions
 Define desired
outcome
 Define success

3/5/2014

23


No more than:


7 words per line



7 lines per slide



Preferably fewer

3/5/2014

24
BIG
Freakin’
Fonts!!!

3/5/2014

25


Stock Microsoft clipart



Too many spins,
fancy dissolves



Stock Microsoft SFX

3/5/2014

26
3/5/2014

27
3/5/2014

28


Visual, not verbal



BIG FONTS!



Rule of “7”



Too cluttered?

BIG!!
3/5/2014

29
Get the room set to
start the program off
on the right foot.
And yes, it matters!

3/5/2014

30
 Neat,

consistent set up

 Literature

in
folder/binder

 Pad/workbook/

pen/name tag
 Table
 Do

for samples – set up

Anthony
Reikow

it EARLY!!!!!
3/5/2014

31
3/5/2014

32
 Check
 Meet
 And

electronics

‘n greet

most important...

3/5/2014

33
3/5/2014

34
3/5/2014

35
 Make

it a “conversation”

 Lose

the podium –
Hitler used one,
you shouldn’t

 Forget

that
“imagine them
naked” nonsense
 Seek

feedback, act on it

 Be

available
during breaks

 All

ideas are good
ideas, compliment
freely

 Don’t

know the answer?
 Little

things that are really
big things:







Eye contact
Word choice
Body language
Appearance
Sincerity
Enthusiasm!!!
 Q&A

sessions at end
of seminar


Moves focus away
from message



Closes off discussion,
interaction,
involvement
 Apologizing


Never say “I’m not
a great speaker,
but…”



Never say “sorry,
this is my first time
up here…”



If you goof up, deal
with it and go on

3/5/2014

40
“Intuitives”
“Thinkers”
“Feelers”
“Sensors”

Taco Trainer's Summit III

3/5/2014

41
Possibilities,

not details
Big

picture

“Next

generation”
product

Taco Trainer's Summit III

3/5/2014

42
Analytical,

precise

logical
Process

Ignore
Win

lots of info

the emotional

them with logic

Taco Trainer's Summit III

3/5/2014

43
How

do others

feel?
Don’t

like analysis

Social,
3rd

very loyal

party endorsements,testimonials
Taco Trainer's Summit III

3/5/2014

44
Just

the facts

Lots

of detail

Seldom

make

errors
Put

things in context
Taco Trainer's Summit III

3/5/2014

45
3/5/2014

46
 Thou

shalt respect and praise
thine audience

 Thou

shalt starteth
on time – ALWAYS!

 When

possible, thou
shalt meet with
members of thine
audience before
presentation
 When

possible, thou
shalt bestow small
gifts upon thine
audience

 Thou

shalt maintain
individual eye
contact with thine
audience, and avoid
scanning thine
audience

3/5/2014

48
 Thou

shalt use
breaks to continue
nurturing rapport;
Socialize with thy
audience
 Thou

shalt use thy
audience’s own buzz
words and jargon
whenever possible

3/5/2014

49
 Thou

shalt convey
appreciation

 Thou

shalt dress
appropriately



1 step above thine
audience
Avoideth neckties
liketh the plague
 Thou

shalt learn to
be a good listener
 Thou

shalt
avoideth the “Fbomb” at all costs

3/5/2014

51
 Thou

shalt maketh
fun of thyself, not
thine audience


Thou needeth them
more than them
needeth thou!

3/5/2014

52
3/5/2014

53
 John

Barba
 Taco, Inc
 1160 Cranston St
 Cranston, RI 02920
 email: johbar@taco-hvac.com
 Website: www.taco-hvac.com
 Blog: http://jbblog.flopro.taco-hvac.com
 Twitter: @barbajo1
 Facebook, LinkedIn
3/5/2014

54

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