Why Local Optimization & Marketing is Essential for Your Business Local Optimization Optimization Tips for Real Estate Agents

1. Why Local Optimization is
Essential for Your Business
Bassem Ghali
Search & Email Marketing Team Lead at Canadian Tire
www.BassemGhali.com

2. Google Knows Where You Are!
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3. Local Results are More Relevant to Searchers!
2011 Google search results page heat map
2009-2010

4. Why is Local Optimization Essential for
Your Business?
20% of Google searches are local
40% of Google Mobile searches are local
Local optimization & marketing brings
local clients to your business
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5. What are the Most Important Ranking
Factors for Local Search Results? (7-pack)
Verified listing
Business title
Listing relevant business categories
Citations The mentions of your business name, address and phone number (NAP) on other websites
Reviews & ratings The higher the rating, the better
Optimized business website Quality & fresh content, title tags, inbound links, etc.
Social signals Business social accounts & website 2 way linking, shares, retweets, etc.
Sentiment analysis Dynamically driven data from Yelp, UrbanSpoon, Tripadvisor, n49.ca and more!
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6. Focus Areas
Local Optimization
On-page
Off-page
Local Marketing
Local Social Optimization
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7. Local Optimization
On-Page
Create a separate location page
for each of the real estate listing pages
Optimize listing location pages title tags. Example: real estate for sale in Markham, 24 Main St.
Create a separate contact page for each of the
business and office locations
Optimize contact pages title tag. Example : XYZ Real Estate Agency, Toronto, 647.000.0000
Include links to other listings within the same city on
each listings page
Include business contact info in the footer
Business name, full street address, phone number, postal code
Use Micro-formats such as "hCard" to include local
information on web pages (Advanced)
Recommended tool: hCard creator
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8. Local Optimization
Off-Page
Submit (or claim) business listings
on search engine map services
Such as Google Places, Bing Local Listing Center, Yahoo Local, Yelp, etc.
Use a keyword in your business title
No keyword stuffing, don't violate Google guidelines
Choose the categories most relevant to the
business
Use long tail keywords in your description
Specify your areas of expertise and the various types of financial services
provided by your company Local Listing Center
Citations
Ensure other websites linking to the business website have the proper
address and the same phone number
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9. Local Optimization
Off-Page
Get listed on local directories and
community websites
Get reviews!
Offer happy customers a coupon or discount if they post a review
about your business
Optimize your inbound links
Include business address, phone number, and have the business
name or a key phrase as the anchor text
Add professional pictures & videos to
your local listing
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10. Local Marketing
Connect the business Google Maps
account to the Google AdWords
Target a specific geographic location
with online marketing campaigns
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11. Local Social Optimization
Make it easier for visitors to share
and retweet your content
Recommended tools: addthis & sharethis
Optimize business social accounts
Include website address, business full address, phone, etc.
Include links to social accounts/pages
from the business website
Create business page
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12. Thank You
Q&A
www.BassemGhali.com
Bassem.Ghali@gmail.com
Bassem Ghali
Bassem Ghali