The document provides a directory of digital tools for insight and strategy. It lists and describes top free and paid tools across several categories: social tools, collaboration/presentation tools, search tools, buzz tools, and website/traffic tools. Key tools summarized include DoubleClick Ad Planner (data on domains), Google Trends (search keyword trends), Tweetfeel (Twitter sentiment analysis), K-Matrix (social media buzz monitoring), eMarketer (aggregated market data), and ComScore (digital market intelligence and site analytics). The document aims to help users find the right tools for their needs.

1. Digital Tools Directory For Insight & Strategy Draft 2.0

2. IndexTop ToolsTool IndexKey Paid Tools

3. Top Tools

4. Doubleclick Ad Planner (Google) A similar tool to Comscore which measures online behavior and traffic It provides the following data on each domain you are searching for Unique Visitor Page Views Average time on Site Demographic (Gender, HHI, Education, Age, and etc.) Cross Visiting It also defines the most popular sites by the following audience filtering Behavioral Interest Language Online Activity Demographic Category Requires an account to login and data is not too sufficient and accurate in Asian market (except for Australia) compared to Comscore Confidential &Proprietory

5. Google Trends Search keywords/websites trend by showing the search volume index and relevant news on Google Can be use as a reference in order to evaluate if certain campaigns arise interest or curiosity in search engine aspect Region & Time Relevant news Confidential &Proprietory

6. What do you love? (By Google) An integrated platform from Google, by entering the keywords to search for the related topics with Google widgets. The multi search engine enables previews of various specialized Google searches in one place. The results of the search are categorized by Google widgets, such as Google Books Google Map News Google Translate Google Trends Youtube Etc. Confidential &Proprietory

7. Tweetfeel Real-time sentiment search for Twitter that analyze user’s tweets based on a keyword It monitors the positive and negative feeling in twitter conversation about a brand, product, service based on a complex algorithm The basic version is free but there is a complete version which can track and compare the trend for several keywords/hot topics Due to the popularity of Twitter in the local market, information may be limited in places like Hong Kong but rich in Singapore. Confidential &Proprietory

8. Addict-o-matic An integrated platform where you can type in a keyword/topic to find all the relevant information on social websites such as Youtube, Twitter, Flickr, Google Blog, Bing, Yahoo News, and etc. It consolidates all the latest trend/talking point on a topic where you are check what kind of videos/tweets/news/pictures are spreading online An easy accessible tool to check all the updates on your brand Rich in English/foreign content but lack of information in local market Available Sources

9. SpyFu A tool that that spy on your competitors by learning what keywords they are buying on Adwords and other search engines. The software scan through the search engines to determine what your competitor is buying based on the public domain It can define your competitor’s Daily budget Average Ad position Daily SEO Traffic Value Paid/Organic Clicks per day Top Organic/Paid Keywords Top Ad Competitor Data only available for the UK and US market and it is a little outdated (for free version)

10. Socialbakers Socialbakers.com is one of the biggest social media statistics portals in the world, covering a wide range of social media statistics. It specialize in statistics for Facebook, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in different countries, and Twitter users.They have also created advanced monitoring technologies like Socialbakers Page Analytics, which can measure Facebook influence globally or locally.

11. Google Insights Google Insights for Search provides insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Google Insights also gives historical data, allowing you to see whether a term has gained or lost popularity.

12. Tool Index

13. Apps/Products Social Tools Collaboration/Presentation Tools Search Tools Buzz Tools Website/Tracking Tools

14. Apps/Products

15. Apps/Products

16. Social Tools

17. Social Tools

18. Social Tools

19. Collaboration/Presentation Tools

20. Collaboration/Presentation Tools

21. Search Tools

22. Search Tools

23. Search Tools

24. Buzz Tools

25. Website/Tracking Tools

26. Website/Tracking Tools

27. Website/Tracking Tools

28. Website/Tracking Tools

29. Website/Tracking Tools

30. Paid Tools

31. K-Matrix (social media) Online Buzz monitoring tools Measure the WOM of a brand by drawing all the conversation of forums, blogs & newsgroups in HK and Macau Indentify Key opinion leaders Data duration: 45 months

32. From K-Matrix, you can search.. Type your search keywords here Filtering options include time, Great China regions, social platform (excluding Facebook)

33. Confidential &Proprietory

34. Measures sentiment and association as well Sentiment index

35. eMarketer Aggregating, filtering and organizing data from over 4,000 global sources Put the data into context covering all aspects of the market with overviews, insights and analysis. More focus on US / regional market rather than local. Data duration: 5 Years

36. From eMarketer, you can search… Filtering by geographic, different chart types, time, keywords Many sub-categories under each category Covered most of the digital channels & platforms

37. For eg, I want to search how many smart phone users in Japan for the period of 2010.. 37

39. Available report

40. site traffic

41. Page view

42. unique visitor

43. Reach

44. Time spent

45. trends

46. cross visiting

47. Available filters

48. Region

49. Period

50. Behavior

51. Age & Gender

52. Data duration

54. Behavioral Target The report shows a list of sites those target will most likely to visit Comscore can also defines the top sites based on behavioral target (interest such as Automotive, Banking, B2B, and etc.)

55. Advanced Web Ranking (SEO) A SEO tool which we can find the keyword ranking on websites from various search engines The tool will identify the exact URL of each keyword we search and check if our landing page falls within certain rank The major search engines are in the system so it would not be a problem even it is in a different language other than English Various report type includes keyword report, top site report, search engine rank, Visibility report

56. Advanced Web ranking Report Comprehensive report including the ranking for different landing URL A general report which shows the top ranking of each keyword based on one website

57. Advanced Web ranking Report

58. 3rd Party Ad serving (Ad tracking) Technology that pushes ads out to websites and allows us to track the performance of these ads. Almost every banner ad, interstitial, video ad, or paid search can be tracked Benefit to us and client Justify ROI by tracking conversion result Closely monitor the campaign performance Evaluate post campaign result beyond clicks or impression Standardize the measurement Creative rotation can easily be done

60. Available report

61. Digital

62. Print

63. TVC

64. Bus Shelter

65. MTR

66. Radio

67. Other offline platforms

68. Available filters

69. Industry

70. Sub-category

71. Advertiser

72. Product

73. Data duration

75. Find ad spend by month and by media

76. Thank you