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Using Social
                                   Media For
                                  Networking




Barry Nadler - Social Media Director
Agenda
         • What is social media?

         • What is your goal?

         • Develop a Personal
           Action Plan

         • What this chapter
           doing to assist you?
WHAT IS SOCIAL MEDIA?
Medium           Platform           Channel

  •   Mobile        •   LinkedIn     • Blog
  •   Video         •   WordPress    • YouTube
  •   Blogs         •   YouTube        Channel
  •   Comments      •   Facebook     • Facebook
  •   Posts         •   SMS/Text       Page
                                     • LinkedIn
                                       Profile


 Strategy               Tactics          Weapons
WHAT’S YOUR GOAL?
Identify

           • Drivers for success

           • Campaign objectives

           • Specific desired
             outcomes
SMART

        Specific
        Measurable
        Attainable
        Realistic
        Time-bound
Purchase
Regular Use

   Trial      Social Media


  Desire

  Liking

 Interest

Awareness
PERSONAL ACTION PLAN
Frequent




                      Professional
Casual




         Infrequent
10-Step Action Plan

 1. Search Engine Optimization (SEO) your site
   – Google, Yahoo, Bing, etc.
 2. Launch a blog
   – Best & easiest
   – Wordpress, Blogger, Drupal
 3. Post blog articles on a regular schedule
   – 2-3 times per week
10-Step Action Plan

 4. E-mail newsletters/whitepapers or articles
    that share expertise
   – Want a list? Create a crash course or
     something your market needs
 5. Upload content to
    Flicker, Picassa, comment on
    blogs, LinkedIn, etc.
 6. Produce a video on YouTube
   – Does not need to be high quality or top notch
10-Step Action Plan

 7. Create a YouTube channel and add more
    videos
 8. Use TubeMogul
   – Distributes to other video channels
   – YouTube, Viddler, Vimeo
 9. Consistently keep adding content to each
    item already going
 10.Promote, Promote, Promote
Other Things You Can Do

 • Squidoo Lenses
 • Add social bookmarks to your blog and
   web site
 • Set up Google Alerts
 • Use TweetDeck or Hootsuite to tie
   Twitter, Facebook, and LinkedIn together
Measuring Success

•   Twitter Followers   •   Leads
•   Facebook Fans       •   Downloads
•   Comments            •   Likes
•   Social Bookmarks    •   Growth Rate of Fans
•   Page Views          •   Online mentions
•   Inbound links       •   Bounce Rate
•   Click-throughs      •   Google Page Rank
Measuring Tools
•   Google Page Rank
•   Google Analytics
•   Alexia
•   Technorati
•   YouTube Analytics
•   LinkedIn Analytics
•   Facbook Analytics
•   Wordpress Analytics
•   Compete.com – competitor research
WHAT ARE WE DOING FOR YOU?
• Comment and post
• Be part of the community
• Share your professional efforts and
  achievements with group
• Explore job postings
• Author Articles
• Comment as part of the community
• Learn about
  – Other members
  – Local businesses
  – Orlando industries
  – CPLP information and shared experiences
•   Know when posts occur on other platforms
•   Learn about upcoming events and RSVP
•   Share photos
•   Promote yourself
• Eventually, we want to have a channel for
  localized content
• Know when posts occur on other platforms
• Learn about upcoming events
Being a Good Cyber Citizen

 •   Show Respect
 •   Be Responsible
 •   Show Integrity
 •   Be Ethical
 •   Add Value
SUMMARY
Closing

 •   What is social media?
 •   What is your goal?
 •   Develop a Personal Action Plan
 •   What this chapter doing to assist you?
How To Start Tomorrow

 • Get ten things done versus getting one done
   perfectly
 • 5-10 tasks daily
   – 1-2 tweets
   – Answer a question
   – Post a comment or two
WWW.CFCASTD.WORDPRESS.COM

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Using Social Media For Networking

