Public presentation of Knowledge District, an initiative from Sarrià-Sant Gervasi district.

1. KNOWLEDGE
DISTRICT
PUBLIC PRESENTATION

2. 01 Welcome
Goals
Stage 2 Goals
Planning
02 Work carried out
Participation
Voting on the proposals
Process
Commissions
Working sessions
03 Projects
Initiative image
District census and economic activities
Welcome for international students
Projects for 2014
04 Conclusion
Planning
Implementing the projects
CONTENTS

3. 01Welcome
1A. Aims
1B. Stage 2 Goals
1C. Planning
Page:3

4. 1A.GOALS
Sarrià-Sant Gervasi,
Knowledge District
The Sarrià-Sant Gervasi district has
embarked on a participatory initiative,
involving the district's various
players, for identifying, designing and
implementing the necessary forms of
action for developing talent and the
economy in the district and for
promoting the district as Barcelona's
Knowledge District.
This document summarises the most
important results of the design
process for the activities that come
under this initiative.
Page:4

5. 1B.STAGE 2 GOALS
The initiative was launched towards the end of 2012 and was developed
during the course of 2013. The overall process consists of 4 stages and we
are currently in “Stage 2: Designing Tools”. This document summarises the
initiatives and results achieved in designing, alongside the district's players,
the projects and the joint strategy that was agreed to in Stage 1 of the
initiative.
Stage 0. Prospective
Collecting information on the current state of the district
Stage 1. S-SG Conceptual Model
Conceptual model and choosing the tools for developing the
project
Stage 3. Implementation
Implementing and operating the tools
Stage 2. Designing Tools
Designing and adapting the tools chosen
Monitoring
Periodic follow-up meetings on the work
carried out
Page:5

6. 1B.STAGE 2 GOALS
The specific goals for Stage 2 were:
Formació dels
grups de treball
Disseny dels
instruments
Creació dels
òrgans de
governança
Presentació dels
instruments i suma
de nous agents
To create, for
each tool
chosen, the
group of district
players who will
take part in its
detailed
definition and
design.
For each tool, to
reach a
consensus and
joint vision of its
goals and to
design its
functions,
implementation
strategy,
updating and
sustainability.
To present to all
the district's
players the
initiatives that
are to be
implemented in
the near future
and offer them
an opportunity
to become
involved.
To create an
organisational
structure, made
up of the
district's players,
to ensure that
the projects are
correctly
implemented,
operated and
coordinated.
Page:6

7. 1C.PLANNING
Planning the initiative's four stages:
2012 2013 2014
Stage 0. Prospective
Stage 1.
Conceptual
Model
Stage 2.
Designing Tools
Assessment of
the designs
Stage 0. Prospective: Collecting information on the district.
Stage 1. Conceptual Model: conceptual model and choosing the tools for launching
the project.
Stage 2. Designing Tools: Defining in detail and designing the tools chosen.
Stage 3. Implementation: Launching the first initiatives.
September September
March December
Stage 3. Implementation
February
Implementation
assessment
June
Page:7

8. 02Work carried
out
2A. Participation
2B. Voting on the proposals
2C. Process
2D. Commissions
2E. Working sessions
Page:8

9. 2A.PARTICIPATION
So far 140 professionals from 80 institutions have taken part in the initiative,
dedicating over 580 hours of collective work to it in total.
Page:9

10. 2B.VOTING ON THE PROPOSALS
During the public session in the previous stage, on 11
July, all the projects identified by the various groups
were presented to all the initiative's participants.
The aim was to raise the profile of all the initiatives that
had been identified up to that time and to enable each
institution to identify the initiatives they were interested
in taking part in.
The data were collected in forms completed at the end
of the session and subsequently taken into account.
Page:10

