Online conversion optimization: theory and practice. From mass optimization to segmentation and 1-on-1 dialogues.
How to build groups of customer profiles, based on their (historical) behavior and collect the knowledge of how to communicate better and better with them.
Online dialogues and conversion optimization (online tuesday feb 9, 2010)
1. “ Conversion optimization” February 9 th 2010, 19:30 Bart Schutz & Ton wesseling Strategy, design, development and optimization of customer dialogues
2. Index A customer dialogue The dialogue model Current online dialogues Conversion optimization roadmap
74. Structured testing Test your teams thoughts and learn! Prospect / client Internal influencers Knowledge Attitude Personality Internal influencers Context
S tartup, vandaag 5 maanden. 3 experts. Snel naar 5. + interim netwerk E xpert in digitale klant en prosopect dialogen S trategie, ontwerp, realisatie en optimalisatie O ver dat laatste zijn we gevraagd hier nu een verhaal te vertellen, hoe pak je dit aan
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address]
SNS Bank Marketing & Communicatie 30 mei 2007 [email_address] Doel: de favoriete financiële dienstverlener zijn voor particulieren en het MKB in Nederland