  • 1. Using Social Media For Networking Barry Nadler - Social Media Director
  • 2. Agenda • What is social media? • What is your goal? • Develop a Personal Action Plan • What this chapter doing to assist you?
  • 3. WHAT IS SOCIAL MEDIA?
  • 4. Medium Platform Channel • Mobile • LinkedIn • Blog • Video • WordPress • YouTube • Blogs • YouTube Channel • Comments • Facebook • Facebook • Posts • SMS/Text Page • LinkedIn Profile Strategy Tactics Weapons
  • 5.
  • 7. Identify • Drivers for success • Campaign objectives • Specific desired outcomes
  • 8. SMART Specific Measurable Attainable Realistic Time-bound
  • 9. Purchase Regular Use Trial Social Media Desire Liking Interest Awareness
  • 10.
  • 12. Frequent Professional Casual Infrequent
  • 13. 10-Step Action Plan 1. Search Engine Optimization (SEO) your site – Google, Yahoo, Bing, etc. 2. Launch a blog – Best & easiest – Wordpress, Blogger, Drupal 3. Post blog articles on a regular schedule – 2-3 times per week
  • 14. 10-Step Action Plan 4. E-mail newsletters/whitepapers or articles that share expertise – Want a list? Create a crash course or something your market needs 5. Upload content to Flicker, Picassa, comment on blogs, LinkedIn, etc. 6. Produce a video on YouTube – Does not need to be high quality or top notch
  • 15. 10-Step Action Plan 7. Create a YouTube channel and add more videos 8. Use TubeMogul – Distributes to other video channels – YouTube, Viddler, Vimeo 9. Consistently keep adding content to each item already going 10.Promote, Promote, Promote
  • 16. Other Things You Can Do • Squidoo Lenses • Add social bookmarks to your blog and web site • Set up Google Alerts • Use TweetDeck or Hootsuite to tie Twitter, Facebook, and LinkedIn together
  • 17. Measuring Success • Twitter Followers • Leads • Facebook Fans • Downloads • Comments • Likes • Social Bookmarks • Growth Rate of Fans • Page Views • Online mentions • Inbound links • Bounce Rate • Click-throughs • Google Page Rank
  • 18. Measuring Tools • Google Page Rank • Google Analytics • Alexia • Technorati • YouTube Analytics • LinkedIn Analytics • Facbook Analytics • Wordpress Analytics • Compete.com – competitor research
  • 19. WHAT ARE WE DOING FOR YOU?
  • 20. • Comment and post • Be part of the community • Share your professional efforts and achievements with group • Explore job postings
  • 21. • Author Articles • Comment as part of the community • Learn about – Other members – Local businesses – Orlando industries – CPLP information and shared experiences
  • 22. Know when posts occur on other platforms • Learn about upcoming events and RSVP • Share photos • Promote yourself
  • 23. • Eventually, we want to have a channel for localized content
  • 24. • Know when posts occur on other platforms • Learn about upcoming events
  • 25. Being a Good Cyber Citizen • Show Respect • Be Responsible • Show Integrity • Be Ethical • Add Value
  • 27. Closing • What is social media? • What is your goal? • Develop a Personal Action Plan • What this chapter doing to assist you?
  • 28. How To Start Tomorrow • Get ten things done versus getting one done perfectly • 5-10 tasks daily – 1-2 tweets – Answer a question – Post a comment or two

Notas del editor

  1. Show Respect People in the dialogue are human. Treat them as such. Give credit when necessaryBe Responsible Trustworthy Do what you say you will You post it…you own the consequences Mix personal and professional business very carefullyShow Integrity Pretend your grandmother is watching Reveal your connections and biases in the appropriate situations Remain in good taste Make sure you are being legal in your words and actions Provide necessary framework for your argumentsBe Ethical Be honest Be transparent Let the experts be the experts Only post truthful informationAdd Value Move the ball forward for everyone Provide insight Be helpful Monitor your posts Remember your audience consists of past, present, and future customers