11. Projects with 8 or more votes
Projects with fewer than 8
votes
Projects “19 – Business Identification” and “40 – ‘Knowledge District Communication”
could not be voted on as they are in the implementation stage.
0
2
4
6
8
10
12
14
16
18
1-Mapificacióurbanística
2-Campusdelconeixement
3-Senyalitzacióiaccessibilitat
4-Mobilitatinterioriaccessos
5-AnelladeSalut
6-Connexióiconnectivitat…
7-SmartDistrict
8-MOOC'sBCN
9-MedicalWorkSpace
10-InnovationFair(Tech…
11-CollserolaiTibidabo
12-Sarrià–SantGervasi…
13-Wellness
14-Districtesaludable
15-Districted’emprenedors
16-PromociódelsNuclis…
17-Espaisdecoworking7@i…
18-Mapad'agentsdeldistricte
19-Identificaciód'empreses-…
20-IncubadoraHealth
21-Espaisiactivitats…
22-Esdeveniments…
23-Portadelfinançament
24-Fòrumsd'inversió
25-Xarxad'Inversorsdel…
26-InternacionalitzacióSalut
27-Formacióperprofessionals
28-Internacionalització…
29-Recepciódelíders…
30-Puntd'informacióvirtual
31-Xarxad'integraciópera…
32-UniversitatiFP–Empresa
33-Milloradenivell…
34-Col·laboracióamb…
35-Associaciód'Antics…
36-Explainers
37-Secundària–Universitati…
38-Voluntariatde…
39-Associaciód'Empreses
40-Comunicació"Districte…
2B.VOTING ON THE PROPOSALS
Page:11

12. 2C.PROCESS
Activities carried out during Stage 2:
Votació de les
propostes
Creació de les
comissions
Selecció dels
projectes a
dissenyar
Formació dels
Equips de
Disseny
Definició i
disseny dels
projectes
Presentació
dels Projectes a
tos els agents
Formació dels
Equips
d’Implementació
Implementació
dels projectes
Page:12

13. 2D.COMMISSIONS
Projects identified during Stage 1 were presented to all the project's
participants during the third and final session (“Session 3: Integration”). The
aim behind this activity was to raise the profile of all the initiatives identified up
to that time and to enable each institution to indicate the projects they were
interested in taking part in.
Talent
Empresa
Innovació
Espai Urbà
Atracció
Promoció
Ciència
Planificació
Retenció
Localització
Tecnologia
Gestió
Desenvolupa
-ment
Seguiment i
acompanya-
ment
Industria
Infraestructu
-res
Creació
Creixement i
internacional
ització
Mercat
Construcció
Governança
KnowledgeCampusCommission
GovernanceCommission
EntrepreneurialandInnovative
DistrictCommission
HealthyDistrictCommission
To carry out this work a
form was handed out to
all the attendees and
collected at the end of
the session.
An analysis of these
forms showed that the
players could be divided
into four groups
according to their
common interests.
Page:13

14. 2D.COMMISSIONS
Knowledge Campus Commission
This groups together all the players interested in projects relating to
Edutainment (Education and Entertainment) and in transforming the district
into a real campus.
Page:14

15. 2D.COMMISSIONS
Entrepreneurial and Innovative District Commission
This groups together all the players interested in creating the right conditions
in the district for it to become a benchmark for entrepreneurship and
innovation.
Page:15

16. 2D.COMMISSIONS
Healthy District Commission
This groups together all the players interested in projects relating to Wellness
(Health, sport and other areas)
Page:16

17. 2D.COMMISSIONS
Governance Commission
This groups together all the players interested in creating the SSG Association and
the projects relating to communication and sense of belonging to the district
Page:17

18. 2E.WORKING SESSIONS
During Stage 2, 18 working meetings will have taken place, involving 55 of the
district's players as well as members of the public.
Setembre Octubre Novembre Desembre
Official founding of the S-SG Association:
•Plenary sessions: 3
Public presentation:
•13/12, 9.30 – 11.00, District Offices
Entrepreneurial and Innovative District:
•Plenary sessions: 1
•Investors Forum/Network sessions: 2
•District Entrepreneurial and Professional Events
sessions2
Knowledge Campus:
•Plenary sessions: 1
•Explainers sessions: 2
•VT-Secondary Education-University sessions: 2
Healthy District:
•Plenary sessions: 3
•Living Health sessions: 1
•Medical Work Space sessions: 1
Page:18

