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The Personalization Principle of e-Learning As presented by Study Group A Information in this presentation is taken from the text by Clark & Mayer: “ e-Learning and the Science of Instruction”, 2008
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization Principle Defined  ,[object Object]
A More “Personal” Personalization Principle Definition  ,[object Object],[object Object]
Personalization Principles ,[object Object],[object Object],[object Object]
Conversational Style ,[object Object],[object Object],[object Object]
Personalization Principle 1 ,[object Object],[object Object]
Why Use Conversational Style? ,[object Object],[object Object],+ =
How to Use Conversational Style ,[object Object],[object Object],[object Object]
How to Use Conversational Style ,[object Object],[object Object],[object Object],[object Object],[object Object]
Voice Quality People learn better from agents in eLearning situations when the narrator uses a human voice rather than a machine voice. Human = Good Machine = Bad
Polite Speech vs. Direct Statements On-screen agents are more effective when using polite speech and indirect statements that allow the learner freedom of action. Polite, Indirect Let’s press the escape key. This might be a good time for you to find a common denominator.  If you are done, you might want to click the ‘next’ button. Direct Statements Press the escape key. Find a common denominator. Click the next button now. Effective Ineffective
On-Screen Coaches ,[object Object],[object Object],[object Object]
Examples of On-Screen Coaches ,[object Object],[object Object],[object Object],[object Object]
On-Screen Coaches: Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visible Authors Visible authors are visible on the screen.
Characteristics of Visible Authors ,[object Object],[object Object]
Review Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review Questions Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]
Personalization Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Personalization Principle by Group A

  • 1. The Personalization Principle of e-Learning As presented by Study Group A Information in this presentation is taken from the text by Clark & Mayer: “ e-Learning and the Science of Instruction”, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Voice Quality People learn better from agents in eLearning situations when the narrator uses a human voice rather than a machine voice. Human = Good Machine = Bad
  • 12. Polite Speech vs. Direct Statements On-screen agents are more effective when using polite speech and indirect statements that allow the learner freedom of action. Polite, Indirect Let’s press the escape key. This might be a good time for you to find a common denominator. If you are done, you might want to click the ‘next’ button. Direct Statements Press the escape key. Find a common denominator. Click the next button now. Effective Ineffective
  • 13.
  • 14.
  • 15.
  • 16. Visible Authors Visible authors are visible on the screen.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.