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Presentation On Indian Advertising agencies.
   TOP 5 AD AGENCY IN INDIA-
   O&M
   JWT
   MUDRA
   FCB ULKA
   REDIFFUSION DY & R
 TOP    5 AD AGENCY IN WORLD-
 LEO BURNETT INDIA PVT LTD
 Saatchi & Saatchi of New York
 180 Amsterdam
 R/GA of New York
 Abbott Mead Vickers of London
Presentation On Indian Advertising agencies.
   ABOUT IT-

   JWT is the world’s best-known marketing communications brand
    with more than 200 offices in over 90 countries employing nearly
    10,000 marketing professionals.

   As a full-service ad agency, they have the talent and ability to not
    only produce exceptional, effective creative, but advise clients on a
    full range of media and marketing strategies as well.

   They combine creativity with intelligent, no non-sense strategic
    solutions to help you get the results you are looking for from
    your advertising and marketing dollars.
     The James Walter Thompson Company, which eventually
    became J. Walter Thompson. It was acquired by WPP group in
    1987. In 2005, the agency was "relaunched" by dropping the name
    J. Walter Thompson in exchange for JWT

   JWT claims to be the first agency to:
   create the first-ever testimonial ad (it was for Pond's Cold
    Cream), in 1925.
   invent the grilled cheese sandwich for its client Kraft in 1930.
   produce the first-ever TV commercial in 1939.
   create the first advertisement in Second Life (Ford Argentina)
Javier Navajas          RAJESH
CEO JWT Central      GANGWANI,
America           Sr VICE PRESIDENT
Presentation On Indian Advertising agencies.
1980   1987    1995




1983   1991     2002




1985    1992    2009
Founded in 1980, today its footprint covers over 1,75,000
  villages and 4000 towns across 21 states in the country. The
  Group currently has 1100 employees in 26 offices

   In 1988, they marked the beginning of one of their most
    cherished relationships with DDB Worldwide.

    Mudra is known for its "can do" spirit, dedicated partnerships
    and an unconventional approach to business.

    With a team of over 1,100 employees across 26 offices around
    the country that covers over 1, 75,000 villages and 4,000
    towns. Mudra Group offers direct contact in over 3,500 schools
    reaching out to nearly seven million students.
   As a testimony to workplace HR practices, Mudra Group's
    Learning Leadership & Change (LLC) team has been awarded
    'Best HR strategy in line with Business' and 'Excellence in HR
    through Technology' at Asia's Best Employer Brand 2010
    Awards.
   Jude Fernandes is the Chief Executive Officer of Mudra
    India, the branding and Communication Agency in the
    Mudra Group.
    International Awards won 230 ( Cannes , D&AD, Clio, One
    Show , Ad Fest, Communication Arts, New York Festival &
    others) National Awards won




                                     MADHUKAR
                JUDE FERNANDES        KAMATH
Presentation On Indian Advertising agencies.
    in 1973,three leading stalwarts of advertising came together to
    discuss the state of creativity In advertising. The three
    people, Diwan Arun Nanda, Ajit balakrishnan & Mohammad khan
    came up with a game plan- Rediffusion…

   Today Rediffusion is one of the largest in the industry.

 Together with its specialized group of companies which includes-
  rediffusion-wunderman,TME,Suddler & hennessey,
OAP,& Touchpoint.
   Diwan Arun Nanda is the chairman and managing director.

   Brand conversation is one of their unique strategy to achieve
    success with their clients. its a modern aspect of branding where
    what the consumer is talking about is far more important than
    what what the brand wants to talk. Its a two way process.

   Rediffusion is a part of young & rubicam network ,a leading
    creative company with 186 offices and 7000 employees around
    the world.
Mission-To be the number one
communication groups, each practice of
Rediffusion aims to be amongst the top 3
agencies in their respective categories.


Vision-The marketing communication
industry has seen itself slip from being partners
& co creators to vendors. Their fate is not
decided on the value we bring in terms of the
intellectual capital but the price we charge.
Presentation On Indian Advertising agencies.
    Ogilvy and Mather (O&M) India, a subsidiary of WPP group is
    one of the leading advertising agencies in India having its presence
    since 1928. The group recorded global revenues of US $ 4.9
    billion with profits amounting to 18 per cent of the revenues in
    2003.
   The company in India operates with offices located in all the major
    cities. The focus areas include Advertising, Direct Marketing,
    Public Relations and Activation.
   Ogilvy Activation includes services in the non-traditional area of
    advertising - Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and
    Ogilvy Signscapes which together with the focused services
    consolidate offerings to clients.
 Success       mantra-
   The critical factor of success for the company is the quality of its
  human resources endowed with good creativity.


 First   mover advantage-
   O&M has been active to introduce its global practices in the
  country. The company was the first to set up divisions for
                      Public Relations
                        Direct Marketing
                       Event Management
                      Business-to-Business
                  Outdoor and Rural Outreach

 The subsidiary in the country has specialized divisions for various
 sectors of advertising.
Public Relation :
             ability to reach specific groups
              image building
Direct Marketing:
              cost effectiveness
              rapid delivery
              relationship building
B2B:
              cost reduction
              shortens selling cycle
Ogilvy & Mather has
conceptualized a new
TVC for the launch of
BlackBerry services for
prepaid users on
Vodafone. Prior to
this, only postpaid
customers for Vodafone
could access the
BlackBerry services.

The TVC is in the form of
a song called “The
BlackBerry Boys” which
starts of with five top
level management men
shown singing the
BlackBerry song.
   An advertising agency or ad agency is a service business dedicated
    to creating, planning and advertising for its clients. The success of
    an ad agency depends on its creative team.

    Creativity is an essential resource to survive in the market and for
    this reason we always look for it. Companies entrust their image
    to advertising agencies to realize ever more creative, innovative
    and amazing advertising.

