1. Fruits & Vegetables in
Bayer CropScience
Strategy & Aspirations
Frank Terhorst – Head of Fruits, Vegetables and Insecticides
Monheim, 13 December 2012
2. Agenda How does Bayer CropScience support its customers?
Our roadmap for Fruits & Vegetables
• Core portfolio
• Customer centricity & specialism
• Sustainable Crop Solutions
• Food Chain Partnership
• Vegetable Seeds business
3. How we support
our Fruits & Vegetables customers
Bayer is a well-established and strong partner for key players
along the F&V value chain
We have a solid reputation for helping growers to:
• Grow high-value crops by providing best-in-class seeds
• Protect harvests by offering innovative solutions
– including chemical and biological modes of action – to
fight diseases, insects and weeds
• Better market fruits and vegetables by connecting
growers to the global value chain
Our expanding network of 7,400 agronomists reaches
out to growers on a daily basis in more than 120 countries
– helping growers to meet the food industry’s needs
Page 3 • Vegetable Future Forum • December 2012
4. We have identified five strategic levers
for F&V to fuel our company strategy
Rejuvenate Reinvent customer- Rebalance and Extend Seeds
the core Crop centricity along refocus innovation footprint in
Protection business value chain focused crops
Developing and Expanding teams of Building Sustainable Breeding and
1 enhancing our
2 Fruit & Vegetable
3 Crop Solutions for
5 providing
innovative portfolio experts around the horticulture which best-in-class
for Fruit & globe integrate chemistry Vegetable Seeds
Vegetable crops and biology across the globe
4 Connecting partners
along the entire
food chain
Page 4 • Vegetable Future Forum • December 2012
5. 1st strategic F&V lever
Best-in-class pipeline
for Fruit & Vegetable crops
• AlionTM • LunaTM
Small • MoventoTM • EmestoTM
Molecules • SivantoTM
Grower
benefits:
• Serenade®
• Sonata® • Higher yield
Biologics
• Requiem® • Supreme quality
• Convenience
• Risk
management
• 700 new varieties
Seeds in 10 vegetable
crops until 2016
Sustainable Crop Solutions
Innovation enables us to offer tailor-made crop solutions
Page 5 • Vegetable Future Forum • December 2012
6. 1st strategic F&V lever
Example: Reducing fresh produce waste in
horticulture – Luna™ “extended vitality” concept
In the field In the food/value chain
• Transportation • Shelf-life
• Treatment • Harvesting
during growing disease-free • Storage • Commercialization
harvest
period produce
• Processing • Tasting
• Efficacy of Luna™ against visible • Latent/problematic diseases do not
pathogens develop so quickly
• Preventive protection against • Extended shelf-life and storage time
latent/problematic diseases
Luna “extended vitality” concept
Page 6 • Vegetable Future Forum • December 2012
7. 1st strategic F&V lever
Example: Reducing fresh produce waste in
horticulture – Luna™ “extended vitality” concept
Green beans in the Netherlands (2011) – 19 days after harvest
Control Luna Privilege
Page 7 • Vegetable Future Forum • December 2012
8. 2nd strategic F&V lever
Expanding our dedicated Fruit &
Vegetable teams around the globe
Establishing dedicated Fruit & Vegetable crop teams
• Developing and transferring best practice for local horticulture
• Leveraging global presence and strengths
Developing and sharing specialist know-how
• Knowing the crop from seed-to-shelf for mutual benefits
• Providing training/coaching in the horticultural segment
Building centres of expertise and fostering partnerships
• Developing differentiating crop solutions and exploring
value-adding industry partnerships
Understanding and meeting customer needs
• Listening and learning; partnering and developing
optimal crop solutions for our global customers
Page 8 • Vegetable Future Forum • December 2012
9. 3rd strategic F&V lever
Developing Sustainable Crop Solutions
for horticulture
Sustainable agriculture is at the
center of our efforts to strive for Measuring sustainability via
environmental protection, economic Alternative methods use
together with pesticides
security and social responsibility Crop post harvest loss
100%
Crop productivity
MRL compliance country
Resistance management 80% of consumption
60%
Spraying program adapted
to the crop need Worker training plan
40%
20%
Collection PPP packaging waste
Buffer strips
by certified authority (Valorfito)
Environmental
protection Triple rising, empty
Training ICM
containers
Plant protection product
use compliant with label Traceability systems
Biodiversity training Water protection from point source
pollution: Wastewater treatment systems
Sustainability
Tool to measure in-farm contributions towards a more
sustainable horticulture:
Economic Social • Provides a practical approach using performance indicators
responsibility responsibility out of all sustainability areas (economic, environmental, social)
• Supports decision-making at farm level for tailor-made solutions
adapted to the needs & priorities
• Demonstrates continuous improvements over time
Page 9 • Vegetable Future Forum • December 2012
10. 3rd strategic F&V lever
Example: Developing sustainable
potato production in Chile
• Implement the Bayer Sustainability Radar
to measure contributions towards sustainable
agriculture
• Minimize input requirements through
customized plant protection programs
and protection of water resources
• Train farmers in the safe use of crop protection
products and application technologies
• Current project scope: 9 growers (2,000 ha)
Social Environmental Economic
Page 10 • Vegetable Future Forum • December 2012
11. 4th strategic F&V lever
Connecting partners
along the entire Food Chain
Food Chain Partnership – Our Philosophy
Generating added value for all partners in the food value chain by facilitating partnerships
with a focus on key crops
Exporter/
Farmer Processor Retailer Consumer
Importer
Food Chain Partnerships
Business initiative project
What can we offer?
Bayer CropScience provides Sustainable Crop Solutions to farmers
Seeds Products Services
Page 11 • Vegetable Future Forum • December 2012
12. 4th strategic F&V lever
Connecting partners
along the entire Food Chain
Food Chain Partnerships worldwide
240 projects
40 crops
30 countries
Case study brochures available on www.foodchainpartnership.com
Page 12 • Vegetable Future Forum • December 2012
13. 5th strategic F&V lever
Providing best-in-class Vegetable Seeds
• 2,500 varieties in 28 vegetable crops,
marketed under the Nunhems™ brand
• Global no. 4 in Vegetable Seeds
• Recent acquisition of the Abbott & Cobb melon/
watermelon seed business
• Specialized crop advice and varieties with beneficial
agronomic and quality traits
• Strong innovation & use of marker-assisted breeding
technologies to direct variety development
• Innovative solutions: e.g. IntenseTM – The Chef’s Tomato;
melons with enhanced flavor; long-storage onions;
high-yielding cucumber plants
Page 13 • Vegetable Future Forum • December 2012
14. 5th strategic F&V lever
Example: IntenseTM –
Customer-driven innovation
Full-flesh tomato with high density
• Excellent cutting characteristics
• Long storability
• High processing yield, little waste
• Convenient for food-service applications:
Pizzas, pre-cut salads, sandwiches
Intense™ can be used for a number of recipes with
much better results than with regular tomatoes
Page 14 • Vegetable Future Forum • December 2012
15. Bayer CropScience –
Your partner-of-choice for sustainable
vegetable production around the globe!
16. Forward-Looking Statements
This presentation may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management.
Various known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial
situation, development or performance of the company and the estimates given
here. These factors include those discussed in Bayer’s public reports which are
available on the Bayer website at www.bayer.com.
The company assumes no liability whatsoever to update these forward-looking
statements or to conform them to future events or developments.
17. Page 17 • Vegetable Future Forum • December 2012
Notas del editor
Most of the problems are triggered at the field level and enhance during the cooling and handling till the market.