1. The Personalization Principle of e-Learning As presented by Study Group A Information in this presentation is taken from the text by Clark & Mayer: “ e-Learning and the Science of Instruction”, 2008
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11. Voice Quality People learn better from agents in eLearning situations when the narrator uses a human voice rather than a machine voice. Human = Good Machine = Bad
12. Polite Speech vs. Direct Statements On-screen agents are more effective when using polite speech and indirect statements that allow the learner freedom of action. Polite, Indirect Let’s press the escape key. This might be a good time for you to find a common denominator. If you are done, you might want to click the ‘next’ button. Direct Statements Press the escape key. Find a common denominator. Click the next button now. Effective Ineffective