   Advertising is seduction, art and investment.

   Advertising must be funny, clever, unique and exciting
Advertising agencies typically have creative departments where print
ads, TV commercials, and other marketing communications are
produced. These departments are staffed by writers who craft the
words in advertisements, graphic artists who plan and construct visual
layouts, and other specialists who help in the transformation of
strategy into actual advertisements.
Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.

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Presentation On Indian Advertising agencies.

  • 2. TOP 5 AD AGENCY IN INDIA-  O&M  JWT  MUDRA  FCB ULKA  REDIFFUSION DY & R  TOP 5 AD AGENCY IN WORLD-  LEO BURNETT INDIA PVT LTD  Saatchi & Saatchi of New York  180 Amsterdam  R/GA of New York  Abbott Mead Vickers of London
  • 4. ABOUT IT-  JWT is the world’s best-known marketing communications brand with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.  As a full-service ad agency, they have the talent and ability to not only produce exceptional, effective creative, but advise clients on a full range of media and marketing strategies as well.  They combine creativity with intelligent, no non-sense strategic solutions to help you get the results you are looking for from your advertising and marketing dollars.
  • 5. The James Walter Thompson Company, which eventually became J. Walter Thompson. It was acquired by WPP group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT  JWT claims to be the first agency to:  create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.  invent the grilled cheese sandwich for its client Kraft in 1930.  produce the first-ever TV commercial in 1939.  create the first advertisement in Second Life (Ford Argentina)
  • 6. Javier Navajas RAJESH CEO JWT Central GANGWANI, America Sr VICE PRESIDENT
  • 8. 1980 1987 1995 1983 1991 2002 1985 1992 2009
  • 9. Founded in 1980, today its footprint covers over 1,75,000 villages and 4000 towns across 21 states in the country. The Group currently has 1100 employees in 26 offices  In 1988, they marked the beginning of one of their most cherished relationships with DDB Worldwide.  Mudra is known for its "can do" spirit, dedicated partnerships and an unconventional approach to business.  With a team of over 1,100 employees across 26 offices around the country that covers over 1, 75,000 villages and 4,000 towns. Mudra Group offers direct contact in over 3,500 schools reaching out to nearly seven million students.
  • 10. As a testimony to workplace HR practices, Mudra Group's Learning Leadership & Change (LLC) team has been awarded 'Best HR strategy in line with Business' and 'Excellence in HR through Technology' at Asia's Best Employer Brand 2010 Awards.  Jude Fernandes is the Chief Executive Officer of Mudra India, the branding and Communication Agency in the Mudra Group.  International Awards won 230 ( Cannes , D&AD, Clio, One Show , Ad Fest, Communication Arts, New York Festival & others) National Awards won  MADHUKAR JUDE FERNANDES KAMATH
  • 12. in 1973,three leading stalwarts of advertising came together to discuss the state of creativity In advertising. The three people, Diwan Arun Nanda, Ajit balakrishnan & Mohammad khan came up with a game plan- Rediffusion…  Today Rediffusion is one of the largest in the industry.  Together with its specialized group of companies which includes- rediffusion-wunderman,TME,Suddler & hennessey, OAP,& Touchpoint.
  • 13. Diwan Arun Nanda is the chairman and managing director.  Brand conversation is one of their unique strategy to achieve success with their clients. its a modern aspect of branding where what the consumer is talking about is far more important than what what the brand wants to talk. Its a two way process.  Rediffusion is a part of young & rubicam network ,a leading creative company with 186 offices and 7000 employees around the world.
  • 14. Mission-To be the number one communication groups, each practice of Rediffusion aims to be amongst the top 3 agencies in their respective categories. Vision-The marketing communication industry has seen itself slip from being partners & co creators to vendors. Their fate is not decided on the value we bring in terms of the intellectual capital but the price we charge.
  • 16. Ogilvy and Mather (O&M) India, a subsidiary of WPP group is one of the leading advertising agencies in India having its presence since 1928. The group recorded global revenues of US $ 4.9 billion with profits amounting to 18 per cent of the revenues in 2003.  The company in India operates with offices located in all the major cities. The focus areas include Advertising, Direct Marketing, Public Relations and Activation.  Ogilvy Activation includes services in the non-traditional area of advertising - Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients.
  • 17.  Success mantra- The critical factor of success for the company is the quality of its human resources endowed with good creativity.  First mover advantage- O&M has been active to introduce its global practices in the country. The company was the first to set up divisions for Public Relations Direct Marketing Event Management Business-to-Business Outdoor and Rural Outreach The subsidiary in the country has specialized divisions for various sectors of advertising.
  • 18. Public Relation : ability to reach specific groups image building Direct Marketing: cost effectiveness rapid delivery relationship building B2B: cost reduction shortens selling cycle
  • 19. Ogilvy & Mather has conceptualized a new TVC for the launch of BlackBerry services for prepaid users on Vodafone. Prior to this, only postpaid customers for Vodafone could access the BlackBerry services. The TVC is in the form of a song called “The BlackBerry Boys” which starts of with five top level management men shown singing the BlackBerry song.
  • 20. An advertising agency or ad agency is a service business dedicated to creating, planning and advertising for its clients. The success of an ad agency depends on its creative team.  Creativity is an essential resource to survive in the market and for this reason we always look for it. Companies entrust their image to advertising agencies to realize ever more creative, innovative and amazing advertising.  Advertising is seduction, art and investment.  Advertising must be funny, clever, unique and exciting
  • 21. Advertising agencies typically have creative departments where print ads, TV commercials, and other marketing communications are produced. These departments are staffed by writers who craft the words in advertisements, graphic artists who plan and construct visual layouts, and other specialists who help in the transformation of strategy into actual advertisements.