19. 03Projects
3A. Initiative image
3B. Sarrià-Sant Gervasi district census
3C. Welcome for international students
3D. Projects for 2014
Page:19

20. 3A.INITIATIVE IMAGE
Sarrià-Sant Gervasi,
Knowledge District
Work was carried out on the
initiative's image throughout 2013,
during which a logo and its colours
were designed.
A dossier/leaflet was also put
together with information on the
initiative, to be used by participants
in the activities carried out.
Page:20

21. 3B.DISTRICT CENSUS AND
ECONOMIC ACTIVITIES
Alongside the initiative, a census and a study of
businesses in the Sarrià-Sant Gervasi District is being
carried out to find our what knowledge-intensive
economic activities are taking place at present.
This information is being collected by means of an
economic activity assessment survey, based on a
representative sample of businesses.
A special study is also being carried out of businesses
with more than 100 workers which, because of their
turnover, have a relatively large influence on the
district's business structure and on all the strategic
sectors identified in the district, such as education and
health.
This information will help to define the strategy better
and monitor the development of knowledge-intensive
economic activity in the district better, to achieve the
initiative's long-term goals.
Page:21

22. 3C.WELCOME FOR INTERNATIONAL
STUDENTS
Welcome Reception & Networking Event For International Students
The first edition of this district reception programme for international students
and lecturers was held at the CosmoCaixa on 4 December, in collaboration
with CosmoCaixa, EINA, ESIC, EUSS, the European University, the Abat Oliba
University, the International University of Catalonia and the Ramon Llull
University. The event was supported by BMW Barcelona.
Around a hundred people took part, including students and representatives
from academic institutions and the consular corps.
Page:22

23. 3D.PROJECTS FOR 2014
Each commission has been working on one or two projects during this stage,
combining the players' common interests with the technical feasibility of
implementing them:
• Promoció de vocacions cientifico-tècniques
• Lligams Secundaria–Universitat– FP–Empresa
Comissió Campus de
Coneixement
• Sarrià-Sant Gervasi Networking Breakfast
• Districte financer per emprenedors
Comissió Districte
Emprenedor i Innovador
• Medical Work Space
• Sarrià-Sant Gervasi Living Health
Comissió Districte
Saludable
• Associació Districte de Coneixement de Sarrià-
Sant Gervasi
Comissió Governança
Page:23

24. Promoting an interest in scientific and technical careers
Creating a support and added-value platform for projects that
promote an interest in scientific and technical careers that helps
to:
•Give support to projects sharing the overall goals, to scale
them and add to their value.
•Involve the district's secondary schools and students in the
project.
•Provide participants with the skills to express themselves in
and interact with the public.
•Promote the use of online tools for conveying knowledge.
•Provide participants with the skills to using technical language
in Catalan, Spanish and English.
Overall goals:
•Stimulating interest in scientific and technological careers.
•Eliminating forms of self-limitation that undermine students'
aspirations (“I couldn't”, “I'm not good at that”).
•Introducing secondary students to university and VT students.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:24

25. Secondary School–University–VT–Business links
Creating a platform for strengthening ties between the various
secondary-education, university and VT players and the
business world which helps to:
•Establish formal relations between secondary schools,
universities and VT centres.
•Publicise professional careers and their relationship with
academic studies.
•Publicise everything that universities and VT centres (academic
courses, awards, summer campus, etc.,) can offer.
•Link business networks to the programme.
•Highlight the programmes already established.
Overall goals:
•Encouraging professional vocations among secondary
students.
•Introducing secondary students to further and higher education
(university and VT).
•Raising the profiles of academic institutions abroad.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:25

