Our experience in branding, advertising and graphic design spans over 20 years and includes campaigns for local, national and international sporting events, land sales, hotels, retirement villages, major retail chains, and a wide range of consumer goods and services.

1. A brief introduction to

2. Thank you for inviting Pro-Active Advertising & Marketing to present its
credentials and experience in branding, advertising and graphic design.
Our experience spans over 20 years and includes campaigns for local, national
and international sporting events, hotels, retirement villages, major retail
chains, and a wide range of consumer goods and services.
The purpose of this document is to introduce you to our company and provide
you with an insight into how we could act as your marketing partner.
Introduction

3. Pro-Active Advertising & Marketing opened its doors in January 2000.
It is a full service advertising agency that helps its clients realise their full
potential through sound strategic thinking, creative branding, marketing and
advertising communications.
Its founder, Barry Scotland, has over 30 years experience in senior roles in
marketing and advertising. You will find him to be a clear thinker and straight
talker.
You’ll also find us enthusiastic, honest, innovative and responsible partners to
work with and just as passionate about your brand and your marketing as you
are.
Who we are

4. Traditional advertising agencies are full of clever individuals. But why do they
have to be the same people working in the same building every day?
Wouldn’t it be better to have a access to a range of highly skilled and well
credentialed independents with experience relevant to your brand? A hand-picked
strategic and creative team working together under the leadership of Pro-Active
Advertising & Marketing.
Modern technology means we can be on different sides of the city, country or
even the world, yet still as connected as if we were all just down the corridor.
That’s the Pro-Active difference.
A strategic and creative resource where the focus is on results and collaboration is
the key to everyone's success.
By keeping it lean we can achieve the same continuity and control a traditional
agency has to offer. However, it won't be within four very big and expensive walls.
How we operate

5. Our services
Branding
Strategic planning &
management
Brand identity & logo design
Brand advertising campaigns
Marketing strategies
Marketing research
Marketing plans
Brand positioning strategies
Tactical sales promotions
Advertising campaigns
Television
Radio
Press
Magazine
Outdoor signage
Electronic media
Print design & management
Corporate brochures
Product & services brochures
Product packaging
Retail catalogues & flyers
Point-of-sale displays, exhibitions & banners
Annual reports
Stationery
Signage
Architectural signage
Commercial & residential real estate
Mobile billboards
Vehicle signage
Electronic Media
Website design & programming
SEO & CMS Systems
Flash animations
Architectural fly-throughs
Multimedia video production

6. Case history
Following a competitive tender process, Pro-Active
was selected to develop a new brand identity and
design and install a range of interpretive signage for
the redeveloped Perth GPO building in Forrest Place.
The resulting logo design uses both traditional and
modern typefaces to represent the evolution of the
GPO into a revitalised office & retail precinct.
The base incorporates a perforated stamp edge to
symbolise the building’s historical significance. Placed
at an angle of 23 degrees, it signifies the year the GPO
was first opened.

7. The roll-out of the logo into signage
applications typifies our collaborative method
of operation.
Bringing together the best in strategy
development, design and architectural signage
experience.
Developing designs for the numerous
internal and external interpretive signs,
window treatments and murals was
demanding task that involved a significant
amount of research into the rich history of
the Perth GPO.
Suitable images and stories were sourced
from the National Archives and the Battye
Library and these were used in the resulting
designs.
Example of one of the 14 external and internal
stainless steel interpretive signs at the Perth GPO.

8. One of the two large 3-dimensional murals in the lift lobby at the Perth GPO.

9. Frosted vinyl graphic treatment of the 8 upper windows of old Postal Hall atrium.

10. Detail of one of the vinyl graphics on the upper windows of the Postal Hall atrium.

11. The Tradewinds is an iconic hotel in
East Fremantle. Our brief was to
develop a new logo, advertising and
collateral materials to reflect a more
contemporary image.
Case history

12. Outdoor advertising banners

13. Marketing booklets

14. Marketing booklets

15. Other logo designs

16. Examples of our work
Heineken Classic Perth

17. Heineken Classic Melbourne

18. Bayside Estate - Geraldton
Advertising SignageBrochure

19. The name Kenlow is synonymous with shade
and has been shading Perth homes and
businesses for over 40 years.
Pro-Active is retained to manage all aspects of
the Kenlow brand.

20. Polo in theValley
Pro-Active is retained by the Prendiville Group to
coordinate marketing collateral material for their
Polo in theValley event.
This includes managing the design and writing the
content for the Official Programme and other
marketing communications

21. The Arcadia Group owns and operates five
world-class retirement lifestyle villages in
Western Australia.
Pro-Active is retained to manage all aspects of
the Arcadia Group brand and marketing
communications

22. Spinnakers Apartments – South Perth
Brochure Advertising

23. Woodside Building - Perth
Leasing Brochure
Site Signage
& Advertising

24. Corporate brochures & Annual Reports

25. Newsletters & magazines

26. Corporate information
The Company
Pro-Active Advertising and Marketing Pty Ltd
ABN: 84 008 774 052
Address
31 Allen Street
East Fremantle WA 6158
Contact Number
Phone: 0407 088 727
Primary Contact
Barry Scotland
Email: barry@proactiveadvertising.com.au

27. References
Roseanne Goddard
Tournament Director, PGA Championship
(03) 9824-2888
Garry Landers
Managing Director
Kenlow
(08) 9459 2533
Mike Graebner
Managing Director
Seniors Own Real Estate
(08) 9243 1366