26. Sarrià-Sant Gervasi Networking Breakfast
Creating a networking events programme in the district that helps
to:
•Foster relations between the district's players (relational capital).
•Update information on useful issues.
•Discover the district.
•Promote the district's businesses.
•Share experiences and knowledge.
Overall goals:
•Establishing business and professional contacts.
•Promoting entrepreneurship, and business and professional
growth.
•Creating a sense of belonging to a project and the district.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:26

27. A financial district for entrepreneurs
Creating a platform for supporting and promoting the investment
activities going on in the district which helps to:
•Promote investment-related activities: forums, training, etc.
•Bring together the district's various investors into a single
network.
Overall goals:
•Creating synergies that establish the investment sector in the
district.
•Increasing the number of investors.
•Identifying the district as a financial district for entrepreneurs.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:27

28. Medical Work Space
Creating a platform for collaboration between universities,
technology businesses, healthcare-sector businesses and other
healthcare-related knowledge businesses which helps to:
•Promote the application of research, investigation and new
technologies in the field of healthcare.
•Foster relations between the district's players (relational
capital).
•Discover new opportunities for the sector.
•Share experiences and knowledge.
•Listen to end users.
Overall goals:
•Promoting entrepreneurship, business growth and new
services.
•Publishing, sharing knowledge and raising awareness.
•Establishing business and professional contacts.
•Creating a sense of belonging to a project and the district.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:28

29. Sarrià-Sant Gervasi Living Health
Creating an action programme in the district to provide people
with information on healthcare that helps to:
•Bring every type of player in the healthcare sector to the
project: chemists, primary healthcare centres, etc.
•Reach the district's residents and the international community.
•Give out information on healthcare.
•Detect pathologies.
•Present the range of current healthcare possibilities.
Overall goals:
•Giving out healthcare information through collaboration, as a
healthcare knowledge platform in the district.
•Raising the profiles of the participating organisations.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:29

30. Sarrià-Sant Gervasi Knowledge District Association
Creating an organisational structure that helps to promote,
develop and build the “Knowledge District” within the Sarrià-Sant
Gervasi District. This includes:
•Boosting healthcare and education as the cornerstones of the
district's social and economic activities.
•Boosting the economic activities of the district's knowledge-
intensive businesses, to strengthen economic and social
progress.
•Fostering the development of scientific, educational, social and
economic initiatives that keep the growth of economic activity
within sustainability and diversity parameters.
•Developing economic and social policies that create a
competitive environment for the district's businesses and
associations.
•Representing member associations and businesses before the
authorities, institutions and economic, political and social
organisations, to champion their interests.
•Boosting economic and social relations between members.
3D.PROJECTS FOR 2014
Institutions that
have taken part:
Page:30

31. 04Conclusion
4A. Planning
4B. Implementing the projects
Page:31

32. 4A.PLANNING
We shall be entering the implementation stage of the projects that have been
presented today, and will gradually be launched, sometime between the end of
January and the start of February. The intention is to carry out an initial
assessment of their work and the results achieved by June.
2012 2013 2014
Stage 0. Prospective
Stage 1.
Conceptual
Model
Stage 2.
Designing Tools
Assessment of
the designs
Stage 0. Prospective: Collecting information on the district
Stage 1. Conceptual Model: Conceptual model and choosing the tools for
implementing the project
Stage 2. Designing Tools: Detailed definition and design of the tools chosen
Stage 3. Implementation: Launching the first initiatives.
September September
March December
Stage 3. Implementation
February
Implementation
assessment
June
Page:32

33. 4B.IMPLEMENTING THE PROJECTS
Next working meetings:
Just as we did in the previous
stage, at the end of a session
we shall be collecting forms
on the projects that have
been delivered for the
purposes of finding out each
institution's interest in taking
part in the implementation
stage of the projects
presented.
We shall get in touch with you
again, from the middle of
January on, to give you the
information from the first
meeting so the project can be
implemented.
Page:33

34. KNOWLEDGE
DISTRICT
MANY THANKS